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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik jurnal niara AdBispreneur JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan dan Konseling PRO PATRIA Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement International Journal of Educational Research and Social Sciences (IJERSC) EKONOMIKA45 JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Jurnal Ilmu Administrasi Negara Jurnal Sumber Daya Manusia Unggul (JSDMU) Innovative: Journal Of Social Science Research JLEB: Journal of Law, Education and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Meyzi Heriyanto
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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PENGARUH WORD OF MOUTH DAN PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA UNIVERSAL PHOTO STUDIO PEKANBARU Anisa Gusanasari; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The research conducted at Universal Photo Studio Pekanbaru where located in JL. HR.  Soebrantas Panam No. 81, Sidomulyo Bar, Tampan, Kota Pekanbaru. This study aims to determine the effect of word of  mouth and pricing on purchase decisions at universal photo studio pekanbaru. In this study use quantitive descriptive with SPSS program. The population in this is are consumers at  universal photo studio pekanbaru. The sampling technique chosen is slovin Formula with a sample 88 respondents.            Hypothesis testing uses a simple linear analysis method and multiple analysis with result showing that Word of mouth and pricing have a positive and significant effect on purchase decision at  universal photo studio pekanbaru. With the calculation of the coefficient of determination (R2) word of mouth on purchase decision  the value of R square is 0,575 or 57,5% and pricing on purchase decision the value of R square is 0,555 or 55,5% and coefficient of determination (R2) word of  mouth and pricing on purchase decision the value of R square is 0,657 or 65,7%. This show that the word of mouth and pricing gives an effect of  65,7% on purchase decision  at universal photo studio pekanbaru, while remaining 34,3% is effected by other variables that are not examined in this study.Key words: Word of mouth, Pricing, Purchase Decision
PENGARUH EXPERIENTIAL MARKETING DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN Isran Riski Alfasiri; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The research conducted at RM. Pondok Gurih Pekanbaru where located in Jl. Sudirman No. 22. The problem in this study is number of buyers has decreasing, percentage of target achievement has decreased, complaints from consumer and  the failure of the company’s sales target has not been achieved, this study aims to determine the effect of experiential marketing and product quality on consumer satisfaction at RM. Pondok Gurih Pekanbaru.. In this study use quantitive descriptive with SPSS program. The population in this is are consumers at  RM. Pondok Gurih Pekanbaru. The sampling technique chosen is slovin Formula with a sample 100 respondents. Hypothesis testing uses a simple linear analysis method and multiple analysis with result showing that experiential marketing and product quality have a positive and significant effect on consumer satisfaction at RM. Pondok Gurih Kota Pekanbaru. With the calculation of the coefficient of determination (R2)experiential marketing on consumer satisfaction the value of R square is 0,543 or 54,3% and product quality on consumer satisfaction the value of R square is 0,500 or 50% and coefficient of determination (R2) experiential marketing and quality product on consumer satisfaction the value of R square is 0,723 or 72,3%. This show that the experiential marketing and quality product gives an effect of  72,3% on consumer satisfaction at RM. Pondok Gurih Kota Pekanbaru, while remaining 27,7% is effected by other variables that are not examined in this study. Keywords: Experiential Marketing, Quality Product, Consumer Satisfaction
