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PENDAPATAN USAHATANI MANGGA DIKAITKAN DENGAN KEMITRAAN DAN KARAKTERISTIK PETANI MANGGA (Kasus pada Petani Mangga di Kecamatan Sindang Kasih, Kabupaten Majalengka yang Bermitra dengan UD Wulan) Elly Rasmikayati; Bobby Rachmat Saefudin; Yudistira Haikal Arisyi; Rani Andriani Budi Kusumo; Yayat Sukayat
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.015 KB) | DOI: 10.25157/ma.v6i2.3628

Abstract

Mango farmers in Sindang Kasih Subdistrict have been in partnership with UD Wulan Jaya for quite a long time so that there should have been an impact obtained by farmers, especially related to their farming income. This study aims to analyze the relationship between the farmers' income of mango farmers who do mango partnerships with the characteristics of farmers and farmers' perceptions about aspects of the partnership. This research uses a quantitative research design by conducting a survey. The sample withdrawal technique used is a simple random sampling technique such that it is obtained 38 farmer respondents in partnership with UD Wulan Jaya. The data analysis technique used is crosstabulation analysis. The results found that the characteristics of farmers who tend to be relate to the farmer income are age, farming experience, land area and productivity per tree. Meanwhile, the aspect of partnership tends to relate to the income of mango farmers are the completeness of planning, dependence on price determination, increase in income, price guarantee, quality of production results, and mastery of technology.
ANALISIS KARAKTERISTIK KONSUMEN PRODUK OLAHAN MANGGA DITINJAU DARI ASPEK DEMOGRAFIS, GEOGRAFIS, PSIKOGRAFIS SERTA PERILAKU KONSUMEN SEBELUM DAN SAAT PANDEMI COVID-19 Elly Rasmikayati; Yuniar Dianti Fauziah; Lucyana Trimo; Rani Andriani Budi Kusumo; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5539

Abstract

Recognizing the varied characteristics of consumers in consuming products, producers better understand the characteristics of their consumers in advance from various aspects in order to get maximum profit. Especially with the Covid-19 pandemic, it is expected to affect changes in many aspects. The purpose of this study is to identify how the characteristics of consumers of processed mango products are based on 4 aspects, namely geographic, demographic, psychographic and consumer behavior before and during the covid-19 pandemic. The research design used is a quantitative design with data analysis techniques used are descriptive analysis, crosstabulation analysis. This research was conducted at the Faculty of Agricultural Industrial Technology, University of Padjadjaran with a sample determined using the simple random sampling method of 120 people. The results showed: (1) The characteristics of consumers before the covid-19 pandemic were dominated by female sex with the age of 20 years, the average pocket money earned was Rp. 500,001 – 2,500,000 and the average expenditure was Rp. 0 – 1,000. .000, has a residence in West Java and the type of processed product that is most often consumed is juice with a consumption rate of 1x per month; (2) During the covid-19 pandemic, the level of consumption of processed mango products that have a health effect has increased, while the consumption of processed mango products that are snacks will decrease because the pocket money that student get is reduced. Then the location for purchasing processed mango products will shift from modern retail to online stores.
PERILAKU KEWIRAUSAHAAN PETANI MANGGA DALAM SISTEM AGRIBISNIS DI KABUPATEN MAJALENGKA PROVINSI JAWA BARAT Gema Wibawa Mukti; Elly Rasmikayati; Rani Andriani Budi Kusumo; Sri Fatimah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 4, No 1 (2018): Januari 2018
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (87.398 KB) | DOI: 10.25157/ma.v4i1.791

