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All Journal Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Jurnal Perpustakaan Pertanian JAM : Jurnal Aplikasi Manajemen JUPITER IQRA': Jurnal Perpustakaan dan Informasi JURNAL IQRA´ AL-ISHLAH: Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Resona : Jurnal Ilmiah Pengabdian Masyarakat Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Nazhruna: Jurnal Pendidikan Islam Journal of Education Technology Pustabiblia: Journal of Library and Information Science JURIKOM (Jurnal Riset Komputer) Journal on Education Nusantara Journal of Information and Library Studies (N-JILS) Jurnal Profetik VISI PUSTAKA: Buletin Jaringan Informasi Antar Perpustakaan Jurnal Pustaka Ilmiah Jurnal Inovasi Ekonomi Enrichment : Journal of Management Science Midwifery Community Development Journal: Jurnal Pengabdian Masyarakat Edunesia : jurnal Ilmiah Pendidikan Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Jurnal Scientia LEGAL BRIEF Unilib: Jurnal Perpustakaan Tik Ilmeu : Jurnal Ilmu Perpustakaan dan Informasi Komitmen : Jurnal Ilmiah Manajemen Daluang: Journal of Library and Information Science Anglophile Journal JPUA: Jurnal Perpustakaan Universitas Airlangga: Media Informasi dan Komunikasi Kepustakawanan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Science and Society (IJSOC) Media Pustakawan Journal of Innovation Research and Knowledge Libraria: Ilmu Perpustakaan dan Informasi Pustakaloka: Jurnal Kajian Informasi dan Perpustakaan INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Al-Ma'arif: Ilmu Perpustakaan dan Informasi Islam Jurnal Pendidikan Islam Pustabiblia: Journal of Library and Information Science Maktabatuna: Jurnal Kajian Kepustakawanan ENDLESS : International Journal of Future Studies Branding: Jurnal Manajemen & Bisnis
Endang Fatmawati
Faculty Of Economics And Business, Universitas Diponegoro, Semarang, Indonesia
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Journal : Jurnal Inovasi Ekonomi

 1 
Optimizing purchasing decisions through marketing strategies: Case studies in housing property Abimanyu Tuwuh Sembhodo; Adya Hermawati; Abd Karman; Jana Siti Nor Khasanah; Endang Fatmawati
Jurnal Inovasi Ekonomi Vol. 7 No. 01 (2022): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v7i01.21071

Abstract

This study aims to investigate the influence of digital marketing on purchasing decisions. The research sample in this study is prospective buyers of Griya Citra Perdana Malang Housing. In answering the aim of this study, we used 40 respondents and constructed a simple model based on path analysis. The model built shows that personal selling has no significant effect on purchasing decisions; digital marketing significantly affects purchasing decisions; service quality has a significant impact on purchasing decisions. Furthermore, the simultaneous test shows that the three independent variables significantly influence purchasing decisions.
Purchasing decision optimization strategy by service quality innovation through purchase intention Abimanyu Tuwuh Sembhodo; Adya Hermawati; Endang Fatmawati; I Wayan Ruspendi Junaedi
Jurnal Inovasi Ekonomi Vol. 7 No. 01 (2022): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v7i01.19975

Abstract

This study aims to understand the behavior of housing buyers. The data collected in this study use a survey method, using the purposive sampling technique to generate 40 respondents. Structural equation modeling (SEM) showed that service quality innovation did not improve purchasing decisions but purchasing intention mediating service innovation and purchasing decision.
Co-Authors Abdul Wahab Syakhrani Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Adi Mursalin Adya Hermawati Agnes Gau Densia Bulu Agus Leonard Togatorop Agus Riyanto Ahmad Muhajir Amri Amri Andi Asy'hary J. Arsyad Ani Heryani Ani Nuraini Antoni Antoni Antono Damayanto Arif Bintoro Johan Arif Budi Sulistyo Arwin Tannuary Arwin Tannuary B.M.A.S. Anaconda Bangkara Bachtiar Sembiring Bintang R. Simbolon Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Cece Suryana Chia Han Tsai Citra Arta, Deddy Novie Claudya Benesa Siagian Dasmadi Dhian Agustin Widyaningrum Dimas Sasongko Dwi Fitria Anggraini Elvira M. Usulu Emy Yunita Rahma Pratiwi Enrile Victorio Ermaini Ermaini Erni Murniarti Faisal Kemal Fakhry Amin Febritesna Nuraini Fitrani Amin Geofakta Razali Gogor Christmass Setyawan Guntur Arie Wibowo Hanifa Aisha Hariyanto Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Sjahruddin Herman Sjahruddin Herni Widiyah Nasrul I Nyoman Tri Sutaguna I Wayan Ruspendi Junaedi Ika Suhartanti Darmo Iman Ahmad Gymnastiar Irwan Fathurrochman Isry Laila Syathroh Jana Siti Nor Khasanah Jasmaniah Jasmaniah Jihan Jihan Jihan Jihan Joko Ariawan Joko Sabtohadi Kholis Ernawati La Ode Almana Lilik Sulistyo Lindawati Kartika Luluk Firdausiyah M Tirtana Siregar, M Tirtana M. Ramli M. Syukri Azwar Lubis Magdalena Ngongo Marjan Miharja Marto Silalahi Maruf, Irma Rachmawati Mashudi Mashudi Mas’ud Muhammadiyah Mathew Alfredo Joseph Kaunang Mawardi Mawardi Misna Wulandari Mohammad Abdul Mukhyi Muas Muchtar Muh. Safar Muhammad Alda Wijayanto Muhammad Hermansyah Mutia Pamikatsih Najihatul Faridy Nanda Saputra Nanda Saputra Nawassyarif Nazaruddin Malik Nguyen Van Thao Nico Djundharto Djajasinga P Purwanto Petrus Jacob Pattiasina R Tri Priyono Budi Santoso R. Ayu Erni Jusnita Rahma Dini Warastuti Rahmat Purbandono H Rahmat, Stephanus Turibius Rainier Hendrik Sitaniapessy Ratih Kusumastuti Ratih Rosita Reni Sara Indrawati Revi Sesario Reza Yuridian Purwoko Ridwin Purba Ridwin Purba Ridwin Purba Rohanna Sinambela Rona Romadhianti Rosmaniar Sembiring Rusiadi, Rusiadi Ryan Aldiansyah Akbar Sahrul Ari Irawan Samuel Mamonto Sardjana Orba Manullang Sasabone, Carolina Selvi Marcellia Shaumiwaty Shinta Grace Adinda Sirait Shujahat Ali Sitti Nur Alam Slamet Riyadi Sri Wulan Windu Ratih Sudirman Sudirman Sutarno . Syahril Hasan Syam'un Syam'un Syamsu Rijal Syamsuddin Syamsuddin Syamsuddin Syamsuddin Syamsul Bahri Sylvia Fettry Tamaulina Br Sembiring Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tekat Sukomardojo Ti Aisyah Totok Hendarto Tukiyo Tukiyo Ulfa Maulani Uli Wildan Nuryanto Widodo Ismanto Wilson Marpaung Winanjar Rahayu Wirawan, Vani Wisman Wisman Yanti Mulia Roza Yoesoep Edhie Rachmad Yuli Purbaningsih Yulian Arpianto Yusniati N. Sabata Zaenal Aripin Zulvia Trinova  Abd. Karman