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All Journal Journal on Education Jurnal Informasi dan Teknologi JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Scientia Economics and Digital Business Review Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi Jurnal Ilmiah Manajemen dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Sistim Informasi dan Teknologi Literacy : International Scientific Journals of Social, Education, Humanities Journal of Management and Social Sciences International Journal of Economics and Management Research Transformasi: Journal of Economics and Business Management Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Ekonomi Manajemen dan Bisnis Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Accounting and Finance Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Eastasouth Journal of Impactive Community Services Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan West Science Business and Management Jurnal Bisnis dan Manajemen West Science International Journal of Management Research and Economics Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat West Science Social and Humanities Studies E-CLUE Journal of English Culture, Language, Literature and Education
Arief Yanto Rukmana
Sekolah Tinggi Ilmu Ekonomi Stan IM
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan

 1 
Antam Marketing Mix Strategy Group Frans Sudirjo; I Nyoman Tri Sutaguna; Kaharuddin Kaharuddin; Arief Yanto Rukmana; Betty Rahayu
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 4 (2023): Oktober : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i4.1259

Abstract

As a result, the goal of this article is to examine the marketing mix used by Antam's Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and challenges faced by the marketing mix within the Antam Group Pajajaran Branch, and to develop marketing strategy recommendations to address both internal and external challenges encountered during the process of marketing gold savings products at the Antam Group Pajajaran Branch. Data for this study was acquired through interviews, observations, and recording using a qualitative descriptive methodology. The Antam Pajajaran Group Branch Managers, the Antam Pajajaran Branch Group Marketing Department, and the Gold Savings Products Pajajaran Bandung Branch's clients served as the study's informants. This study used the marketing mix theory as a guide. The study's conclusions include the marketing tactics used by Antam Group's Pajajaran Branch, which apply segmentation, targeting, and positioning principles, as well as the marketing mix, which includes product, price, place, promotion, people, processes, and facilities.
Co-Authors Abdul Aziz Assayuti Abdul Chalim ADE RISNA SARI Adi Nugroho Susanto Putro Agung Zulfikri Akhmad Al Aidhi Al Halik Almansyah Rundu Wonua Andriya Risdwiyanto Anizira Anizira Ari Apriani Arnes Yuli Vandika Aslichah Asri Ady Bakri Ayu Ngurah Quintina Asthiti Betti Widianingsih Betty Rahayu Betty Rahayu Budi Harto Budi Harto Chevy Herli Sumerli Darmawati Manda Dedy Setyo Oetomo Dendy K Pramudito Dhety Chusumastuti Djoko Widagdo EFENDI Egidius Fkun Eko Sudarmanto Eliyanti Agus Mokodompit Ema Yudiani Endang Supriatna Erlina Pakki Erna Erna Etika Purnamasari Etty Sri Hertini Fachrurazi Fadloli Fadloli Fithriah Napu Frans Sudirjo Frans Sudirjo Geofakta Razali Harnani, Nining Harun Samsuddin Hasibuan, Faisal Umardani Hendra Gunawan Henny Dwijayani Heny Herawati Heriyana Heriyana Hilarius Wandan I Nyoman Tri Sutaguna Ilham Ilham Indah Wahyuni Indri Yani Irwan Sugiarto Jasman Jasmin Jasmin Jepri Utomo Kaharuddin Kaharuddin Kraugusteeliana Kraugusteeliana Loso Judijanto M Rafid M. Ade Kurnia Harahap M. Wahab Khasbulloh Maria Ermilinda Dua Lering Maria Lusiana Yulianti Mashudi Hariyanto Mislan Sihite, Mislan Moch Arif Hernawan Mochamad Suryadharma Moh Gifari Sono Muhammad A'ffar Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Lukman Hakim Muhammad Yusuf MUHAMMAD YUSUF AR Muji Rahayu Munir Tubagus Mutiara Shifa Nasruji, Nasruji Nasution, Annio Indah Lestari Nasution, Rizki Alfadillah Nia Dharma Pertiwi Norvadewi Nur Syariatin Nur Widiastuti Oom Komalasari PA. Andiena Nindya Putri Pitono Pranata, Sudadi Puji Hastuti Puspita Puji Rahayu Rasty Yulia Ricky Suzano Ridma Meltareza Rika Lidyah Riko Mersandro Permana Rina Destiana Rina Sovianti Rodiyal Ihsan Romi Mesra Rovanita Rama Rusydi Fauzan Said Hamzali Septianti Permatasari Palembang Sidrotun Naim Siska Yulia Defitri Siti Chadijah Slamet Maryoso Sofia Maulida Soni Suharmono Sri Gustini Sulistyowati, Nur Wahyuning Susi Arijanti Syahrial Rachim Lubis Syamsu Rijal Syarifuddin Syarifuddin Tirta Mulyadi Victor Prasetya, Hartoyo Wahyudi Sofyan Warkianto Widjaja Yuli Rohmiyati Zamratul Aini Zarkasi, Zarkasi Zulkifli Zulkifli