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Journal : JURNAL ILMIAH PETERNAKAN TERPADU

Broiler Chicken Livestock Business Development Strategy in South Lampung Regency Evi Valentina Maryanti; Dwi Haryono; Teguh Endaryanto
JURNAL ILMIAH PETERNAKAN TERPADU Vol 11, No 3 (2023)
Publisher : DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jipt.v11i3.p159-175

Abstract

This study aims to to analyze the internal environment, analyze the external environment and, develop strategies for developing broiler chicken enlargement businesses. The data used is primary data for 2022 with a quantitative descriptive type of research. The method used the SWOT and QSPM analysis.  This reaserch used primary and secondary datas.  Primary data was used to answer questionnaire strategi development obtained by interview technique questionnaire. The results of the analysis show that the strategy for developing a broiler rearing livestock business is the utilization of a business location with a internally has the main strength in the form of the type of cage used and the main weakness in the form of the use of modern technology that has not been maximized. Externally, the main opportunity is in the form of established partnerships and the main threat is in the form of fluctuations in feed prices. Priority strategies that can be used for the development of Seandan Farm broiler rearing farms are:Utilization of business locations with a modern cage system to meet the high market demand for broiler chickens, utilization of raw material supplies from a partnership pattern that is established to meet the high consumption of broiler chickens, increasing the knowledge and skills of breeders through the use of modern technology in the business of raising broiler chickens, strengthening farmer capital through collaboration with other parties to maintain the quality of DOC, and improve the management of broiler housing systems by implementing standard operating procedure in order to tackle the spread of disease outbreaks in broiler chickens.
Co-Authors Achdiansyah Soelaiman Adia Nugraha Adia Nugraha Adia Nugraha Adia Nugraha Agus Haryanto Agus Hudoyo Ahmad Hafidz Afif Furqoni Alfu Mifta Khusufa Alifia Marsa Aisy Amni Apriyani Anggun Rusyantia Ani Suryani Anindya Putri Nismara Aqie Revita Cahyani Asila Jelita Maharani Astuti, Fitria Kusuma Atika Khoirunnisa Aurora, Ferentia Ayla Vilin Windyata Ayu Indah Gusti J Ayu Triana Canita, Putri Lepia Dimas, Dimas Divya Anggrainingsih Dwi Cahyani Eka Kasymir Eka Kasymir Eka Kasymir Eka Kasymir Ellenia Agustia D S Erinda Pradini Erlina Rufaidah Erlina Rufaidah Evi Valentina Maryanti Fadilah Nur Safitri Fembriarti Erry Prasmatiwi Fibriand Andika Fikri Syahputra Fina Zahrotul Atiyah Fina Handayani, Etik Puji Hanung Adi Nugroho Hermanto Siregar Herwin -, Herwin Indah Aprilia Dirgantari Julica Samara Ktut Muniarti Ktut Murniati Ktut Murniati Lestari, Dyah Aring Hepiana Lidya Sari Mas Indah, Lidya Sari Mas Lina Marlina lina marlina, lina Lismanda, Hendra M. Ryan Afif Marifza Syarif MANGARA TAMBUNAN Maria Marina Herawati Marlica Tri Asmi Maya Dwi Lestari Maya Riantini, Maya Muhammad Irfan Affandi Muhammad Zaini Mukti, Octa Primanda Murdapa, Fauzan Nabilah Rohma Balqis Ni Made Intan Qori Widhiani Nirmala Devi Pratiwi, Othi R Hanung Ismono Rabiatul Adawiyah Ragil Crysanti Wiryaningsih Rakhmiati Rakhmiati Rian Pradikta, Rian Rika Agustina Rika Agustina, Rika Rika Silvia Anggraini Rina Oktaviani Rizki Tri Lestari Rommy Qurniati Rosi Jayanti Safira Puspa Nusa Sari Nurhidayati Situmorang, Suryati Sugeng Triyono Sumaryo Gitosaputro Suriaty Situmorang Sutarni, . Synthia Ayu Disha Teguh Endaryanto Tifany Oktaviana Tika Ariska Torkis Nasution Tubagus Hasanuddin Viona Pramayang Vitratin Vitratin Wan Abbas Zakaria Woeniar Michelle Keny Yaktiworo Indriani Yoyon Efendi Yudiansyah Yudiansyah Yuliana Saleh Yuliana Saleh yuliana saleh yuliana saleh Zainal Abidin Zulkarnain Zulkarnain Zulkarnain Zulkarnain ZULKARNAIN ZULKARNAIN zulkarnain zulkarnain