Abstract

Indonesia adalah produsen mangga terbesar ke-5 di dunia setelah India, Cina, Kenya dan Thailand. Kabupaten Majalengka, salah satu Kabupaten yang terletak di Provinsi Jawa Barat, merupakan salah satu sentra produksi mangga terbesar di Indonesia. Mangga telah menjadi komoditas unggulan di wilayah ini dan menjadi sumber pendapatan utama sebagian besar petani mangga di kabupaten Majalengka. Permintaan buah mangga di dalam dan luar negeri cenderung mengalami peningkatan seiring dengan semakin tingginya kesadaran masyarakat untuk mengkonsumsi buah sebagai produk yang bermanfaat bagi kesehatan. Tuntutan akan kualitas dan juga kontinuitas produk tentunya menjadi peluang sekaligus tantangan bagi petani mangga untuk memenuhi tuntutan tersebut. Fokus penelitian ini adalah untuk melihat perilaku kewirausahaan petani mangga dalam menghadapi permintaan pasar yang semakin berkembang. Desain penelitian yang digunakan dalam penelitian ini adalah kualitatif, dengan teknik penelitian studi kasus. Lokasi penelitian di Kabupaten Majalengka dengan jumlah responden sebanyak 100 orang yang tersebar di wilayah Majalengka. Responden ditentukan secara purposive, yaitu petani yang menjadikan usahatani mangga sebagai sumber penghasilan utama. Hasil penelitian menunjukkan bahwa sebagian petani (15 %) menjalankan usaha agribisnis mangga dengan tujuan untuk memperoleh pendapatan dan berorientasi pada pengembangan usaha mereka (Petani sebagai pengusaha), sedangkan sebagian lagi masih berorientasi pada pendapatan (85 %), namun belum berorientasi pada pengembangan usahanya menjadi lebih baik (Petani belum sebagai pengusaha).Kata kunci: Mangga, Perilaku kewirausahaan, Petani, Bisnis, Sistem Agribisnis
ANALISIS FAKTOR DAN TINGKAT KEPUASAN DITINJAU DARI KUALITAS PRODUK DAN PELAYANAN PADA KONSUMEN SAYURAN ORGANIK DI LOTTE MART KOTA BANDUNG Elly Rasmikayati; Bobby Rachmat Saefudin; Tuti Karyani; Kuswarini Kusno; Riky Rizkiansyah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.883 KB) | DOI: 10.25157/ma.v6i1.3219

Abstract

An increase in demand for organic vegetables encourages modern retailers to meet these demands so that the availability of quality organic vegetables must be sufficient so as not to disappoint consumers. Another thing that is often of concern to consumers in buying organic vegetables in modern retail is the quality of service in serving these organic vegetables given the higher price. Thus, the purpose of this paper is to analyze the satisfaction level of organic vegetables consumer on product quality and service quality at the Lotte Mart hypermarket in Bandung, which is one of the modern retailers that has long sold organic vegetables with various types of organic vegetables. The research design used is a quantitative design with a survey method. The sample size of the study was 42 respondents taken using the Systematic Random sampling technique. Data analysis technique used is a scoring technique dan factor analysis. The results showed that the level of consumer satisfaction on the quality of organic vegetables and the quality of service respectively were 75% and 77%, so it can be concluded that the consumers of organic vegetables were satisfied with the quality of vegetables and the quality of service in that modern retail. Based on the results of the factor analysis, it was found that the quality factor of organic vegetable products that had a significant effect on the level of consumer satisfaction was the presence of insect bites, attractive packaging and quality-appropriate price factors. While, service quality factors that significantly influence the level of customer satisfaction are factors of employee patience in serving, responses to complaints that are easily understood, speed and readiness to serve consumers and factors of employee knowledge about organic vegetables.
PERBANDINGAN PERILAKU USAHATANI PADA DUA SENTRA PRODUKSI MANGGA DI PROVINSI JAWA BARAT (Kasus di Kabupaten Indramayu dan Kuningan) Rani Andriani Budi Kusumo; Elly Rasmikayati; Tuti Karyani; Gema Wibawa Mukti
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 2 (2019): Juli 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.795 KB) | DOI: 10.25157/ma.v5i2.1774

