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All Journal JURNAL IQRA´ Jurnal Manajemen dan Bisnis Indonesia ARISTO JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL SERAMBI ILMU Nazhruna: Jurnal Pendidikan Islam International Journal of Social Science and Business AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan ACADEMICS IN ACTION Journal of Community Empowerment FIRM: Journal of Management Studies EDUTEC : Journal of Education And Technology Enrichment : Journal of Management Science Midwifery Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences LEGAL BRIEF Tafkir: Interdisciplinary Journal of Islamic Education INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Jurnal Pendidikan Islam Jurnal Manajemen Pendidikan Islam IIJSE
B.M.A.S. Anaconda Bangkara
President University
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Journal : International Journal of Social Science and Business

 1 
The Effectiveness of Digital-Based Marketing Science Teaching Innovation B.M.A.S. Anaconda Bangkara; Eka Hendrayani; Cahyani Pratisti; Rudianto; Hermiyetti
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.68188

Abstract

This research emerged in response to the challenge of improving students' academic success in marketing science. With the development of digital technology, digital-based teaching methods are considered as potential innovations to enrich the learning experience. The main objective of this study is to evaluate the effectiveness of digital-based teaching innovations. It includes understanding whether the use of digital tools and interactive methods enhances students' understanding of marketing science concepts and academic performance. This study is a case study that focuses on the implementation of digital-based teaching methods in a marketing science education environment. The research subjects involved students participating in digital-based marketing science classes at the Sultan Muhammad Syafiuddin Islamic Institute in Sambas. This research applies a combined approach between qualitative and quantitative through digital-based teaching using various digital tools such as multimedia presentations, interactive online platforms, and virtual simulations. The results of this case study show that digital-based marketing science teaching innovation has a positive impact. Students show high interest, active participation, increased understanding of concepts, and improved academic performance. Overall, this research supports the effectiveness of digital-based teaching in marketing science. The integration of digital tools and interactive methods can improve the quality of education and provide a more engaging learning environment for students.
Co-Authors A. Nururrochman Hidayatulloh Abdul Latif Abin Suarsa Ade Iskandar Ade Iskandar Adi Mursalin Agus Nurofik Ali Zaenal Abidin Andri Nirwana AN Anggi Septian Siahaan Ani Heryani Ani Heryani Ani Heryani Antoni Antoni Antoni Antoni Antono Damayanto Antono Damayanto Aunurrahman Aunurrahman Aunurrahman Bachtiar Sembiring Baryanto Baryanto Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Nugroho Cahyani Pratisti Catur Budi Susilo Catur Budi Susilo, Catur Budi Darmawanta Sembiring Deden Sumantry Dedy Hernawan Diani Indah Dina Hajja Ristianti Dina Hajja Ristianti Djakasaputra, Arifin Egidius Fkun Eka Hendrayani Emy Yunita Rahma Pratiwi Endang Fatmawati Endrawati, Titin Fadli Fadli Faqih Nabhan Febri Liantoni, Febri Filda Rahmiati Fitria Damayanti Gunawan Widjaja Guntur Putrajaya Hanifa Aisha Henry Kristian Siburian Herlan Suherlan, Herlan Herman Sjahruddin Herman Sjahruddin Hermiyetti Hidayatulloh, A. Nururrochman I Made Gede Ariestova Kurniawan Ignatius Septo Pramesworo Ignatius Septo Pramesworo Ika Bali Imam Jayanto Irdiana, Sukma Jacob, Jufri Jeffry H. Sinaulan Jenita Jenita Joko Sabtohadi Julinta Paulina Khairul Nizam bin Zainal Badri Khasanah Khasanah Khasanah Khasanah Khasanah Kholis Ernawati Laros Tuhuteru Laros Tuhuteru Leila Mona Ganiem M Tirtana Siregar, M Tirtana M. Anton Fatoni M. Ramli M. Syukri Azwar Lubis M. Zahari Malik Malik Maruf, Irma Rachmawati Maryam Maryam Matnur Syuryadi Maulana Filani Rizal Meli Siagawati Moh. Imam Ishomuddin Zuhri Muh Tang S Muhamad Stiadi Muhammad Rafky Nawassyarif Nofirman Novdin Manoktong Sianturi Nugroho Djati Satmoko Nursakina Husen Prasetyono Hendriarto Prasetyono Hendriarto Pratama, Maryo Inri Purwanto Purwanto Purwanto Purwanto R. Indriyati Kamil Rahma Dini Warastuti Rainier Hendrik Sitaniapessy Ratna Puspitasari Reza Yuridian Purwoko Rohayati, Yeti Rosijanih Arbie Rosijanih Arbie Rosmaniar Sembiring Rudianto Rudianto Rudianto Rusiadi, Rusiadi Sabil Sabil Sadieli Telaumbanua Sardjana Orba Manullang Sembiring, Tamaulina Br seprianti eka putri Siregar, Ade Perdana Sitti Nur Alam Sri Sugiarti Suwandi Ng Syam'un Syam'un Tamaulina Br Sembiring Ulfa Maulani Wirawan, Vani Wisman Wisman Yuli Purbaningsih Yuli Purbaningsih Yuli Supriani Zulkifli Zulkifli Zulkifli Zulkifli