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Journal : Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG Purwanto, Edy; Wibisono, Aryo
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 3 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.617 KB) | DOI: 10.36226/jrmb.v4i3.278

Abstract

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention.
PENERAPAN THEORY OF PLANNED BEHAVIOR DALAM MEMPREDIKSI NIAT BELI PRODUK SECOND HAND: STUDY PADA KONSUMEN IGENERATION Purwanto, Edy; Isyanto, Isyanto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose- This study aims to determine the role of theory of planned behavior in predicting consumer purchase intentions of second hand products. Methods- The object of this studyis focused on second hand clothes. Total sampel were 180 respondents who were taken through purposive sampling method. Data obtained by distributing questionnaires. Hypothesis testing used multiple regression analysis. Findings- The results of this study indicate that Attitude Toward Behavior, Subjective Norm, Perceived Behavioral Control affect consumer purchase intention. Implications-The research can confirm the accuracy of TPB in predicting purchase intention of iGeneration consumers in the context of second hand clothing. This research is also useful for second hand clothing business actors in understanding the factors that influence consumer purchase intentions of second hand clothing. Keywords: Theory of Planned Behavior, Second Hand Clothes, iGeneration
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Basuki Ade Sucipto Adhika, Dimitrij Dimas Afriwilda, Mayang T Agung Wahyudi Agus Setiya Budi, Agus Setiya Agus Supriyadi Aisah, Farida Nurul Ajeng Intan Nur Rahmawati Akhtiar Sigit Samseno Alexsander, Dio Ali Murtadho Andrian Fatmawijaya, Heru Anggakusuma, Rizky Dian Anugerah, Dwieky Anwar Sutoyo Arinata, Firdian Setiya Aryo Wibisono Aulia, Putri Sukma Awalya Awalya, Awalya Ayuningtyas, Ira Palupi Inayah Bambang Santosa Budi Yulianto Budiman, Rahmad Dewangga, Ade Dewi, Eka Riyana Dianawanti, Dianawanti Dicky Novriansyah, Dicky Dwi Bhakti Indri M, Dwi Bhakti Dwi Putra, Indrajaya Dwi Yuwono Puji Sugiharto, Dwi Yuwono Puji Dwistia, Halen DYP Sugiharto, DYP Eddi Wibowo, Mungin Edy Purnomo Elliza, Ismailah Nur Elliza, Ismailah Nur Endang Rifani Erfantinni, Imroatul Hayyu Ernawati Khasanah Fathurahman, Irfan Firda Primaheni, Firda Geladi, Elsafan Gelar Hanum, Aisyi Salsabila Hasibuan, Meli Adriani Hotma Herfidawati, Intan Herucahyo, Dwi Putra Himawan, Zainuddin Indra Himawan, Zainuddin Indra IÅ‚endo-Milewska, Agnieszka Imam Ariffudin Imam Tadjri Indra Kurniawan Intan Kusumaningrum Isyanto Isyanto Ja’far, Muhammad Khaldun Riantoby, Ibnu Khumaeroh, Siti Krisyanti, Martini Indah Kurniawan, Bakhtiyar Adi Kurniawati, Salis Kushendrahayu, Kartika Larto, Larto Lianasari, Dewi Listianah, Lestari Listyorini, Listyorini Loban, Maria Natalia Maba, Aprezo Pardodi Mahestika, Resti Artha Mahfud, Bahreisi Majdi, M. Zuhdi Zainul Maman Rachman Masbudi, Masbudi Masbudi, Masbudi Maududi, Ahmad Mayra, Zara Mohammad Hidayaturrahman Mohammad Iqbal Mabruri, Mohammad Iqbal Muhammad Bisri Muhammad Japar Purwati Mulawarman Mulawarman mungin eddy wibowo, mungin eddy Muslih, Yuyun Nuriyah Muzamil, Ahmad Nadhifatuz Zulfa, Nadhifatuz Niga, Maria Julianti Ningrum, Fuja Septia Nonoh Siti Aminah Nugroho, Hananto NURUL AZIZAH P, Fitri Haryanti Pasa, Alsenda Kemal Pasa, Alsenda Kemal Pertiwi, Rizka Eliza Prabaswara, Dhanes Prasetyo, Faishal Shiddiq Pratama, Firman Purnaningrum, Adiningtyas Wida Rachman, Nissa Zahra Rahman Hakim, Miftahur Risma Puji Astuti, Risma Puji Rosidi Rosidi Rostiana, Dewi Saputra, Rikas Sari, Dian Ayu Angling Sasongko, Harjun Adhitya Setiono Setiono Setiya Budi, Agus Setiya Budi, Agus Setyawan, Bagus Hendri Setyawan, Bagus Hendri Shafie, Amin Al Haadi bin Sofa Indriyani, Sofa Sri Mulyani Endang Susilowati, Sri Mulyani Endang Stefanus Adi Kristiawan Sugiyarto Sugiyarto Sugiyo Sugiyo, Sugiyo Sunanjar, Eka Mustika Sunarmasto, Sunarmasto Sunawan Sunawan Supardi Supardi Susilowati Susilowati Sutarno Sutarno Syaifullah, Aufan Armando Tomi Kurniawan Trisnandar, Ricky Miswan Tumanggor, Hotma Rosalin Ulfa Ulfa Ulvina Rachmawati, Ulvina Umi Haryati Vivi Yuniar Fitriani, Vivi Yuniar Wahyuningrum, Wijayanti Wahyuningrum, Wijayanti Wayne Syam Putra, Galang Akbar Wibowo Wibowo Widayanto, Totok Widha Sunarno Widi Hartono Widya Juwita Sari Winarno, Ahmad Yusuf Yunita, Reni Yusra, Tati