Abstract

Several regions of mango producer centers in West Java experienced a significant decline in production in 2016, only Indramayu District experienced an increase in mango production; on the contrary, Kuningan Regency experienced the largest decline in production compared to other regions. The production gap in Indramayu and Kuningan districts is allegedly related to differences in farming behavior. The purpose of this study was to analyze differences in the behavior of farmers in mango farming in Indramayu and Kuningan districts. This research was quantitative research. This research method used survey-explanatory methods. Sampling had been taken by multi-stage random sampling technique. with a total of 130 mango farmers. To analyze differences in farmer's behavior in carrying out mango farming in Indramayu and Kuningan districts, a mann Whitney test and chi square test were used. The results of the study show that there were no differences in farmer behavior in terms of plant care, application of fertilization and use of growth regulators. In terms of controlling plant pest organisms (OPT) there were differences in the behavior of farmers in Indramayu and Kuningan Districts, where most farmers in Indramayu Regency were intensive in preventing and overcoming pest attacks, while some farmers in Kuningan Regency have not been intensive in controlling pest attacks. Most farmers in Indramayu Regency have implemented off-season technology, and conversely most farmers in Kuningan Regency have not implemented off-season technology.
ANALISIS TINGKAT BAHAYA, KERENTANAN DAN RISIKO PERUBAHAN IKLIM: STUDI KOMPARATIF PETANI PADI JAWA BARAT DAN JAWA TIMUR Bobby Rachmat Saefudin; Tuhpawana Priatna Sendjaja; Dini Rochdiani; Ronnie Susman Natawidjaja; Elly Rasmikayati
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4761

Abstract

The impact of climate change on the agricultural sector, especially rice, has been very pronounced. Rice farmers in Indonesia who are mostly small farmers, are certainly the first to be affected by the risks of climate change. The study aims to analyze and compare the level of climate change hazard, vulnerability and risk to rice farmers in West Java and East Java. This study used a total of 600 farmers from West Java and East Java who were determined using a multistage stratified random sampling technique. The data analysis technique used was the analysis model for the climate change hazard, vulnerabilityy and risk level and the Mann-Whitney U test. The results showed that rice farmers in West Java had a significantly greater level of climate change hazards than rice farmers in East Java, but the level of climate change vulnerability for rice farmers in West Java is significantly lower than that of rice farmers in East Java. The results of climate change risk level analysis show that there is no significant difference between West Java and East Java farmers in terms of the level of climate change risk. Both have low to moderate levels of climate change risk.
KAJIAN KARAKTERISTIK, PERILAKU DAN FAKTOR PENDORONG PETANI MUDA TERLIBAT DALAM AGRIBISNIS PADA ERA PASAR GLOBAL Elly Rasmikayati; Iwan Setiawan; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 3, No 2 (2017): Juli 2017
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.551 KB) | DOI: 10.25157/ma.v3i2.565

Abstract

Pasar produk pertanian telah berubah secara signifikan, yang tadinya bersifat tradisional, sekarang sudah lebih modern dan bersifat global. Demikian juga dengan petaninya, yang tadinya digambarkan petani Indonesia adalah sudah pada tua dan jenuh, sepertinya tidak sepenuhnya benar. Terdapat proses regenerasi, ada kecenderungan bahwa petani muda yang terlibat di agribisnis sudah mulai meningkat kuantitasnya. Tujuan penelitian ini adalah untuk mengetahui : 1. Karakteristik Petani Muda pelaku agribisnis, 2. Perilaku beragribisnis petani muda, 3. Faktor-faktor yang mendorong mereka untuk terjun di bidang agribisnis. Metode penelitian yang dilakukan adalah survey yang diperkaya dengan FGD. Ukuran sampel sebanyak 280 orang. Berasal dari 3 lokasi terpilih di Jawa Barat. Analisis data yang digunakan adalah statistic deskriptif, cross-tabulasi dan korelasi. Hasil penelitian menunjukan bahwa : 1). Petani muda pelaku agribisnis umumnya berpendidikan lebih tinggi, dan berpengalaman tidak hanya di bidang pertanian tapi juga bidang non-pertanian. 2). Perilaku agribisnis petani muda, walaupun masih memiliki kelemahan pada sisi kualitas dan belum berdaya saing, mereka umumnya sudah melaksanakan agribisnis yang lebih modern. 3). Terdapat beberapa factor utama yang mendorong para petani muda untuk terlibat di bidang agribisnis, diantaranya faktor lembaga penyuluhan, perusahaan agribisnis, komunitas dan dukungan keluarga.Kata kunci : petani muda, pasar global, perilaku agribisnis
ANALISIS PERILAKU KONSUMEN: POLA PEMBELIAN KOPI SERTA PREFERENSI, KEPUASAN DAN LOYALITAS KONSUMEN KEDAI KOPI Elly Rasmikayati; Alvi Nurin Deaniera; Dika Supyandi; Yayat Sukayat; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.375 KB) | DOI: 10.25157/ma.v6i2.3629

