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All Journal Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Jurnal Perpustakaan Pertanian JAM : Jurnal Aplikasi Manajemen JUPITER IQRA': Jurnal Perpustakaan dan Informasi JURNAL IQRA´ AL-ISHLAH: Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Resona : Jurnal Ilmiah Pengabdian Masyarakat Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Nazhruna: Jurnal Pendidikan Islam Journal of Education Technology Pustabiblia: Journal of Library and Information Science JURIKOM (Jurnal Riset Komputer) Journal on Education Nusantara Journal of Information and Library Studies (N-JILS) Jurnal Profetik VISI PUSTAKA: Buletin Jaringan Informasi Antar Perpustakaan Jurnal Pustaka Ilmiah Jurnal Inovasi Ekonomi Enrichment : Journal of Management Science Midwifery Community Development Journal: Jurnal Pengabdian Masyarakat Edunesia : jurnal Ilmiah Pendidikan Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Jurnal Scientia LEGAL BRIEF Unilib: Jurnal Perpustakaan Tik Ilmeu : Jurnal Ilmu Perpustakaan dan Informasi Komitmen : Jurnal Ilmiah Manajemen Daluang: Journal of Library and Information Science Anglophile Journal JPUA: Jurnal Perpustakaan Universitas Airlangga: Media Informasi dan Komunikasi Kepustakawanan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Science and Society (IJSOC) Media Pustakawan Journal of Innovation Research and Knowledge Libraria: Ilmu Perpustakaan dan Informasi Pustakaloka: Jurnal Kajian Informasi dan Perpustakaan INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Al-Ma'arif: Ilmu Perpustakaan dan Informasi Islam Jurnal Pendidikan Islam Pustabiblia: Journal of Library and Information Science Maktabatuna: Jurnal Kajian Kepustakawanan ENDLESS : International Journal of Future Studies Branding: Jurnal Manajemen & Bisnis
Endang Fatmawati
Faculty Of Economics And Business, Universitas Diponegoro, Semarang, Indonesia
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Journal : JAM : Jurnal Aplikasi Manajemen

 1 
PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION Abimanyu Tuwuh Sembhodo; Adya Hermawati; Endang Fatmawati; I Wayan Ruspendi Junaedi; Shujahat Ali
Jurnal Aplikasi Manajemen Vol 20, No 4 (2022)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.05

Abstract

The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The quantitative approach is used as a research approach. Data were collected by questionnaire. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at BPR Lembah Artha. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The sampling technique is purposive sampling. The results show that personal selling and digital marketing affect perceived value; personal selling, digital marketing, and perceived value affect satisfaction. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Better personal selling and digital marketing can improve customer perceptions of value. Good value perception is indicated by customer satisfaction and supports personal selling.
THE IMPACT OF CONSUMER DECISIONS IN PURCHASING FOODS BASED ON PRICE, PRODUCT DESIGN, LOCATION, AND STORE ATMOSPHERE Totok Hendarto; Ermaini Ermaini; Endang Fatmawati; Widodo Ismanto; Teguh Setiawan Wibowo; Chia Han Tsai
Jurnal Aplikasi Manajemen Vol 21, No 2 (2023)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.02

Abstract

In the world of business competition, entrepreneurs are demanded to be able to respond and act quickly to face increasingly fierce business competition within the scope of one location. Entrepreneurs are expected to be able to compete healthily and competitively to create the most exciting innovations to maintain their loyalty. Each entrepreneur will make every effort to influence the buyer's decision by consumers so that they are interested in the products they market. This explanatory research uses primary data collected from respondents to be processed through SPSS, data and statistical application. In this study, the objects are the relationship between price, product design, location, store atmosphere, and consumer decisions. The subject of this research is a Culinary Cafe located in Malang City. The sampling technique used is purposive sampling, and the sample obtained is 100 respondents. The data analysis used is descriptive statistics, and multiple regression is used to test the hypothesis in this study. The results show that the variables of price, product design, and location significantly affect purchase decisions, while store atmosphere has no significant effect on purchase decisions. And from the simultaneous test results, the four independent variables together affect purchase decisions at Culinary Cafes in Malang City. Companies can use the implications of this research to make decisions to attract consumers to make purchases.
Innovation Capability of Learning Orientation Mediators on the Performance of Tourism Industry MSMEs R Tri Priyono Budi Santoso; Sylvia Fettry; Adya Hermawati; Syamsul Bahri; Endang Fatmawati; Shujahat Ali
Jurnal Aplikasi Manajemen Vol 22, No 1 (2024)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.08

Abstract

The aim of this research is to prove the influence of learning orientation on the innovation ability and performance of MSMEs. Innovation ability mediates the influence of learning orientation on the performance of tourism MSMEs in Greater Malang. A quantitative approach was used with 100 tourism MSME owners in Malang Raya, East Java, Indonesia. Using Structural Equation Modeling (SEM) analysis, it shows that learning orientation has an influence on innovation ability and MSME performance and innovation ability has an influence on MSME performance and innovation ability is able to mediate the relationship between learning orientation and the performance of tourism MSMEs in Malang Raya. Based on the research findings, suggestions are put forward that tourism MSME actors in Greater Malang must adapt to environmental changes so that future researchers can study the business environment and market orientation to improve the performance of tourism MSMEs in Greater Malang.
THE WORK SPIRIT OF MEDIATOR EMPLOYEES: THE INFLUENCE OF COMPENSATION AND WORK ENVIRONMENT ON THE PERFORMANCE OF EMPLOYEES AT NUSANTARA LOGISTICS HIGHER EDUCATION Adya Hermawati; Ratih Rosita; Endang Fatmawati; Herni Widiyah Nasrul; Teguh Setiawan Wibowo; Shujahat Ali
Jurnal Aplikasi Manajemen Vol 21, No 4 (2023)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.06