PENGARUH STRATEGI DIFERENSIASI TERHADAP KEUNGGULAN BERSAING (STUDI PADA HOTEL RESTY MENARA PEKANBARU) Ratna Paryanti; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at the Resty Tower Hotel Pekanbaru, this research aims to determine the effect on competitive advantage differentiation strategy. Differentiation strategy as an independent variable (X). While the competitive advantage as the dependent variable (Y).The research sample of one hundred (100) respondents from the population by using the formula slovin. Data obtained from the questionnaire and subsequently processed to then be tested with the help of statistics through SPSS pragram. Results of calculation of the coefficient of determination is 0.534. That is, differentiation strategies affecting competitive advantage of 53.4%.Keywords: Differentiation Strategy, Competitive Advantage, Resty Menara Hotel.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN (Studi pada Toko Sepatu Bata MTC Giant Panam) Wandry Simarmata; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aimed to determain the effect of Product Quality and Brand Image on customer satisfaction (Study at MTC Giant Panam Bata Shoe Store). Product Quality and Brand Image as the independent variable (X1X2) while the costumer satisfaction as the dependent variable (Y). The problem in this research is the sales targets that did not reach the target in the past 5 years. Seen from the presentation realization shoe sales in the last 5 years. The research sample was taken of 100 respondents of the population was calculated using the Slovin formula. The data was getting from the questionnaire and subsequently processed to then be tested with statistics through SPSS. From the result which shows that quality product and brand image have a positive and significant impact on customer satisfaction (study at MTC Giant Panam Bata Shoe Store).   Keywords : quality product, brand image and customer satisfaction   
PENGARUH PENERAPAN TOTAL QUALITY MANAGEMENT (TQM) TERHADAP KINERJA KARYAWAN PADA PT. PLN (PERSERO) RANTING BANGKINANG Said Alhudri; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of total quality management on the performance of employees at PT. PLN (Persero) Ranting Bangkinang.Data collected by the data collection techniques through questionnaires and performed simple linear regression analysis using SPSS version 17.Results of research conducted by a simple linear regression analysis on the obtained value of b (regression coefficient) of 0.120 for constanta at 22.149, where an independent variable that any change in the total quality management increased by one unit then it will affect the dependent variable employee performance will suffer keanikan of 0.052, Based on these results it can be concluded that the value of the correlation coefficient has a low value or positive, it means that there is the influence of total quality management on employee performance. While the value of determination (effect) between total quality management on the performance of employees of PT. PLN (Persero) Branch Bangkinang showed significant influence and has a strong relationship level.Keyworsd: Total Quality Management, Kinerja Karyawan
PENGARUH RELATIONSHIP MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN PADA HOTEL WINSTAR PEKANBARU Nur Sohana; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at the Winstar Hotel Pekanbaru, Jl.Moh.Ali, No.118, Padang Terubuk, Kec.Senapelan, Pekanbaru.  This study aims to determine the effect of relationship marketing and brand image on customer loyalty partially and simultaneously.  This study uses a quantitative descriptive analysis method with the SPSS program. The population in this research is all consumers who  purchases services at the winstar hotel pekanbaru in 2019 were 14.401 and the sample from this study were 100 respondents from the winstar hotel pekanbaru consumers.The Determination of the sample in this study used the Slovin formula, namely non-probability sampling technique with purposive sampling technique.            Data analysis using validity test, reliability test, simple linear analysis, multiple linear analysis, determination analysis and significance test with t test (partial test) F test (simultaneous test).  The results of this study show the result of the relationship marketing t-test hypothesis on customer loyalty, namely t count (14,095)> t table (1,660),  means relationship marketing has a  significant effect on  consumer  loyalty.  Second, brand image on consumer loyalty is t count (14,206)> t table (1,660), meaning that brand image has a significant effect on customer loyalty.  F test results relationship marketing and brand image have a significant effect on customer loyalty, namely F count (119,317)> F table (3.09).Keywords: Relationship Marketing, Brand Image, Consumer Loyalty
