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Yield Management Strategy in Increasing Room Occupancy in The New Normal Era Ni Luh Gde Vania Pradina; Ida Ayu Elistyawati; Ni Nyoman Sri Astuti; I Gede Mudana
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.234

Abstract

Purpose: The purpose of this study is to find out what are strategies in increasing the occupancy rate of the new normal era at The Westin Resort & Spa Ubud, Bali and to determine the yield management strategy in increasing occupancy rates in the new normal era at The Westin Resort & Spa Ubud, Bali. Research methods: The types of data used are qualitative and quantitative data. Data collection methods used in this study were observation, interviews, questionnaires, and literature study. The data analysis technique used is descriptive qualitative and quantitative methods. This study uses a marketing mix approach with a SWOT analysis using the 7P indicator. Results and discussion: Yield management strategies that can be used to increase room occupancy are expanding market share and working partners with travel agents, increasing promotions based on information technology and utilizing social media, strengthening local culture on products to be sold, providing valet parking for guests, providing technology application training to staff regularly to improve staff quality and performance, creating and developing products according to current trends. Implication: The Westin Resort & Spa Ubud, Bali is in a growth stage. Keywords: yield management, room occupancy, new normal, SWOT.
Selecting Green Supplier for Perishable Raw Materials using AHP Method at Nunia Boutique Villa Seminyak Komang Devi Paramita; Nyoman Mastiani Nadra; I Nyoman Winia; I Gede Mudana; Raden Roro Rieta Anggraheni
International Journal of Glocal Tourism Vol. 4 No. 1 (2023): International Journal of Glocal Tourism - March 2023
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: The aim of this research is to do the selection for green supplier for perishable raw material at Nunia Boutique Villa, Villa with 8 Units Villa located at Seminyak Badung Bali. Research methods: One of the methods that used in this research is Analytical Hierarchy Process (AHP) method with Vendor Performance Index (VPI) is a Quality, Cost, Delivery, Flexibility, and Responsiveness (QCDFR) by adding the Environment Management criteria. This research used the AHP method with the expert choice software. Findings: The final rating of relative importance’s supplier selection criteria was found: the Quality criteria (0.472) was ranked first in the order of priority in the green supplier selection criteria. Implication: The Cost criteria with 0.192, Environment Management criteria (0.102), Delivery criteria (0.091), Flexibility criteria (0.076) and the last criterion is Responsiveness (0.067).
Green human resources management application to enhance environmental performance in Hotel Le Morgane, France Ni Made Arisani Dewi; Sylvine Pickel Chevalier; Ni Nyoman Triyuni; I Gede Mudana
International Journal of Green Tourism Research and Applications Vol. 5 No. 1 (2023): June 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i1.1-15

Abstract

This study aimed to determine the application of green human resource management at  Hotel Le Morgane, France, and to analyze the hotel's environmental performance through the application of green human resource management. The method used is descriptive statistics by distributing questionnaires to 42 employees. Data collection methods used in this study were observation, a document study, a literature study, interviews, and questionnaires. The results of study indicate that green human resources application at Hotel Le Morgane starts with Green Recruitment and Selection, Green Training and Development, Green Performance Assessment, and Green Reward and Compensation. The hotel needs to pay attention to environmental performance indicators in practices carried out by human resources.
Implementation of E-Service Quality at Front Office Department to Increase Guest Satisfaction Ni Made Nitha Balistha; I Ketut Sutama; Ida Ayu Elistyawati; I Gede Mudana; Ni Nyoman Triyuni; Ni Made Ernawati
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.171

Abstract

Purpose: The purpose of this research is to know the implementation of e-service quality Front Office Department in increasing guest satisfaction at a 5-star hotel located in Ubud, Bali. Research methods: The data analysis techniques used in this research are servqual (service quality) and IPA (Importance Performance Analysis). Results and discussions: The results of the research from servqual (service quality) show that the positive servqual score gap is more than the negative servqual score gap, where overall the e-service quality implemented at the hotel has provided satisfaction to guests and showed good service. Meanwhile, the results of the IPA (Importance Performance Analysis) research show that indicators that need to be improved are the availability of products displayed on electronic media (Q6) and consumer personal data protected on electronic media (Q7). Implication:  indicators that need to be maintained in this research are information related to credit cards or payments that can be guaranteed security carried out by FO Staff (Q8), FO Staff handle guest complaints quickly and swiftly (Q9), Hotels have a refund mechanism (refunds). for payment transactions (Q10) and the hotel has 24 hours customer service by the FO Staff (Q11).   Keywords: E-service quality, guest satisfaction, front office department.
Implementation of Sustainable Tourism at Ketapang Beach Lampung Ni Made Ayu Windu Kartika; I Gede Mudana
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.298