Abstract

The aim of this study is to examine the influence of compensation and work environment on employee performance through employee work spirit. The sampling technique used in this research is purposive sampling, with 46 respondents from the Head of Department (Kabag) along with the Head of Subdivision (Kasubbag) and their staff, based on the employees' minimum educational level of grade II. This research was conducted at Nusantara Logistics Higher Education located at Jl. Sari Asih No.54, Sarijadi, Sukasari District, Kudus City, Central Java. The analytical tool used is path analysis. The results of this study indicate that compensation and work environment contribute to the improvement of employee work spirit and performance, and work spirit contributes to the improvement of employee performance. Work spirit is able to mediate the influence of compensation and work environment on the improvement of employee performance. Based on the research findings, it is recommended for the leaders of Nusantara Logistics Higher Education to provide fair compensation to employees, and employees should maintain a comfortable and conducive work environment to stimulate work spirit and impact on performance improvement.
Co-Authors Abdul Wahab Syakhrani Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Adi Mursalin Adya Hermawati Agnes Gau Densia Bulu Agus Leonard Togatorop Agus Riyanto Ahmad Muhajir Amri Amri Andi Asy'hary J. Arsyad Ani Heryani Ani Nuraini Antoni Antoni Antono Damayanto Arif Bintoro Johan Arif Budi Sulistyo Arwin Tannuary Arwin Tannuary B.M.A.S. Anaconda Bangkara Bachtiar Sembiring Bintang R. Simbolon Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Cece Suryana Chia Han Tsai Citra Arta, Deddy Novie Claudya Benesa Siagian Dasmadi Dhian Agustin Widyaningrum Dimas Sasongko Dwi Fitria Anggraini Elvira M. Usulu Emy Yunita Rahma Pratiwi Enrile Victorio Ermaini Ermaini Erni Murniarti Faisal Kemal Fakhry Amin Febritesna Nuraini Fitrani Amin Geofakta Razali Gogor Christmass Setyawan Guntur Arie Wibowo Hanifa Aisha Hariyanto Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Sjahruddin Herman Sjahruddin Herni Widiyah Nasrul I Nyoman Tri Sutaguna I Wayan Ruspendi Junaedi Ika Suhartanti Darmo Iman Ahmad Gymnastiar Irwan Fathurrochman Isry Laila Syathroh Jana Siti Nor Khasanah Jasmaniah Jasmaniah Jihan Jihan Jihan Jihan Joko Ariawan Joko Sabtohadi Kholis Ernawati La Ode Almana Lilik Sulistyo Lindawati Kartika Luluk Firdausiyah M Tirtana Siregar, M Tirtana M. Ramli M. Syukri Azwar Lubis Magdalena Ngongo Marjan Miharja Marto Silalahi Maruf, Irma Rachmawati Mashudi Mashudi Mas’ud Muhammadiyah Mathew Alfredo Joseph Kaunang Mawardi Mawardi Misna Wulandari Mohammad Abdul Mukhyi Muas Muchtar Muh. Safar Muhammad Alda Wijayanto Muhammad Hermansyah Mutia Pamikatsih Najihatul Faridy Nanda Saputra Nanda Saputra Nawassyarif Nazaruddin Malik Nguyen Van Thao Nico Djundharto Djajasinga P Purwanto Petrus Jacob Pattiasina R Tri Priyono Budi Santoso R. Ayu Erni Jusnita Rahma Dini Warastuti Rahmat Purbandono H Rahmat, Stephanus Turibius Rainier Hendrik Sitaniapessy Ratih Kusumastuti Ratih Rosita Reni Sara Indrawati Revi Sesario Reza Yuridian Purwoko Ridwin Purba Ridwin Purba Ridwin Purba Rohanna Sinambela Rona Romadhianti Rosmaniar Sembiring Rusiadi, Rusiadi Ryan Aldiansyah Akbar Sahrul Ari Irawan Samuel Mamonto Sardjana Orba Manullang Sasabone, Carolina Selvi Marcellia Shaumiwaty Shinta Grace Adinda Sirait Shujahat Ali Sitti Nur Alam Slamet Riyadi Sri Wulan Windu Ratih Sudirman Sudirman Sutarno . Syahril Hasan Syam'un Syam'un Syamsu Rijal Syamsuddin Syamsuddin Syamsuddin Syamsuddin Syamsul Bahri Sylvia Fettry Tamaulina Br Sembiring Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tekat Sukomardojo Ti Aisyah Totok Hendarto Tukiyo Tukiyo Ulfa Maulani Uli Wildan Nuryanto Widodo Ismanto Wilson Marpaung Winanjar Rahayu Wirawan, Vani Wisman Wisman Yanti Mulia Roza Yoesoep Edhie Rachmad Yuli Purbaningsih Yulian Arpianto Yusniati N. Sabata Zaenal Aripin Zulvia Trinova  Abd. Karman