Abstract

Coffee shop entrepreneurs must not only be able to sell their products and services, but also must have the ability to understand consumer tastes. This study aims to examine the behavior of coffee shop consumers from aspects of coffee buying patterns, preferences, satisfaction and customer loyalty. The study was conducted in 2 coffee shops namely Jigana Coffee Shop and Kedai Kopi Inspirasi located in Cibinong District, Bogor Regency, West Java. This study uses a quantitative research design conducted by survey methods on 27 consumers of Jigana Coffee Shop and 45 consumers of Kedai Kopi Inspirasi obtained through systematic sampling techniques through the calculation of the Cochran formula. Data analyzed using frequency distribution tables. The results showed that the pattern of coffee purchases by consumers in Jigana Coffee Shop and Coffee Shop Inspiration mostly with the reason simply wanted to try and want to get a comfortable atmosphere by drinking coffee in a coffee shop and chatting with friends or spouse around 17:00 to 21:00. Discounts and "buy one get one" promotions greatly affect consumer interest in visiting coffee shops. While in terms of consumer preferences, the most preferred types of drinks are Espresso based and Manual Brew. As for the types of drinks the most preferred by consumers are french fries and toast. Then regarding satisfaction and loyalty, most consumers were satisfied after a visit to the coffee shop and were interested in making a repeat visit.
PERSEPSI PENGUNJUNG TERHADAP DESA WISATA LEBAKMUNCANG (Suatu Kasus Desa Wisata Lebakmuncang, Kecamatan Ciwidey, Kabupaten Bandung) Shintiya Devi Siregar; Endah Djuwendah; Elly Rasmikayati; Sulistyodewi Nur Wiyono
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i2.3266

Abstract

Lebakmuncang Tourism Village is a village that has natural potential, cultural potential, and  human resources potential to be developed into tourist attractions. However, in the development of this tourist village has a fluctuating number of visitors. The research to analyzes visitor's perceptions of the attractiveness of Lebakmuncang Tourism Village. Visitors' perceptions are viewed from the concept of 4A tourism namely Attractiveness, Amenity, Accessibility, and Ancilliary. This research was conducted in the Lebakmuncang Tourism Village, Ciwidey District, Bandung Regency, West Java. The research design used a descriptive quantitative design with survey methods. Data collection uses interviews, questionnaires, observations, and literature study. The sample selection of visitors uses purposive sampling with the Slovin formula and produces 50 respondents. The results showed that the visitor's perception of the attractiveness of the Lebakmuncang Tourism Village was considered very good on Attraction and Ancillary and good on Amenity and Accessibility.
PERBEDAAN KARAKTERISTIK PETANI DAN USAHATANI MANGGA DI KECAMATAN PANYINGKIRAN, KABUPATEN MAJALENGKA DAN KECAMATAN JAPARA, KABUPATEN KUNINGAN Elly Rasmikayati; Akbar Adiputra Irawan; Bobby Rachmat Saefudin; Nur Syamsiyah; Endah Djuwendah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5540