Abstract

Purpose: This study aims to analyze the implementation of sustainable tourism in the operation of Ketapang Beach (Pantai Ketapang) in Lampung, Sumatra. Research methods: It is a descriptive, qualitative research. The data was collected by direct observation, document study, and literature studies from related journals. Results and discussion: Ketapang Beach requires development that involves all tourism stakeholders because it has much potential to be developed but has not been planned and realized correctly. Implication: This study explains the potential possessed by Ketapang Beach through a SWOT analysis and provides a sustainable tourism model design for the tourist attraction of Ketapang Beach.   Keywords: beach, sustainable tourism, model.
Co-Authors A.A. Raka Sita Laksmi, A.A. Raka Sita Agus Martha Di Nugraha Ahmad Riri Nurany Anak Agung Ayu Ngurah Harmini Anak Agung Bagus Wirawan Anak Agung Ngurah Anom Kumbara Aron Meko Mbete Artajaya, Made Baiq Mega Yustika Kharomah Budi Susanto Cokorda Istri Sri Widhari Cokorda Istri Sri Widhari Dermawan Waruwu Dewa Made Suria Antara Elvira Septevany Entas, Derinta Gede Ginaya Gilang Ramadan Hardiman Hardiman Hardiman Hardiman I Gde Hendra Narottama I Gusti Agung Bagus Mataram I Gusti Ketut Purnaya, I Gusti Ketut I Gusti Made Wendri I Kadek Eri Suma Andika I Ketut Astawa I Ketut Astawa I Ketut Astawa I Ketut Budarma I Ketut Pasek I Ketut Suda I Ketut Supir I Ketut Sutama I Ketut Sutama I Ketut Sutama I Ketut Sutama I Made Antara I Made Darma Oka I Made Darma Oka I Made Darma Oka, I Made Darma I Made Dede Ardika I Made Kartika I Made Rony Mulia Kusuma Putra I Made Suniastha Amerta I Nengah Dasi Astawa I Nyoman Anom Fajaraditya Setiawan, I Nyoman Anom I Nyoman Artayasa I Nyoman Darma Putra I Nyoman Rajin Aryana I Nyoman Rajin Aryana I Nyoman Sirtha I Nyoman Suarka I Nyoman Winia I Nyoman Winia I Nyoman Winia I Putu Adis Putra Kencana I Putu Astawa I Putu Ikka Darmawan I Putu Krisna Arta Widana I Putu Ryan Dharma Putra I Putu Sudana Sunario Adi Putra I Putu Sudira I Putu Sudira I Putu Surya Anggana I Wayan Ardika I Wayan Swandi Ida Ayu Elistyawati Ita Supeno Kadek Ayu Ariningsih Kadek Wirantari Komang Devi Paramita Kumiko Shishido La Ode Dirman, La Ode Luh Putu Kristiani Made Antara Made Hery Santosa Made Ruki Made Sudiarta Merry Dwika Larasati Zaluchu Muhamad Nova Nengah Bawa Atmadja Nengah Bawa Atmadja Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gusti Nyoman Suci Murni Ni Kadek Jumiati Parwati Ni Luh Eka Armoni Ni Luh Gde Vania Pradina Ni Made Arisani Dewi Ni Made Ary Widiastini Ni Made Ayu Windu Kartika Ni Made Ernawati Ni Made Ernawati, Ni Made Ni Made Nitha Balistha Ni Made Rai Sukmawati Ni Made Sudarmini Ni Nyoman Sri Astuti Ni Nyoman Triyuni Ni Putu Diah Astriningsih Ni Putu Lianda Ayu Puspita Ni Putu Somawati Ni Putu Somawati Ni Putu Wiwiek Ary Susyarini Ni Wayan Ardini, Ni Wayan Ni Wayan Budi Purnama Dewi Ni Wayan Budi Purnama Dewi Nida Ulhasanah Dwi Sulistyaningrum Nyoman Mastiani Nadra Pramawati, I.D.A Tantri Putra Kencana, I Putu Adis Putu Radharani Paramitha Sai Ishvari Putu Rian Arde Surya Raden Roro Rieta Anggraheni Rustiani, Komang Wahyu Sang Putu Eka Pertama Sanjaya, I Wayan Kiki Setya Aristu Pranoto Sylvine Pickel Chevalier Vanny Oktafia Putri Rama Wayan Nurita Widastra, Paskalis Nyoman