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Siti Nurjanah
Departemen Ilmu Dan Teknologi Pangan, Fakultas Teknologi Pertanian, Institut Pertanian Bogor, Bogor
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Journal : Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT

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PERAN KOMUNITAS DALAM MENINGKATKAN KINERJA UKM (DITINJAU DARI FAKTOR INTERNAL) Rahmanto, Basuki Toto; Nurjanah, Siti; Darmo, Ika Suhartanti
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 3 No 1 (2018)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.352 KB) | DOI: 10.36226/jrmb.v3i1.80

Abstract

Small medium enterprises have large contribution on an economy, and it’s very important to develop SME in numbers and quality since SME may provide new income for society, especially in Indonesia which has small proportion of enterpreneurs. Firm performance, has been studied by many researchers and it’s very interesting topics because every organization wants to achieve the best performance. To improve their performance, organization (including SME) need to enhance their knowledge, that they can get by join some enterpreneur community. Tangan Di Atas (TDA) ia one of the largest enterpreneur community in Indonesia which has many activities to develop their members. This study aims to analize the effect of internal factors on SME performance that become TDA member. The result of this study shows that internal factors effects the SME performace. Keywords: Internal Factor, SME’s performance
PENGARUH KONTEN EDUKASI DAN KONTEN REKREASI TERHADAP MINAT BERKUNJUNG SERTA DAMPAKNYA PADA KEPUTUSAN BERKUNJUNG Nurbaiti, Dewi; Nurjanah, Siti
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 3 (2018): Special Issue Manajemen Strategi Bisnis, Oktober 2018
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.035 KB) | DOI: 10.36226/jrmb.v3iS1.141

Abstract

One of kind base human life needed is healthy, between the supporting healthy factors either sports are filling the happiness so that can create the healthy of body and soul. In order to fill life needs for the comfortness and freshness is going to some recreation place. One of innovation that is developing is the combination of education and recreation. This study aims are to analyze the regression of educational content and recreational content on the interest of visiting and the effect on the visiting decision. By the results of this study found that the educational content and recreational content are hava significants affect on the interest of visiting, and the educational content also directly affect on the visiting decision, without going through by the process of the visiting interest. People can directly decide to visit because there are provide some educational content that has same neededs of their needed. Keywords: education content, recreation content, visiting decision, visiting interest
PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPERCAYAAN PELANGGAN DAN KEPUASAN PELANGGAN SEBAGAI VARIABEL ANTARA Faizal, Hanim; Nurjanah, Siti
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 2 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (87.016 KB) | DOI: 10.36226/jrmb.v4i2.271

Abstract

The objective of this research is to know the effect of perceived quality, brand image towards customer loyalty through customer trust and customer satisfaction as intervening variables. The research model is the quantitative approach through a survey of 170 Mazda customers across 17 Dealers in Java, Kalimantan & Sulawesi. The sampling method is purposive sampling. The hypothesis test result shows that there is significant effect between perceived quality and brand image towards customer trust. And there is significant effect between perceived quality and brand image towards customer satisfaction. There is no significant effect between perceived quality towards customer loyalty and there is no significant effect between customer trust towards customer loyalty. But there is significant effect between brand image towards customer loyalty and there is significant effect between customer satisfaction towards customer loyalty. Based on the result, the company need to do marketing strategies by using 6P’s (People, Payplan, Product, Price, Place, Promotion) in order to enhance the positive impression of perceived quality and build customer trust through marketing activities to make a customer loyal to use Mazda car in Indonesia. Keywords: perceived quality, brand image, customer trust, customer satisfaction, customer loyalty
PERAN ENTREPRENEURIAL COMMUNITY DAN DIGITAL ENTREPRENEURIAL ORIENTATION TERHADAP ENTREPRENEURAL PROCESS DALAM MENGHASILKAN ENTREPRENEURIAL PERFORMANCE Nurjanah, Siti; Wahyudi, Triyono Arief
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (35.53 KB)