PENGARUH PROMOSI TERHADAP CITRA PERUSAHAAN PADA HOTEL RESTY MENARA PEKANBARU Emmy Oktavianty Tampubolon; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Resty Menara Hotel is one of the 3 star hotel (***) in Pekanbaru and located Jl. Sisimangaraja no. 89 Pekanbaru. Resty Menara Hotel Pekanbaru do promotions make up one of the marketing mix. Implementation of the promotion is expected to add a positive image on Resty Menara Hotel Pekanbaru. Implementation of promotion at Resty Menara Hotel Pekanbaru are advertising, personal selling, sales promotion, public reation.In this research methodology used is descriptive and quantitative with SPSS, where the sample used is Resty Menara Hotel Pekanbaru and as a source of information is the Marketing Manager. To determine the sample using slovin test, sampling with accidental sampling method. Data collection through interviews and questionnaires.The analysis is a statistical analysis with SPSS version 20. The result of the calculation is the determination coefficient of 0.869. This means that the promotion of a positive significant effect on the image of the company amounted to 86.9%.Keywords: Promotion, Corporate Image, Advertaising
PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN KONSUMEN PADA PT. JALUR NUGRAHA EKAKURIR (JNE) PEKANBARU Dewi Sartika Agustiar Sihombing; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this research is to determine the effect of service quality and corporate image of consumer satisfaction at PT. Jalur Nugraha Ekakurir (JNE) Pekanbaru. Service quality and corporate image as an independent variable () while consumer satisfaction as the dependent variable (Y). The research method used is quantitative descriptive analysis. Data obtained from secondary data by the company and primary data through questionnaires measured with a Likert scale and then processed with SPSS version 22. The sample of this study were 98 respondents from the population calculated using the Slovin formula. Data analysis techniques in this study use simple linear regression analysis and multiple linear regression analysis.From the results of the research conducted showed that service quality has an effect on consumer satisfaction with a value of t arithmetic> t table (13, 109> 1.6608) and significance (0,000 <0.05). The corporate image has an effect on consumer satisfaction with the value of t count> t table (14, 804> 1.6608) and significance (0,000 <0.05). Service quality and corporate image influence consumer satisfaction with a calculated F value> F table (137.744> 3.09) and significance (0.000 <0.05). It can be concluded that service quality and corporate image have a positive and significant impact on consumer satisfaction at PT. Jalur Nugraha Ekakurir (JNE) Pekanbaru. Keywords: Service Quality, Coorporate Image, Consumer Satisfaction
THE EFFECT OF BRAND IMAGE AND PRICE DECISION ON TOYOTA KIJANG INNOVA CAR CONSUMER PURCHASE DECISION PT. AGUNG AUTO MALL SUTOMO PEKANBARU Kelvin Rizaldy; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at PT. Agung Auto Mall Sutomo Pekanbaru. The purpose of this study was to determine the effect of Brand Image and Pricing on Consumer Purchase Decisions of Toyota Kijang Innova Cars At. PT. Agung Auto Mall Sutomo Pekanbaru). Brand Image and Pricing as independent variables (X1,X2) while Consumer Purchasing Decisions as the dependent variable (Y).               The problem in this research is that the sharp decline in sales be seen every year. It can be seen from the target and realization data of the company. The research sample was taken as many as 109 respondents from the population who were calculated using the Slovin formula. Data obtained from the results of the questionnaire and then processed to then be tested with statistics through the SPSS program.               From the results of the tests conducted, it shows that Brand Image and Pricing have a positive and significant effect on Consumer Purchase Decisions for Toyota Kijang Innova Cars at PT. Agung Auto Mall Sutomo Pekanbaru Keywords: Brand Image, Pricing, Consumer Purchase Decisions
