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Journal : Journal of Economic Education and Entrepreneurship Studies

Kajian Ketersediaan Bahan Baku, Tingkat Persaingan, dan Perilaku Kewirausahaan dalam Mendukung Perkembangan Usaha Anugrah Putra Perdana; Muhammad Dinar; Muhammad Hasan; Rahmatullah; M. Ihsan Said Ahmad
Journal of Economic Education and Entrepreneurship Studies Vol. 1 No. 2 (2020): VOL 1, NO 2 (2020): JE3S, DESEMBER 2020
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2091.088 KB) | DOI: 10.26858/je3s.v1i2.86

Abstract

This study aims to determine the availability of raw materials, the level of competition, and entrepreneurial behavior of the furniture business in Manggala District, Makassar City in supporting business development. This research is categorized as a descriptive study with a qualitative approach, data collection is done using the method of observation, interviews, and documentation. The analysis technique used is the SWOT analysis. The results of this study indicate that furniture business owners in Manggala District, Makassar City have 4 indicators of raw material availability, namely: estimated usage, material prices, inventory costs, and waiting time. And the level of competition has 6 indicators, namely: price, quality, customer loyalty, discounted prices, marketing techniques, target market. As well as entrepreneurial behavior has 4 indicators, namely: obstacles, risks, innovation, cooperation, where the results of the SWOT analysis that have been carried out, there are four strategic choices for furniture business in Manggala District, Makassar City, consisting of strengths opportunities (SO), weakness opportunities (WO). ), Strength threats (ST), and weakness threats (WT).
Pengaruh Media Promosi Internet dan Personal Selling terhadap Keputusan Pembelian Produk Skin Care SR Olshop di Kota Makassar Samsinar; Salamun Pasda; Muhammad Hasan; M. Ihsan Said Ahmad; Muhammad Dinar
Journal of Economic Education and Entrepreneurship Studies Vol. 1 No. 2 (2020): VOL 1, NO 2 (2020): JE3S, DESEMBER 2020
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2099.975 KB) | DOI: 10.26858/je3s.v1i2.89

Abstract

This study examines how the influence of internet promotion media and personal selling on the purchasing decisions of SR Olshop skin care products in Makassar City. This research is categorized as a qualitative descriptive study with a population of 49 people who are consumers of SR Olshop skin care products in Makassar City, especially in the Antang area, Kec. Manggala. The data was collected by means of observation, questionnaires and documentation. The analysis technique used is descriptive statistical analysis and inferential statistical analysis. The results showed that the promotional media variable had a positive and significant effect on the purchasing decision of SR Olshop skin care products in Makassar City, while the personal selling variable had a negative and insignificant effect on the purchase of SR Olshop skin care products in Makassar City.
Bagaimana Literasi Kewirausahaan dan Literasi Digital Berpengaruh terhadap Keberlanjutan Usaha Pedagang Pakaian? Nur Asni Aulia; Muhammad Hasan; Muhammad Dinar; M. Ihsan Said Ahmad; Tuti Supatminingsih
Journal of Economic Education and Entrepreneurship Studies Vol. 2 No. 1 (2021): VOL 2, NO 1 (2021): JE3S, JUNI 2021
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.924 KB) | DOI: 10.26858/je3s.v2i1.92

Abstract

Writing this thesis aims to determine the sustainability of the clothing merchant business in the Baru market, Bantaeng Regency, by focusing on three variables, namely entrepreneurial literacy, digital literacy and business sustainability in 3 respondents as the research sample. This study uses qualitative methods, using data collection techniques with interviews, direct observation of the object of research. Then the research results were assessed using a qualitative approach technique. The data collection techniques above obtained the results of research showing that entrepreneurial literacy and digital literacy of clothing traders in the Baru market, Bantaeng Regency, can be categorized as good enough to support the development of these clothing traders. This is because traders have an understanding of the business they have established, never neglect in carrying out their obligations and things that can interfere with the existence of the business. Meanwhile, business continuity shows that the clothing merchant business in New Market, Bantaeng Regency, can be categorized as quite good, because it can develop well.
Pengaruh Store Atmosphere dan Lokasi Usaha terhadap Keputusan Pembelian Konsumen Nur Fadilah Ayu Sandira; Mustari; Agus Syam; M. Ihsan Said Ahmad; Muhammad Dinar
Journal of Economic Education and Entrepreneurship Studies Vol. 2 No. 1 (2021): VOL 2, NO 1 (2021): JE3S, JUNI 2021
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.045 KB) | DOI: 10.26858/je3s.v2i1.94

Abstract

This study aims to determine the effect of store atmosphere and business location on the purchasing decisions of consumer at Pattaya Thaitea Drink, in the District of Rappocini City of Makassar. This study is quantitative descriptive. The population in this study were all pattaya thaitea drink consumers whose number could not be determined and a sample are 100 respondents who are consumers of pattaya thaitea drink. Data collection is done with observation, documentation, and questionnaires. The analysis technique used is multiple linear regressions. The result of this study show that store atmosphere and business location has positive significant effect on puchasing decision of consumer at pattaya thaitea drink both partially and simultaneously. In this study the most, dominant influential variable is store atmosphere variable because it has a higher regression coefficient value than value of business location regression.
Analisis Sektor Usaha Kecil dan Menengah Sebagai Model Social Entrepreneurship Berbasis Ekonomi Kreatif (Studi Kasus pada Usaha Kuliner di Kecamatan Liliriaja Kabupaten Soppeng) Inanna; M. Ihsan Said Ahmad; Muhammad Hasan; Muhammad Dinar; Diah Permatasari
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 1 (2023): VOL 4, NO 1 (2023): JE3S, JUNI 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v4i1.146