Abstract

Purpose- This study aims to examine the role of the entrepreneurial community and digital entrepreneurial orientation towards the entrepreneurial process in producing entrepreneurial performance. Design/methodology/approach- The quantitative research design was used through field research in Wonogiri District, Baturetno District, Watuagung Village, Sendang Hamlet. A total of 31 respondents were randomly selected through questionnaires. Findings- The results of this study indicate that the entrepreneurial community does not affect the entrepreneurial process, digital entrepreneurial orientation influences the entrepreneurial process, entrepreneurial process influences entrepreneurial performance. Implication- Related parties need to make efforts to improve entrepreneurial performance through mentoring members of the community in directing and developing their businesses; conduct interactive communication between management and members of the association; and forming SME groups in the context of operational and development cost efficiency (production training, managerial finance, marketing, and others) Keywrods: entrepreneurial community, digital entrepreneurial orientation, entrepreneurial process, entrepreneurial performance
Co-Authors -, Yuni Abadi, Ferryal Abdillah, Diki Muhammad Adhitya Sukma W Afsun Aulia Nirmala ALVIKA HENING PERWITA, ALVIKA HENING Anak Agung Istri Sri Wiadnyani Andini Hardiningrum Anjani, Devi Ayu Arie Norman Riandi Ario Sumbogo, Ignatius Arnando, Sepri Aswandi Aswandi, Aswandi Basuki Toto Rahmanto, Basuki Toto Bayu Seno A.N Bustanussalam Bustanussalam C Hanny Wijaya C. C. Nurwitri Destilawati, Sekar Dewi Puspitaningrum Dewi Ratna Nurhayati Dian Miranda Dwito Purnomo Edi Istiyono Elia Yuswita Enggar Rossyanna Eny Ariyanto, Eny Eris Septiana ESTU RETNANINGTYAS Faizah Faizah Faizal, Hanim Fakhrunnisa, Syarah Fauzia Nurul Izzati Fauzy Rachman Feri Kusnandar Fuad, Hilmi Gita, Sophia Ekaristi Dharma Hamdan Tri Atmaja Harjadi, Dikdik Herliana, Khotimah I Ketut Suada Iffatin Nur Ika Suhartanti Darmo Ilma, Risca Zaqia Ilma, Risca Zaqia Imran M. Indarwati Indarwati Joko Hermanianto Kamal, Saefudin Kamariyah, Nurul Katarina Maharani Khamida, Khamida Khudazi Aulawi Komarudin, Munir Nur Leli Triana Lendrawati Lendrawati, Lendrawati Lestari, Kameswari Sri M. Hidayanto M. Rahmad Ma'aruf, Zuhdi Maggy T. Suhartono Masteria Yunovilsa Putra Mayasari, Citra Unik Mery Sukmiwati Meti Indrowati Millatuddiiniyyah, Millatuddiiniyyah Mochammad Anwar, Mochammad Mohammad Fatkhul Mubin, Mohammad Fatkhul Muhammad Fahrizal Setiawan Muhammad Iqbal Muhammad Japar Purwati Mujiaty, Yulia Musraini M. N Ira Sari Nanang Heryana Ni Gusti Ayu Made Widyatari Asthiti Nofianty, Nofianty Novayanti, Deasy Nur Ainiyah Nurbaiti, Dewi Nurrohmah, Endah Nurwitri, Caecillia Chrismi Palupi, Nurheni Sri Pandu Haryo Wibowo Paramastuti, Ratih Partomuan Simanjuntak Puspa Mega Hayati Putri, Alvianita Mulya Qonitatin Wafiyah Qonitatin Wafiyah Rahadina Praba Melati Rahmawati, Siti Irma Rara Nabila Najib RARAS IKA YULIANTI Ratih Dewanti -Hariyadi Riadini Wahyu Utami, Riadini Wahyu Rifqi Muntaqo, Rifqi Rina Anggraeni, Rina Ristia Rinanti Rumyeni Rumyeni Rustono - S Suratno Sarah Fathia Sari, Ratna Nurmalita Sari, Ratna Yunita Sarjito - Septianingrum, Yurike Sigit Purwonugroho Siswadi Siswadi Siti Nurhalimah Slamet Budi Prayitno Soleha, Umdatus Sophia Ekaristi Dharma Gita Sri Estuningsih Sri Herwindya, Sri Sri Indah Nikensari Sri Madiarti Sipayung Sri Suparti Sulifah Aprilya Suparno Suparno Suprapti Suprapti Syambasril, Syambasril Titi Maemunaty, Titi TJAHJADI PURWOKO Ufi Saraswati, Ufi Vanessa Len Cahya Agustine Wahyudi, Triyono Arief Widiati Purnawita Widihastuti Widihastuti Wijayanti, W Willy, Willy Winiati P. Rahayu Winiati P. Rahayu Winiati Pudji Rahayu Winiati Pudji Rahayu Winiati Puji Rahayu Winiati Puji Rahayu Wishnu Kurniawan, Wishnu Yatri Hapsari Yossita F. Zahro, Ifat Fatimah Zahroh, Chilyatis Zahroh, Chilyatiz Zanthy, Luvy Sylviana Zulaela Zulaela, Zulaela