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All Journal Jurnal Informatika dCartesian: Jurnal Matematika dan Aplikasi Jurnal Masyarakat Informatika JURNAL SISTEM INFORMASI BISNIS Prosiding KOMMIT Jurnal Sistem Komputer Proceedings of KNASTIK Semantik Jurnal Simetris Jurnal Buana Informatika Elkom: Jurnal Elektronika dan Komputer Perfecting a Video Game with Game Metrics Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JREC (Journal of Electrical and Electronics) JURNAL SISTEM INFORMASI Jurnal Ilmiah Kursor Telematika : Jurnal Informatika dan Teknologi Informasi Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Transformatika Jurnas Nasional Teknologi dan Sistem Informasi Khazanah Informatika: Jurnal Ilmu Komputer dan Informatika Register: Jurnal Ilmiah Teknologi Sistem Informasi Jurnal Manajemen Kesehatan Indonesia Sistemasi: Jurnal Sistem Informasi Kelola: Jurnal Manajemen Pendidikan Sinkron : Jurnal dan Penelitian Teknik Informatika AdBispreneur Computatio : Journal of Computer Science and Information Systems Jurnal Mercumatika : Jurnal Penelitian Matematika dan Pendidikan Matematika INTEGER: Journal of Information Technology Jurnal Penelitian Pendidikan IPA (JPPIPA) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Manajemen Informasi dan Administrasi Kesehatan Jurnal ULTIMA InfoSys Media Mahardhika J-SAKTI (Jurnal Sains Komputer dan Informatika) JUMANJI (Jurnal Masyarakat Informatika Unjani) Jurnal Informatika Kritis Infotronik : Jurnal Teknologi Informasi dan Elektronika jurnal teknik informatika dan sistem informasi Journal of Information Systems and Informatics Informatika Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Mnemonic JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Frontiers Aiti: Jurnal Teknologi Informasi Journal of Information Technology Ampera JINAV: Journal of Information and Visualization JOINTER : Journal of Informatics Engineering Walisongo Journal of Information Technology Journal of Information Technology (JIfoTech) Community Medicine and Education Journal J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Nasional Teknik Elektro dan Teknologi Informasi Lensa: Jurnal Kependidikan Fisika Nusantara of Engineering (NOE) INFORMATION SYSTEM FOR EDUCATORS AND PROFESSIONALS : Journal of Information System Jurnal Manajemen Sistem Informasi Kelola: Jurnal Manajemen Pendidikan
Eko Sediyono
Universitas Kristen Satya Wacana
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : AdBispreneur

 1 
ANALISIS BISNIS CENDERAMATA DAN JASA PERJALANAN WISATA MENGGUNAKAN BUSINESS MODEL CANVAS (BMC) DAN METODE PIECES Yerik Afrianto Singgalen; Eko Sediyono; Irwan Sembiring
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 6, No 2 (2021): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v6i2.33663

