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Journal : Enrichment : Journal of Management

Social Media And Msme Product Promotion In Digital Days: What Experts Say Syam'un Syam'un; Bachtiar Sembiring; B.M.A.S. Anaconda Bangkara; Endang Fatmawati; Antoni Antoni
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.977 KB) | DOI: 10.35335/enrichment.v12i2.451

Abstract

Being via online entertainment means to make companions, yet business exercises, for example, private company advancements (SMEs), are likewise effortlessly found via virtual social networking. To explain reality and suppositions above, we have visited a few distributions as logical proof from specialists, particularly in online entertainment and business advertising, which we then concentrated on cautiously to find a straightforward solution. The review interaction includes a data coding framework and data evaluation and a conclusion after completing inside and out translations to find solutions.. This study uses data that we found electronically in many books, scientific articles, and websites discussing social issues and small business products' marketing. So based on the study and discussion, we can say that social media and MSMEs are two things that cannot be separated because of the existence of social media that can transform products, especially in marketing because, in the digital era, all rely on electronics, especially in social media applications
What are the Experts Saying About Business Marketing Communication Applications in the Digital Age? B.M.A.S. Anaconda Bangkara; Rainier Hendrik Sitaniapessy; Irma Rachmawati Maruf; Endang Fatmawati; Yuli Purbaningsih
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.192 KB) | DOI: 10.35335/enrichment.v12i4.741

Abstract

This study aims to understand what experts say in business marketing communication applications in the era. The search for data has been successful; we have provided technical assistance on several data that we believe are relevant to the problem, namely the marketing communication application business. We examine the data under a phenomenological approach to gain understanding from several existing data so that the data is valid in answering the problem. Based on the study and discussion, it is explained that several applications can be used in marketing business products in this era of digital applications. In essence, the application is a very communicative marketing model that connects business people with customers online. It is hoped that these findings will be helpful in the development of further studies in both academic and industrial contexts.
Understand the challenges of using a virtual data room to improve profitable and sustainable business outcomes Ignatius Septo Pramesworo; B.M.A.S. Anaconda Bangkara; Suwandi Ng; Laros Tuhuteru; Adi Mursalin
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1077

Abstract

Understanding the challenges of virtual data and space to increase profitable business is very important in this highly competitive era. For this reason, we have obtained several epidermises that explain the challenges and benefits of a virtual data room so that we can enter the business pot that we obtained electronically from several data sources that were currency ten years ago. We analyze the data under a phenomenological approach which can answer the challenge of this question because the virtual data room is a very innovative and phenomenal matter in supporting business. After collecting data from book and journal sources, we analyze it carefully, involving data coding, data interpretation, and drawing valid and reliable conclusions. After a series of studies and obtaining the discussion results, the challenge of using applications that support business under the virtual data room makes it easy for businesses based on efficiency, safety, flexibility, transparency, and other features. Business people can benefit because they can save and have high productivity following the plan to get a profitable and sustainable business. This Temon will provide a new understanding to support academic activities and other industrial applications.
Identification of HR management best practices in marketing tourism production and services: scientific proof of progress in tourism destinations in several provinces in Indonesia Faqih Nabhan; B.M.A.S. Anaconda Bangkara; Sri Sugiarti; Laros Tuhuteru; Meli Siagawati
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1211

Abstract

Finding best practices in human resource management, especially in advancing global tourism, both services and goods, is an exciting topic, mainly when much scientific evidence has been investigated in various advanced provinces in the tourism industry. To obtain valid data to support this research question, we collect several publications which are scientific evidence in the field and analyze them using a phenomenological approach which includes, among others, in-depth data coding systems, in-depth evaluation, and data synthesis and interpretation to obtain valid findings to answer the research problem. We electronically scoured many literary data sources for our data. Next, we made a descriptive qualitative report, in which we looked at various points of view with findings including that the key to tourism success, as in several provinces in Indonesia, lies in the skills and excellence of government and private human resources in managing tourism to make their province the best tourist destination. Those are some reviews from various studies that are scientific evidence to answer this study question. Hopefully useful for further studies.
Co-Authors A. Nururrochman Hidayatulloh Abdul Latif Abin Suarsa Ade Iskandar Ade Iskandar Adi Mursalin Agus Nurofik Ali Zaenal Abidin Andri Nirwana AN Anggi Septian Siahaan Ani Heryani Ani Heryani Ani Heryani Antoni Antoni Antoni Antoni Antono Damayanto Antono Damayanto Aunurrahman Aunurrahman Aunurrahman Bachtiar Sembiring Baryanto Baryanto Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Nugroho Cahyani Pratisti Catur Budi Susilo Catur Budi Susilo, Catur Budi Darmawanta Sembiring Deden Sumantry Dedy Hernawan Diani Indah Dina Hajja Ristianti Dina Hajja Ristianti Djakasaputra, Arifin Egidius Fkun Eka Hendrayani Emy Yunita Rahma Pratiwi Endang Fatmawati Endrawati, Titin Fadli Fadli Faqih Nabhan Febri Liantoni, Febri Filda Rahmiati Fitria Damayanti Gunawan Widjaja Guntur Putrajaya Hanifa Aisha Henry Kristian Siburian Herlan Suherlan, Herlan Herman Sjahruddin Herman Sjahruddin Hermiyetti Hidayatulloh, A. Nururrochman I Made Gede Ariestova Kurniawan Ignatius Septo Pramesworo Ignatius Septo Pramesworo Ika Bali Imam Jayanto Irdiana, Sukma Jacob, Jufri Jeffry H. Sinaulan Jenita Jenita Joko Sabtohadi Julinta Paulina Khairul Nizam bin Zainal Badri Khasanah Khasanah Khasanah Khasanah Khasanah Kholis Ernawati Laros Tuhuteru Laros Tuhuteru Leila Mona Ganiem M Tirtana Siregar, M Tirtana M. Anton Fatoni M. Ramli M. Syukri Azwar Lubis M. Zahari Malik Malik Maruf, Irma Rachmawati Maryam Maryam Matnur Syuryadi Maulana Filani Rizal Meli Siagawati Moh. Imam Ishomuddin Zuhri Muh Tang S Muhamad Stiadi Muhammad Rafky Nawassyarif Nofirman Novdin Manoktong Sianturi Nugroho Djati Satmoko Nursakina Husen Prasetyono Hendriarto Prasetyono Hendriarto Pratama, Maryo Inri Purwanto Purwanto Purwanto Purwanto R. Indriyati Kamil Rahma Dini Warastuti Rainier Hendrik Sitaniapessy Ratna Puspitasari Reza Yuridian Purwoko Rohayati, Yeti Rosijanih Arbie Rosijanih Arbie Rosmaniar Sembiring Rudianto Rudianto Rudianto Rusiadi, Rusiadi Sabil Sabil Sadieli Telaumbanua Sardjana Orba Manullang Sembiring, Tamaulina Br seprianti eka putri Siregar, Ade Perdana Sitti Nur Alam Sri Sugiarti Suwandi Ng Syam'un Syam'un Tamaulina Br Sembiring Ulfa Maulani Wirawan, Vani Wisman Wisman Yuli Purbaningsih Yuli Purbaningsih Yuli Supriani Zulkifli Zulkifli Zulkifli Zulkifli