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All Journal Agroland : Jurnal Ilmu-Ilmu Pertanian Jurnal Magister Manajemen Aceh International Journal of Social Science Jurnal Kedokteran dan Kesehatan : Publikasi Ilmiah Fakultas Kedokteran Universitas Sriwijaya Jurnal Kata: Bahasa, Sastra, dan Pembelajarannya Analisa EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Gravity : Jurnal Ilmiah Penelitian dan Pembelajaran Fisika Jurnal Rekayasa Mesin Jurnal Ilmiah Mahasiswa Pendidikan Guru Sekolah Dasar Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Teras Jurnal Jurnal Mirai Management Jurnal Akta Jurnal Pendidikan Bahasa Publikauma : Jurnal Administrasi Publik Universitas Medan Area FALASIFA : Jurnal Studi Keislaman Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Bimbingan dan Konseling Ar-Rahman Muaddib : Studi Kependidikan dan Keislaman Jurnal Media Pertanian Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Manajemen Inovasi JURNAL ILMIAH MAHASISWA AGROINFO GALUH AkMen JURNAL ILMIAH Ta'dibuna: Jurnal Pendidikan Islam Jurnal Jatiswara Journal of Physical Education and Sports AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Musamus Journal of Technology & Information Auladuna : Jurnal Prodi Pendidikan Guru Madrasah Ibtidaiyah Al-Bayan: Jurnal Ilmu al-Qur'an dan Hadist Economy Deposit Journal ( E-DJ) Pesona Dasar : Jurnal Pendidikan Dasar dan Humaniora Jurnal STEI Ekonomi JURNAL ILMIAH FEASIBLE (JIF) ad-Dawaa : Journal of Pharmaceutical Sciences EduPsyCouns: Journal of Education, Psychology and Counseling Jurnal Samudra Ekonomika Jurnal Kefarmasian Indonesia Jurnal Geuthee Edulead : Journal of Education Management Masker Medika Proceedings of International Conference on Multidiciplinary Research Sultan Agung Notary Law Review Excellent Midwifery Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Agrotechbiz Jurnal Rekayasa Sipil (e-journal) AGRONISMA Analisa: Journal of Social Science and Religion Wacana Saraswati Majalah Ilmiah Tentang Bahasa Sastra Dan Pembelajarannya SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Kependidikan JOURNAL OF WETLANDS ENVIRONMENTAL MANAGEMENT Edulead Kanun: Jurnal Ilmu Hukum
Sulaiman Sulaiman
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Journal : Jurnal Manajemen Inovasi

 1 
PERANAN KEBIASAAN BERBELANJA YANG MEMEDIASI PENGARUH PERSEPSI HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS ROKOK MARLBORO DI BANDA ACEH) Nailil Muna; Sulaiman Sulaiman
Jurnal Manajemen Inovasi Vol 11, No 1 (2020): Jurnal Manajemen Inovasi: April
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.103 KB) | DOI: 10.24815/jmi.v11i1.16527

Abstract

This study aims to examine the effect of price perceptions and brand image on purchasing decisions where the shopping habits variable is mediated in the relationship. Data was collected from 100 people in Banda Aceh City using the Purposive Sampling method. The results showed that the perception of prices did not significantly influence shopping habits and the decision to purchase Marlboro brand cigarettes in the people of Banda Aceh City. Brand Image has a significant influence on shopping habits and the decision to purchase Marlboro brand cigarettes in the people of Banda Aceh City. Shopping habits are proven to mediate partially on the relationship brand image of purchasing decisions.
Co-Authors Abdullah Abdullah Adang HG Ade Anggraini Fahmal Adnan Adnan Agustianur Agustianur Ahmad Buchori Ahmad Ridha Akbar Akbar Ali Mustofa Alimudin Laapo Amin Purnawan ANGGERAINI OKTARIDA Anggriani Anggriani Anggun Mareta Anis Sholihah Anjar Candrawati Arifuddin Arifuddin Asnawan Asnawan Aufa Miranti Azhari Yahya Azwar Ananda Bainil Yulina Bambang Budi Rahardjo Bambang Firmansyah Bambang Soewito Chairuman Chairuman Cut Adelina Deny Setiawan Devi Mediarti Dewi Agustina ELIHAMI, ELIHAMI Evada Dewata Fasdarsyah Fasdarsyah Fitria Muchnisa Gatot Setiawan Hafidh Maksum, Hafidh Iman S. Suriawinata Indiyah Muwarni ira damayanti JAROT BUDIASTO Jasman J Ma'ruf Jawiah Jawiah Kahfie Nazaruddin Khalisah Khalisah Kiagus Zainal Arifin Kiagus Zainal Arifin M Adli Abdullah M Jafar M Jafar M. Husen M. Misbah M. Subur M. Thoyib M. Yamin M. Yamin M. Yamin M.Hussin Affan Maitsarana Ishmaturadhwa Makka, Zulvia Maryaningsih Maryaningsih Mela Santi Mimik Umi Zuhroh Mislinawati Mislinawati Misri A. Muchsin Mitra Yadiannur Mohd. Din Muammar Yogi Muazzin Muazzin Muhammad Adli Muhammad Idham Mukhlis Mukhlis Nailil Muna Nasir Nasir Nasir Nasri Nelia Hera Putri Nurhizrah Gistituati Nurmasyitah Nurmasyitah Nurrahmah Nurrahmah Nurul Aini Nyak Indra Onan Christanto Sepang Permana Honeyta Lubis Rahmadi Ali Rahmah Rahmah Ramdania Zafitri Reza Zubaedah Rifka Irhamna Riri Maifiani Ronnie Susman Natawidjaja Rosma ely Rosnani Rosnani Rusdinal Rusdinal Rusli Yusuf Sabna Nulanda safrin safrin Salsabila Muharani Putri Sarikadarwati Sarikadarwati Shavreni Oktadi Putri Siti Remeja Soedirman Soedirman Sri Aguswarini Sri Sumartiningsih Suci Fitriani Sudirman Sudirman Suhria Atmana Sunarso Sugeng Suparjono Suparjono Surni Gayo Syarful Rahmawati Syarifah Habibah Tatik Melinda Tallulembang Teuku Muttaqin Mansur Teuku Muttaqin Mansur Titien Agustina Tursinawati Tursinawati Wida Gerhana Yeni Vera Yenny Nadia Yuliantina Aryani Yusniar Yusniar Yuza Defitri Zulkifli Halid