PENGARUH PROMOSI DAN STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN SELEBRITI PADA ASIAN&SUKI RESTAURANT PEKANBARU Rahma Puspita Sari; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The research conducted at Selebriti Asian&Suki Restaurant Pekanbaru where located in Jl. Sudirman No.426 Lt 1, Gedung Star City Square. The problem in this study is number of buyers has decreasing, percentage of target achievement has decreased, and  the failure of the company’s sales target has not been achieved, this study aims to determine the effect of promotion and store atmosphere on customer purchase intention Selebriti Asian&Suki Restaurant Pekanbaru . In this study use quantitive descriptive with SPSS program. The population in this is are consumers at Selebriti Asian&Suki Restaurant. The sampling technique chosen is slovin Formula with a sample 97 respondents. Hypothesis testing uses a simple linear analysis method and multiple analysis with result showing that promotion and store atmosphere have a positive and significan on customer purchase intention Selebriti Asian&Suki Restaurant. With the calculation of the coefficient of determination (R2) promotion on customer purchase intention of R square is 0,510 or 51% and store atmosphere on purchase intention the value of R square is 0,407or 40,7% and coefficient of determination (R2) promotion and store atmosphere the value of R square is 0,625 or 62,5%. This show that the promotion and store atmosphere gives an effect of  37,5% on purchase intention at Selebriti Asian&Suki Restaurant, while remaining 37,5% is effected by other variables that are not examined in this study.  Keywords : Promotion, Store Atmosphere,Customer Purchase Intetion
Co-Authors ", Maria ', Lasmin Abas Bambang Achmad Fajri Febrian Adi Putra Adi Putra Sihombing Adianto Adianto Adil Asyhadi Supma Adinda Qori T.M Afrizal Afrizal Agung Pramudya Agus Setiawati Agustariyani " Ailen Safitri Alfiandri Angraini, Rini Anisa Gusanasari Arum Prameswari Ashaluddin Jalil Aulia Kharisma Basuki, Johanes Bayu Andrianto Wirawan Bella Fitrianti Bunga Chintia Utami Chalid Sahuri Christian Kennedy Simbolon Cica Nopika Sari Dahlan Tampubolon Darwis, AN Dedi Arnanda Dewi Sartika Agustiar Sihombing Diana Persari Ebean Ezher Batubara Eko Risky Emmy Oktavianty Tampubolon Endang Kesumawaty Ernawati Ernawati Febri Yuliani Febrianza Fadhilla Firdaus Firdaus Firman Hidayat Fitri " Fitri, Afma Mega Sari Fitria Nengsih FRINI KARINA ANDINI Gea, Risihati Giovani Permadi, Giovani Hafiz Kemurata An Nawawi Hafizhuddin Hanatasia Isora Abelia Harapan Tua R. F. S Haris Tri Elang Sakti Harlen Harlen Hasim As'ari Hendra Saputra Hernimawarti Hesti Agustin Ika Harmei Salina, Ika Harmei Ireni Adila Sari, Ireni Adila Ismandianto Ismandianto Isran Riski Alfasiri Isril Kasmiruddin Kasmiruddin Kasmiruddin Kasmirudin Kasmirudin Kelvin Rizaldy Khairul Anwar Khairul Anwar Kiswanto Kiswanto Lena Farida Lena Farida Lestari, Miranty R Lie Othman Lie Othman Lina Lestari Linda, Wulandari Afrima Lisnarita, Reska Jan Anggraini M.Y.Tiyas Tinov Manurung, Juni Yanti Marganda Parsaulian Sihombing, Marganda Parsaulian Mariaty Ibrahim Mashur Fadli Mayarni Mayarni Megiannisa " Meldafani Meldafani Muchid Muhammad Rangga Mursalin Mursalin Naplina Sonia Neliyanti &#039; Ninda Agustiani Nora, Sri Novella Indriani Novika Pakpak Nur Sohana Nurhalisa " Nurul Annisa Okta Karneli, Okta Pivit Septiary Chandra Poppy Rahmadini Poppy Rahmiaty Maelan Prawiades ", Prawiades Putri Andriani Putri Ayu Soleha Rahma Puspita Sari Rahmanul Rahmanul Ratna Paryanti Resa Vio Vani Resi Fibrianti Riama Desy Hotmauli Sibuea Riski Wandi Romi Pasrah Ronny Fernando Silali Rosnidar Silviana N Rumapea, Yeni Pebriani Rumini Rumini Rusnita, Wan Marlina Ruth Gok Maria Manalu Ruzikna Sahat Pardomuan Simbolon Said Alhudri Salman Alfarisi Seno Andri Siagian, Joko Hendro Silvia Ocdelina Siti Purnama Suhartina Suhartina Sujianto Sujianto Sujianto Surya Atmaja Suseno Aji Suryana Syafendra, Rian Syofiatul Safitri Syuhada, Muhammad Tami Astari Zulkarnain Tesya Novia Tito Handoko Triyana Putri Tuti Allawiyah Tuti Khairani Harahap Tuti Khairani Harahap Vikario Solenski Wan Hamdani Wandry Simarmata Winda Zainur Wisnu Subroto Wiyata Ariefebriana Yose Sepriansyah Yosi Witasari Yudi Pratama C Yusmar Yusuf Yusmar Yusuf Yusrizal Yusrizal Zaili Rusli Zulkifli Zulkifli