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Bauran Pemasaran Bunga Gerbera (Gerbera jamensonii) di Kelompok Tani Boemi Nursery Jawa Barat Lifia, Yoli Okta; Hariance, Rika
Journal of Agribusiness and Community Empowerment Vol 1 No 1 (2018): September
Publisher : Politeknik Pertanian Negeri Payakumbuh

Gerbera (Gerbera jamensonii) merupakan salah satu jenis tanaman hias yang memiliki nilai ekonomis tinggi dan sangat prospektif untuk dikembangkan secara komersial terutama sebagai produk bunga potong. Kelompok tani Boemi Nursery merupakan satu penghasil bunga gerbera potong yang berada di daerah Lembang, Kabupaten Bandung Barat. Salah satu penunjang keberhasilan suatu perusahaan adalah bagaimana perusahaan itu menyalurkan dan memasarkan produk-produknya. Oleh karena itu kegiatan pemasaran merupakan hal penting bagi perusahaan. Penulisan bertujuan untuk menjelaskan kegiatan budidaya bunga gerbera yang dilakukan di Kelompok Tani Boemi Nursery dan mengetahui bauran pemasaran bunga gerbera di Kelompok Tani Boemi Nursery. Penelitian ini dilaksanakan pada 1 April 2016 sampai dengan 4 Juni 2016 bertempat di Kelompok Tani Boemi Nursery. Metode pengumpulan data yang digunakan adalah wanwancara, observasi dan dokumentasi. Kelompok Tani Boemi Nursery melakukan bauran pemasaran terhadap produknya yaitu bunga gerbera dengan berbagai warna seperti merah, kuning, orange dan pink. Bunga dijual per ikat dengan jumlah satu ikat sebanyak 10 tangkai. Harga yang ditawarkan untuk pemasaran tidak langsung sebesar Rp 6.500,00 per ikat sedangkan untuk pemasaran secara langsung sebesar Rp 7.500,00 per ikat. Promosi yang dilakukan dalam memasarkan produknya yaitu open house, promosi dari mulut ke mulut, mengikuti seminar dan media sosial. Kelompok tani Boemi Nursery harus membuat manajemen usaha tanaman hias ini lebih baik lagi dengan melakukan pencatatan untuk semua kegiatan yang dilakukan dan pembukuan keuangan dari usaha kelompok tani tersebut. Sehingga usaha yang dijalankan terencana dan terkoordinir dan dapat berjalan sesuai yang diharapkan

KELAYAKAN FINANSIAL AGROINDUSTRI OLAHAN PEPAYA (Carica papaya L.) DI NAGARI BATU KALANG KECAMATAN PADANG SAGO KABUPATEN PADANG PARIAMAN Hariance, Rika; Annisa, Nur; Budiman, Cipta
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 3, No 1 (2018): April 2018
Publisher : LPPM Universitas Malikussaleh â€“ Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v3i1.670

This study aims to describe the existing papaya processing in Nagari Batu Kalang and know the financial feasibility of papaya processing in Nagari Batu Kalang. This research was conducted due to Nagari Batu Kalang District Padang Sago Subdistrict Padang Pariaman Regency is one of the areas whose irrigation channel is severely damaged cause the impact of the earthquake of West Sumatera in 2009. The rice farmers in this area switched to cultivate papaya plants and there is a processing papaya into various products. The method used in this research is descriptive method. The data was analyzed by descriptive analysis and financial feasibility analysis by calculating R / C Ratio and B / C Ratio. The results showed Nagari Batu Kalang has 3 types of papaya processing into an agroindustry which produces sauce, dodol, and stick snack. The processing of the three types of products are almost same, and from 3 types of papaya product, the most feasible financially to be developed is processed sauce papaya with R / C Ratio of 2.760 and B / C Ratio of 1.760. Because the value of R / C Ratio and B / C Ratio owned is greater than 1.

Aksi Kolektif Petani Dalam Koperasi Untuk Agribisnis Berkelanjutan Hariance, Rika
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 4, No 2 (2019): November 2019
Publisher : LPPM Universitas Malikussaleh â€“ Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v4i2.2725

Social exchange assumes social behavior is an exchange series where individuals always try to maximize the benefits they get and minimize the costs or risks incurred. The social exchange theory is perfected with network theory (social exchange theory), which is that social exchange does not only occur between two people (individuals and individuals), but occurs by involving various parties, agencies, and organizations. This study aims to describe the collective action in agribusiness partnerships that have been carried out by several previous researchers. The method used in this research is a literature study by looking at patterns and symptoms from previous research. This research tries to complete an important part in a cooperative namely collective action as a basis for the establishment of cooperatives.

Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Produk Pada Agroindustri Kopi di Kota Bukittinggi Afrianingsih Putri; Rika Hariance; Nofialdi Nofialdi
Jurnal Lahan Suboptimal : Journal of Suboptimal Lands Vol. 6 No. 1 (2017): JLSO
Publisher : Research Center for Sub-optimal Lands (PUR-PLSO), Universitas Sriwijaya

Putri et al, 2017. The Effect of Entrepreneurship Orientation onÂ Product Performance of Coffee Agroindustry in Bukittinggi. JLSO 6(1):1-6.Succes of business development determined by the entrepreneur ability to develop ideas and search for business opportunities. Creativity in developing ideas is one of the most quality an entrepreneur should have in order to achieve business success. Entrepeneur can be achieve the quality if the have a clear orientation toward product and market. The purpose of this study is to detemermine the effect of entrepreneurship orientation on product performance of coffee agroindustry in Bukit tinggi. Sample for this study was token randomly as much as 30 coffee agroindustry in city of Bukit tinggi. The data were analized using regression analysis with independent variables of entrepreneurship orientation while the dependent variable was product performance. The result shows that variables include entrepreneurship orientation : goal, product creation, innovation and risk simultaneously affect the product performance. However, partially only innovation ability affect the product performance.

Consumer Behaviour In Purchasing Of The Online Agricultural Products Widya Fitriana; Zednita Azriani; Rika Hariance
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 10 No 2 (2021): Liquidity
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v10i2.1470

This study aims to analyze the factors that influence consumer purchasing agricultural products online. .We observed three West Sumatra cities with internet access above the provincial average. Suspected individual, socio-demographic and cultural factors influence agricultural consumer behavior. This study surveyed 100 respondents by accident in the three cities. Data analysis was carried out using a logit analysis approach. The results showed that individual factors significantly affected consumer behavior while demographic and cultural factors had no considerable impact. Consumers who have regular incomes and fixed jobs have substantial opportunities to purchase agricultural products online because they are considered more effective and provide a lot of convenience during their busy activities.

PENGOLAHAN BATOK (TAMPURUANG) KELAPA MENJADI JAM TANGAN BOTAC (BASED ON TAMPURUANG ANDALAS CREATION) Afdhal Ahmad; Muhammad Arif Suyatman; Muhammad Surya Rahim; Faisal Majid; Rika Hariance
PROSIDING SNAST Prosiding SNAST 2018
Publisher : IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Coconut is one of agriculture product that is very much used by society in everyday life so that this coconut is considered as multipurpose plant. For the Minangkabau community with typical culinary features of curry and rendang, one of the main ingredients is coconut milk. This kind of cuisine is enjoyed daily by the community both in the padang food stalls and in the household. This creates a considerable amount of coconut waste, one of which is the shell (tampuruang). But the lack of utilization of waste coconut shells into high-value products, resulting in waste accumulate or burned into charcoal. Meanwhile, tampuruang actually can also be utilized economically by processing it into various innovations and creations, both in the form of souvenirs and accessories. Based on these problems we found creative ideas, creating innovations in the processing of tampuruang into a unique watch which we named BOTAC WATCH (Based On Tampuruang Andalas Creation). The creative, innovative and effective concept of BOTAC WACTH is also in line with the creative industry development program launched by the Ministry of Trade of the Republic of Indonesia. Based on the economic analysis conducted, business feasibility has a value of B / C ratio of 2.48. This indicates that the business is feasible to run, because in every Rp.1 the cost incurred will generate benefits worth Rp. 1.48. Thus this product can contribute to the growth and development of creative economy to increase the added value of products as well as enhance the competitiveness of the nation.

Aksi Kolektif Petani Dalam Koperasi Untuk Agribisnis Berkelanjutan Rika Hariance
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 4, No 2 (2019): November 2019
Publisher : LPPM Universitas Malikussaleh – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v4i2.2725

Social exchange assumes social behavior is an exchange series where individuals always try to maximize the benefits they get and minimize the costs or risks incurred. The social exchange theory is perfected with network theory (social exchange theory), which is that social exchange does not only occur between two people (individuals and individuals), but occurs by involving various parties, agencies, and organizations. This study aims to describe the collective action in agribusiness partnerships that have been carried out by several previous researchers. The method used in this research is a literature study by looking at patterns and symptoms from previous research. This research tries to complete an important part in a cooperative namely collective action as a basis for the establishment of cooperatives.

