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All Journal Journal on Education Jurnal Informasi dan Teknologi JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Scientia Economics and Digital Business Review Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi Jurnal Ilmiah Manajemen dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Sistim Informasi dan Teknologi Literacy : International Scientific Journals of Social, Education, Humanities Journal of Management and Social Sciences International Journal of Economics and Management Research Transformasi: Journal of Economics and Business Management Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Ekonomi Manajemen dan Bisnis Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Accounting and Finance Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Eastasouth Journal of Impactive Community Services Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan West Science Business and Management Jurnal Bisnis dan Manajemen West Science International Journal of Management Research and Economics Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat West Science Social and Humanities Studies E-CLUE Journal of English Culture, Language, Literature and Education
Arief Yanto Rukmana
Sekolah Tinggi Ilmu Ekonomi Stan IM
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Jurnal Scientia

 1 
THE EFFECT OF BRAND AWARENESS AND ELECTRONIC SERVICE QUALITY ON LOYALTY OF E-COMMERCE CUSTOMERS Frans Sudirjo; Arief Yanto Rukmana; Syarifuddin Syarifuddin; Sudadi Pranata; Munir Tubagus
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1829

Abstract

The purpose of this study is to ascertain how client loyalty in the marketplace is impacted by brand awareness and the caliber of electronic services. Research of this kind is referred to as quantitative research. The sample for this study included up to 100 respondents who were students who had utilized e-commerce at least twice. Both incidental sampling and nonprobability sampling were used in the sampling strategy. Results of questionnaires that were delivered to respondents online through Google Form were used as the major source of data for this study. While this is happening, secondary data takes the shape of linked documentation. Then, multiple linear regression analysis, the classical assumption test, and instrument test analysis were used to analyze the data that had been obtained. The findings of this study suggest that customer loyalty is positively and significantly influenced by brand awareness and the quality of electronic services. This is demonstrated by the t test results, which have significance levels of 0.000 0.05 for the brand awareness variable and less than 0.05 for the electronic service quality variable.
Co-Authors Abdul Aziz Assayuti Abdul Chalim ADE RISNA SARI Adi Nugroho Susanto Putro Agung Zulfikri Akhmad Al Aidhi Al Halik Almansyah Rundu Wonua Andriya Risdwiyanto Anizira Anizira Ari Apriani Arnes Yuli Vandika Aslichah Asri Ady Bakri Ayu Ngurah Quintina Asthiti Betti Widianingsih Betty Rahayu Betty Rahayu Budi Harto Budi Harto Chevy Herli Sumerli Darmawati Manda Dedy Setyo Oetomo Dendy K Pramudito Dhety Chusumastuti Djoko Widagdo EFENDI Egidius Fkun Eko Sudarmanto Eliyanti Agus Mokodompit Ema Yudiani Endang Supriatna Erlina Pakki Erna Erna Etika Purnamasari Etty Sri Hertini Fachrurazi Fadloli Fadloli Fithriah Napu Frans Sudirjo Frans Sudirjo Geofakta Razali Harnani, Nining Harun Samsuddin Hasibuan, Faisal Umardani Hendra Gunawan Henny Dwijayani Heny Herawati Heriyana Heriyana Hilarius Wandan I Nyoman Tri Sutaguna Ilham Ilham Indah Wahyuni Indri Yani Irwan Sugiarto Jasman Jasmin Jasmin Jepri Utomo Kaharuddin Kaharuddin Kraugusteeliana Kraugusteeliana Loso Judijanto M Rafid M. Ade Kurnia Harahap M. Wahab Khasbulloh Maria Ermilinda Dua Lering Maria Lusiana Yulianti Mashudi Hariyanto Mislan Sihite, Mislan Moch Arif Hernawan Mochamad Suryadharma Moh Gifari Sono Muhammad A'ffar Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Lukman Hakim Muhammad Yusuf MUHAMMAD YUSUF AR Muji Rahayu Munir Tubagus Mutiara Shifa Nasruji, Nasruji Nasution, Annio Indah Lestari Nasution, Rizki Alfadillah Nia Dharma Pertiwi Norvadewi Nur Syariatin Nur Widiastuti Oom Komalasari PA. Andiena Nindya Putri Pitono Pranata, Sudadi Puji Hastuti Puspita Puji Rahayu Rasty Yulia Ricky Suzano Ridma Meltareza Rika Lidyah Riko Mersandro Permana Rina Destiana Rina Sovianti Rodiyal Ihsan Romi Mesra Rovanita Rama Rusydi Fauzan Said Hamzali Septianti Permatasari Palembang Sidrotun Naim Siska Yulia Defitri Siti Chadijah Slamet Maryoso Sofia Maulida Soni Suharmono Sri Gustini Sulistyowati, Nur Wahyuning Susi Arijanti Syahrial Rachim Lubis Syamsu Rijal Syarifuddin Syarifuddin Tirta Mulyadi Victor Prasetya, Hartoyo Wahyudi Sofyan Warkianto Widjaja Yuli Rohmiyati Zamratul Aini Zarkasi, Zarkasi Zulkifli Zulkifli