Abstract

West Java Province is a productive area and has the potential for developing mango agribusiness. Majalengka and Kuningan districts are mango production centers which differ in the amount of mango production produced. The objectives of this study were: to analyzing the differences about characteristics of farmers and mango farming in Panyingkiran and Japara Districts. This research is a quantitative study using secondary data. The research method used is the method of survey results. Sampling was 130 mango farmers in Panyingkiran District and 130 mango farmers in Japara District. This research uses descriptive analysis, Independent sample T-test and Mann Whitney U-test. The results of this study indicate the characteristics of farmers and mango farming between Panyingkiran and Japara Districts have significant differences in term of the age of the farmer, the gender of the farmer, the education level of the farmer, the main job or the farmer's side job, the experience of farming mango farmers, the farmer's income from farming or other than farming. mango and mango farmer land tenure consisting of the total area of land and the number of mango trees.
Co-Authors AD Rachmah AD Rachmah AD Rachmah, AD Rachmah Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Ai Sri Hartati Akbar Adiputra Irawan Akbar Adiputra Irawan Alisabela Dhiya Rachmah Alvi Nurin Deanier Alvi Nurin Deaniera Alvi Nurin Deaniera Amallia Ridhatillah Anne Charina Anton Eisa Putra Arisyi, Yudistira Haikal Asep Faisal Aurelia Fadhilah Sari Aurelia Fadhilah Sari Azizah, Mentari Nur Bambang Yudi Ariadi Bobby Rachmat Saefudin Bobby Rachmat Saefudin Briani Fahriah Ramadhani Purnomo Dhany Esperanza Dhany Esperanza Dika Supyandi Dika Supyandi Dina Dwirayani Dini Rochdiani Dini Rochdiani Dwirayani, Dina Eddy Renaldi Ellisa Agri Elfadina Ellisa Agri Elfadina Endah Djuwendah Endah Djuwendah Ernah Ernah Ery Supriyadi Eti Suminartika Fellingga Cahayu Garwa Widadari Budoyo Fitri Awaliyah Fitriana Wati Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gilangsari Putri Gunardi Judawinata Hanifatur Aziz Nur Ishmah Hendrik Johannes Nadapdap Hendrik Nadapdap Hepi Hapsari Hesty Nurul Utami Indah Oktavia Halim Jeane Felicia Nolly Minar K, Maman Haeruman Kevin Marsa Tilano Khairuna Utami Kuswarini Kusno Lies Sulistyowati Lies Sulistyowati Lies Sulistyowati Lucyana Trimo Lucyana Trimo Lucyana Trimo Lutfi Ahmad Waqi Mahra Arari Heryanto Mentari Nur Azizah Mentari Nur Azizah Mochamad Dafa Zikriawan Purnama Mochamad Dafa Zikriawan Purnama Mufti Helmi Mufti Helmi Muhammad Nugroho Bayu Utomo Sumarsah Muhammad Nugroho Bayu Utomo Sumarsah Nisrina Guzmarani Nur Halimah Amir Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurisa Asrienda Shafira O Hasbiansyah Pandi Pardian Pandi Pardian R.A. Sukma Ayu Hanipradja Raden Ajeng Sukma Ayu Hanipradja Rahman Syakur Rani Andriani Rani Andriani Budi Kusumo Riky Rizkiansyah Risyad M. Ikhsan Ronnie Susman Natawidjaja Salma Alifia Sara Qanti Serly Anjelia SETIAWAN, IWAN Shintiya Devi Siregar Sintia Afriyanti Sintia Afriyanti Sintia Afriyanti Siti Tari Syamsiah Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Sulistyodewi Nur Wiyono Supriyadi Supriyadi Supriyadi Supriyadi Trisna Insan Noor Tuhpawana Priatna Sendjaja Tuti Karyani Tuti Karyani Tuti Karyani Tuti Karyani Tuti Karyani Wati, Fitriana Widyarina Ramadhani widyarina Ramadhani Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yayi Suryo Prabandari Yohana Esfrensa Millenia Indah Simatupang Yomitha Faradina Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yulia Sari Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuyun Yuwariah