KELAYAKAN FINANSIAL AGROINDUSTRI OLAHAN PEPAYA (Carica papaya L.) DI NAGARI BATU KALANG KECAMATAN PADANG SAGO KABUPATEN PADANG PARIAMAN Rika Hariance; Nur Annisa; Cipta Budiman
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 3, No 1 (2018): April 2018
Publisher : LPPM Universitas Malikussaleh – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v3i1.670

This study aims to describe the existing papaya processing in Nagari Batu Kalang and know the financial feasibility of papaya processing in Nagari Batu Kalang. This research was conducted due to Nagari Batu Kalang District Padang Sago Subdistrict Padang Pariaman Regency is one of the areas whose irrigation channel is severely damaged cause the impact of the earthquake of West Sumatera in 2009. The rice farmers in this area switched to cultivate papaya plants and there is a processing papaya into various products. The method used in this research is descriptive method. The data was analyzed by descriptive analysis and financial feasibility analysis by calculating R / C Ratio and B / C Ratio. The results showed Nagari Batu Kalang has 3 types of papaya processing into an agroindustry which produces sauce, dodol, and stick snack. The processing of the three types of products are almost same, and from 3 types of papaya product, the most feasible financially to be developed is processed sauce papaya with R / C Ratio of 2.760 and B / C Ratio of 1.760. Because the value of R / C Ratio and B / C Ratio owned is greater than 1.

Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Produk Pada Agroindustri Kopi di Kota Bukittinggi Afrianingsih Putri; Rika Hariance; Nofialdi Nofialdi
Jurnal Lahan Suboptimal : Journal of Suboptimal Lands Vol. 6 No. 1 (2017): JLSO
Publisher : Research Center for Suboptimal Lands (PUR-PLSO), Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33230/JLSO.6.1.2017.275

Putri et al, 2017. The Effect of Entrepreneurship Orientation onÂ Product Performance of Coffee Agroindustry in Bukittinggi. JLSO 6(1):1-6.Succes of business development determined by the entrepreneur ability to develop ideas and search for business opportunities. Creativity in developing ideas is one of the most quality an entrepreneur should have in order to achieve business success. Entrepeneur can be achieve the quality if the have a clear orientation toward product and market. The purpose of this study is to detemermine the effect of entrepreneurship orientation on product performance of coffee agroindustry in Bukit tinggi. Sample for this study was token randomly as much as 30 coffee agroindustry in city of Bukit tinggi. The data were analized using regression analysis with independent variables of entrepreneurship orientation while the dependent variable was product performance. The result shows that variables include entrepreneurship orientation : goal, product creation, innovation and risk simultaneously affect the product performance. However, partially only innovation ability affect the product performance.

Arabica Coffee Development Model in Alleviating Poverty in West Sumatra Hasnah Hasnah; Rika Hariance; Muhammad Hendri
International Journal of Agricultural Sciences Vol 6, No 1 (2022)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ijasc.6.1.1-8.2022

Arabica coffee has promising market potential in the world market, which reaches 85%. However, national coffee commodity production has been dominated by Robusta coffee which reaches 90% and only 10% of production is Arabica coffee. Given the opportunity of this Arabica coffee market, the West Sumatra government tried to develop this type of coffee. Solok Regency is an area that develops Arabica Coffee rapidly so that it can become the second largest Arabica coffee growing area in the last 3 years. The study aims to: (1) Measure the proportion of smallholder farmers whose income is below the poverty line and the severity of the poverty situation; (2) Analyze the influence of economic and non-economic factors on the poverty rate of coffee farmers. This research will be conducted in Solok Regency which is selected purposively with the consideration that this area has a high poverty rate and has a rapid growth in arabica coffee growing area. The results showed that the poverty rate of Arabica coffee farmers is quite large with a Head-count index of 0.50 meaning that as many as 50% of farmers have incomes that are below the poverty line. Arabica coffee farmers who are members of cooperatives have a higher poverty rate compared to non-cooperative farmers both from the Headcount Index and from the Poverty Gap Index and Poverty Severity Index. This is because cooperative farmers have no other source of income and are very dependent on coffee farming on narrow land. Factors that affect the poverty rate of Arabica coffee farmers are assets and being members of cooperatives. The existence of cooperatives will be able to increase opportunities for farmers to gain access to economic facilities, one of which is access to financing sources, so that it will be able to encourage farmers to develop their businesses and open new businesses to increase their income.To increase the income of Arabica coffee farmers, there needs to be policies to encourage farmers to open other businesses so as to increase farmers' incomes. Diversification of business becomes very important because it will be able to help farmers to get out of poverty.

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