Abstract

The use of information technology in the marketing of souvenirs and travel services based on the e-commerce concept can reach a wider market share via the internet. In the context of Micro, Small, and Medium Enterprises, the dynamics of entrepreneurship are holistic, so they need to be studied contextually. This article aims to analyze the business processes of Souvenirs and Travel Services that are carried out conventionally using the Business Model Canvas to determine the strengths, weaknesses, threats, and opportunities. Then analyze the aspects of Performance, Information, Economic, Control, Efficiency, and Services in Souvenirs and Travel Services businesses. This research uses descriptive qualitative methods. The data collection techniques used were in-depth interviews, observation, and document study. Meanwhile, data processing uses triangulation techniques. This study indicates that the adoption of information technology can support the operations of MSMEs in reducing marketing costs and providing convenience in terms of transactions and communication via digital platforms. Adopt the e-Commerce concept through the WordPress application, especially using the WooCommerce plugin and 3CX Live Chat on the website has made the transaction process and communication easier between sellers and consumers. The convergence between traditional and digital businesses can improve the performance of MSMEs.Pemanfaatan teknologi informasi dalam pemasaran bisnis cenderamata dan jasa perjalanan wisata berdasarkan konsep e-commerce dapat menjangkau pangsa pasar yang lebih luas melalui internet. Dalam konteks Usaha Mikro Kecil Menengah (UMKM), dinamika berwirausaha bersifat holistik sehingga perlu dikaji secara konstekstual. Artikel ini bertujuan menganalisis proses bisnis cenderamata dan jasa perjalanan wisata yang dilakukan secara konvensional menggunakan Business Model Canvas (BMC) untuk mengetahui kelebihan, kelemahan, ancaman dan peluang. Kemudian mengidentifikasi dan menganalisis aspek Performance, Information, Economic, Control, Efficiency, and Services (PIECES) pada usaha cenderamata dan jasa perjalanan wisata yang telah mengadopsi konsep e-commerce. Penelitian ini menggunakan metode kualitatif deskriptif. Hasil penelitian ini menunjukkan bahwa adopsi teknologi informasi dapat mendukung operasional UMKM dalam mereduksi biaya pemasaran serta memberikan kemudahan dalam hal transaksi maupun komunikasi melalui platform digital. Adopsi konsep e-commerce melalui aplikasi WordPress, khususnya penggunaan plugin WooCommerce dan 3CX Live Chat dalam website CV. Xindotour  telah memudahkan proses transaksi dan komunikasi antara penjual dan konsumen. 
Co-Authors Ade Iriani Adenia Kusuma Dayanthi Adhe Ronny Julians Adi Setiawan Adi Setiawan Adian Fatchurrohim Adila Safitri Agus Priyadi Agus Subhan Akbar, Agus Subhan Agustinus Raharjo Ahmad Nuzulia Rahman Aldian Umbu Tamu Ama Anak Agung Gede Sugianthara Anastasia Kezia Beatrix Mayestika Andi Kristanto Andry Ananda Putra Tanggu Mara Andry Tanggu Mara Angela Atik Setiyanti Anna Simatauw Anthony Anthony Anwar S Ardjo Anwar S. Ardjo Arief Andriono Ariel Kristianto Aris Puji Widodo Aris Puji Widodo Aris Puji Widodo Aris Puji Widodo Aris Puji Widodo Aris Puji Widodo Aris Puji Widodo Arnoldus Janssen Dahur Atik Mawarni Aulia Oktaviana Avin Wimar Budyastomo Awan Pijar Andika Awanda Ardaneswari Batawi, Rymond N. Bayu Surarso Brian Laurensz Brilliananta Radix Dewana Cahya Tri Purnami Candra Gudiato Catur Edi Widodo Catur Edi Widodo Chrisanty Mariana Rorimpandey Christanto, Henoch Juli Christian Cahyaningtyas Christian Lilik HS Nivak Damayanti, Elok Daniel HF Manongga Daniel Riano Kaparang Danny Sebastian David Setia Darmawan Defitroh Chen Sami'un Dharmaputra Palekahelu Dian Puspitadewi Kristyaningtyas Dinda Ayu Aprilia Dio Febrilian Tanjung Doni Wiryadinata Dwi Adityas Rarasati Dwi Mustika Kusumawardani, Dwi Mustika Dwi Setiawan Eben Panja Edna Maria Edna Maria, Edna Eko Nur Hermansyah Esti Zakia Darojat Farid Farid Agushybana Febri Ramanda Feibe Lawalata Ferdian Aditya Pratama Ferdian Aditya Pratama Fian Yulio Santoso Fian Yulio Santoso Fikri Faidul Jihad Fikri Faidul Jihad Firdaus Dwi Prasetyo Florentina Tatrin Kurniati Gatot Sasongko Gilang Muhamad Noer Gracia Theofani Gregorius Anung Hanindito Haidar Shiddiqramzy Haikal Faqih Haikal Haikal Haikal Nur Rachmanrachim Achaqie Hanif Prasetyo bhakti Adi Nugroho Hanung Adi Nugroho Hany Makaruku, Yulian haryo kusumo Hendry Hendry Hendry Hendry Hendry Hendry Hertanto Mulianto Hindriyanto Dwi Purnomo Ilham Akbar Sodik Illyin Almeito Imaniar Sevtiyani Irwan Sembiring Iwan Setyawan Januar Agung Wicaksono Jemaictry Tamaela Julce Adiana Sidette, Julce Adiana Jutono Gondohanindijo Juwita Artanti Kusumaningtyas Kartika Imam Santoso Kevin Mikhail Tulenan Kiswanto Kiswanto Kristoko Dwi Hartomo Kuncoro, Wreda Agung Laksamana Rajendra Haidar Latupeirissa, Ariyanto Lawang, Robert M.Z. Leo Candra Gunawan Wicaksono Leonardo Refialy, Leonardo Lili Rusdiana, Lili M., Maria Magdalena Maipauw, Musa Marsel Maria Magdalena Martini Martini Martza Merry Swastikasari MARWATA, MARWATA Matheus Supriyanto Rumetna Melissa Modok Merrryana Lestari Michael Elyas Ernawan Moh. Hasyimi Muh Fitra Nur Asri Muhammad Ikhsan Muhammad Nur Hendra Alvianto Muhammad Sholikin N.A. Miftahul Huda Nabiel Putra Adam Ni’mah Akbar Habibie Nofiyati Nofiyati, Nofiyati Novita Dewi Susanti Nurjazuli Nurjazuli Nurjazuli Nuzhah Al Waaidhoh Oky Dwi Nurhayati Onesimus Joumaran Usior P Purwanto P, Sri Yulianto Joko Ponco Yuniarto Pranoto, Antonius Oko priyadi priyadi Pusaka, Semerdanta Putri Gloria Rahmatika, Yuni Renee Yosua Hetharie Reni Murnita Retno Setya Anggraeni Richi Eka Yanti Rohmad Abidin Romadhon, Zainur Romauli Basaria Romy Aziz Risaldi Roy Rudolf Huizen Ryo Pambudi Satriyo Satriyo Sekarlangit Sekarlangit Septovan Dwi Suputra Saian Slamet Widodo Solly Aryza Soni Adiyono Sri Achadi Nugraheni Sri Yulianto Sri Yulianto Joko Prasetyo Sri Yulianto Joko Prasetyo Stephen Aprius Sutresno, Stephen Aprius Suci Larasati Suhartono Suhartono Suharyadi Talakua, Prisilia Tamaela, Jemaictry Teguh Wahyono Theo Pradikta Tirsa Ninia Lina Trisna Wonda Tulenan, Kevin Mikhail Viera Juniver Thenu Vina Chovan Epifania Yakobus Kevin Dean Prasetyo Yayi Suryo Prabandari Yerik Afrianto Singgalen Yessica Nataliani Yonathan Saputra Yuliarman Saragih Zati Hulwani