Abstract

In order to promote economic independence for communities, Social Entrepreneurship promotes social activities by encouraging the local community to become engaged in Small and Medium Enterprises (SMEs) as part of Social entrepreneurship. One way SMEs may ensure their own long-term success and expand their worldwide presence is by adopting a creative economy strategy from each industry. The goal is to ensure that small and medium-sized enterprises (SMEs) in Indonesia can thrive for the long term and ultimately become the backbone of the country's economy. The focus of this study is on small and medium-sized enterprises (SMEs) with the goal of incorporating them into the expanding field of social entrepreneurship within the context of the creative economy. Data is gathered via interviews, written records, and in-person observations (qualitative, interactive analysis approach). Based on these findings, it's clear that the local government actively promotes the growth of small and medium-sized enterprises (SMEs), notably those operating in the food service industry. Social entrepreneurship that relies on the creative economy is encouraged by both the government and large corporations like Google and Facebook because of its potential to boost the economy. Government and small and medium sized enterprises (SMEs) must be involved in order to ensure the long-term success of social entrepreneurship based on the creative economy.
Analisis Pengembangan UMKM Melalui Digital Entrepreneurship dengan Model Triplehelix pada Pasar Hanggar Talasalapang di Kota Makassar Aryuniasari; Muhammad Rakib; M. Ihsan Said Ahmad; Mustari
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 1 (2023): VOL 4, NO 1 (2023): JE3S, JUNI 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v4i1.223

Abstract

This research aims to find out how the development of MSMEs through digital entrepreneurship at the Talasalapang Hangar Market in Makassar City. This research is categorized as descriptive qualitative research. In this research, key informants were used to collect data through observation, interviews, and notes, then analyzed using data reduction, data presentation, and conclusion drawing. The results of this study were obtained from these indicators, namely academic support, businesspeople and government in Triplehelix which are supporting factors and inhibiting factors for MSME actors.
Pengaruh Literasi Ekonomi, Status Sosial Ekonomi, dan Modernitas Terhadap Perilaku Konsumsi Guru Sekolah Dasar di Kecamatan Marioriwawo Kabupaten Soppeng Mitha Nur Febrianty; Muh. Ihsan Said Ahmad; Muhammad Hasan; Ratna; Indra Tjahyadi
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 2 (2023): VOL. 4, NO. 2 (2023): JE3S, DESEMBER 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v4i2.1177

Abstract

This research is useful for understanding the influence of economic literacy, socioeconomic status, and modernity on the consumption behavior of elementary school teachers in Marioriwawo District, Soppeng Regency. This study uses a type of quantitative research in analyzing the problem in the phenomenon under study. The sample in this study was 81 teachers from a population of 426 teachers who were taken using Simple Random Sampling using the Slovin formula. In analyzing the data, descriptive percentage analysis was used, as well as hypothesis testing. The results of this study show that partially economic literacy (X1), socioeconomic status (X2), modernity (X3) have a positive and significant impact on the consumption behavior of primary school teachers (Y) in Marioriwawo District, Soppeng Regency. In addition, simultaneously economic literacy (X1), socioeconomic status (X2), modernity (X3) together have an effect on the consumption behavior of primary school teachers (Y) in Marioriwawo District, Soppeng Regency.
Co-Authors Agung Zulfikri Agus Syam Andi Hikmah Dewi Sriyanti Andi Kurniawati Andi Mimi Nurhizah Andi Tenri Ampa Anisa Muawanah Azzahra Annisa Rezki Ramadhani Anugrah Putra Perdana Arfawati Arfawati Aryuniasari Asmi Asmi Asriani Asriani Citra Ayni Kamaruddin Diah Permatasari Dianta Mustofa K. Dwi Ayu Sarah Fatmawati Fitriani Fitriani Hadi Nasbey Hikmah Maulidyanti Hikmayani Subur Hizbul Khootimah Az Zaakiyyah Ilham Thaef Ilham Thaief Inanna Indra Tjahyadi Karin Riska Febriani Kartina Kartina Latifah Asmil Fauzi Lusiana Lusiana Marhawati Mega Krisdayani Miranda Miranda Miranda Mitha Nur Febrianty Mitra Amalia Gama Moehamad Satiadharma Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ikram Idrus Muhammad Iqbal Usman Muhammad Ishlah Idrus Muhammad Islah Idrus Muhammad Jufri Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rijal Shafar Mukarramah Mukarramah Mustari Mustari Mustari Mustari Mustari Mustari Mustari Muti Almuna Nirwana Nur Ainun Syafri Nur Aisyah Buana Putri Nur Arisah Nur Asni Aulia Nur Asni Aulia Nur Dian Wahyuni Nur Fadilah Ayu Sandira Nur Samsul Bahri Nur Samsul Bahri Nur Samsul Bahri, Nur Samsul Bahri Nur Shofa Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah Putri Ayu Annisa Rafika Kaharuddin Rahmatullah Rahmatullah Rahmatullah Ratna Ratnah S Regal Vedrian Rifka Pratiwi Rosvika Sari Salamun Pasda Samsinar Sanriani Nur Sitti Rapika St. Fatmah Hiola St. Reski Amalia Suherlan Suherlan, Suherlan Syamsu Rijal Syamsu Rijal Syamsuardi Saodi Thamrin Tahir Thamrin Tahir Thamrin Tahir Tuti Supatminingsi Tuti Supatminingsih