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All Journal Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jornal Of Tourism Sciences (Toursci)
Pradini, Gagih
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Management Analysis of An MSME Restaurant Kebuli Cairo Case Study Iskandarmouda, Elena Edelweis; Pradini, Gagih; Agustiani, Fitri; Ash-Syifa, Muhammad Azfa; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.314

Abstract

Marketing is very important in line with the increasing and increasing needs of the community for quality products making competition tighter in a business environment that continues to grow. With good product marketing, it will be able to increase sales and seize market share. If that has happened then it can be ascertained that the company will 2 get maximum profit. If the marketing of the product is not done or is not appropriate, there will be a decrease in sales which will have an impact on the revenue received by the company. SWOT analysis is the systematic identification of various factors to formulate a company's strategy. This analysis is based on logic that can maximize strengths and opportunities, but simultaneously minimize weaknesses and threats.
Marketing Business Integrity Café "Haus Indonesia" Fitri, Novita Iza; Pradini, Gagih; Agustiani, Fitri; Rosdianti, Adella Syahrany; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.315

Abstract

Micro, Small and Medium Enterprises (MSMEs) make the largest contribution to the provision of employment. In 2021, MSMEs accounted for 97% of the total workforce in Indonesia. MSMEs are considered one of the sectors that play a very important role in the economic recovery process in Indonesia. MSMEs cover various sectors of job creation, such as culinary, agribusiness, clothing, and so on. Various innovations are created by business people to maintain their business amid fierce competition. In this era of globalization, one of the trending MSME sectors is Cafe/Tavern/Coffee Shop. This place is often visited by various ages, from children to teenagers, to adults. Usually, cafes or taverns provide facilities such as wifi, free chargers, and seating for visitors who order drinks, coffee, tea or food. Therefore, the café can be used as a place to discuss, chat casually or negotiate business. Currently, MSME Cafe or Tavern players, continue to innovate so that consumers become interested in products from their business brands. Business actors must also choose a good marketing strategy to manage marketing communication effectively so that a strong association is formed. Through these brand associations, it is expected to form brand awareness of the company's product brands.
Architectural And Design Concept In The Historical Museum National Awaloedin, Dipa Teruna; Pradini, Gagih; Maramis, Henson Palmer; Alkaf, Muhammad Syafiquraman; Erianie, Vannesha; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.330

Abstract

The National History Museum (MSN), situated beneath the National Monument in Jakarta, is a vital cultural institution displaying 51 dioramas depicting Indonesia's history. This research, utilizing qualitative methods and SWOT analysis, explores the museum's architecture, historical representation, and strategic positioning. The results highlight the integration with the monument, the use of marble, and the significance of the Independence Space. The SWOT analysis identifies strengths (cultural heritage), weaknesses (limited amenities), opportunities (increased interest), and threats (competition and potential damage). The study concludes that developing MSN as a tourist destination is crucial, suggesting comprehensive research, optimized asset utilization, and alternative promotional strategies for increased visitation.
Understanding and Interpretation of Indonesian Museum Collections on Culture And People in The Archipelago Awaloedin, Dipa Teruna; Pradini, Gagih; Agustiani, Fitri; Salsabila, Khania Fasha; Fatimah, Dinda Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.331

Abstract

Museum Indonesia is one of the many museums in Taman Mini Indonesia Indah. This Indonesian Museum is an anthropology museum where in this museum there is knowledge about culture and humans, especially humans in the archipelago. Cultural tourism is part of tourism as a whole. Cultural tourism deals with a region's culture, lifestyle, history, art, architecture, religion and other elements that makeup residents' way of life in a geographical area. This article will discuss the understanding and interpretation of culture and humans in Nusantara, Indonesia.
Get To Know The History And Function Of The West Javanese Angklung Musical Instrument Awaloedin, Dipa Teruna; Pradini, Gagih; Agustiani, Fitri; Hibatullah, Muhammad Rafif; Azzahra, Lintang Salwa; Putri, Ananda Amelia
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.332

Abstract

West Java is a collection of various types of very beautiful nature with enchanting cultural attractions. The diversity of existing cultures is shown through the diversity of arts that are staged. This art is an expression of human thoughts, feelings, and ideas that differ from their environment and experience. Along with the development of the times, the growing diversity of art created by humans, as well as various forms of types of works of art, Artworks are one of the cultural products of a nation, which is priceless. Angklung is a popular traditional musical instrument from West Java. Angklung musical instruments have been known by the Sundanese people since the royal era, and have grown in popularity since November 2010, when Angklung was listed as Masterpieces of the Oral and Intangible Heritage of Humanity by UNESCO.
Understanding Local Culture Through Museum Tourism In Anthropological Perspective At Museum Bank Indonesia Awaloedin, Dipa Teruna; Pradini, Gagih; Agustiani, Fitri; Ramadaniyah, Dinda Nisaa; Yazid, Muhammad Sholah; Nur, Ahmad Regi
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.333

Abstract

Museums are institutions that play a central role in preserving, presenting, and disseminating the cultural heritage of a community. In the context of tourism, museums are not only a place to store historical artifacts, but also an attractive destination for tourists who want to understand more about local culture. Museum tourism, with its focus on anthropological aspects, opens the door to an immersive experience of understanding local culture. The Bank Indonesia Museum, as an institution that not only displays the historical heritage of economics and banking but also interprets the role of local culture in that context, offers a unique arena for analyzing the interaction between visitors and local culture. Through an anthropological perspective, this study aims to explore how museum tourism at the Bank Indonesia Museum can be a means of a rich understanding of local culture, as well as how these experiences shape visitors' perceptions and understandings of the cultural richness of an area. This research method uses a descriptive qualitative approach and SWOT analysis.
The History of The Development of Rupiah Currency at The Bank Indonesia Museum Awaloedin, Dipa Teruna; Pradini, Gagih; Agustiani, Fitri; Bogia, Elvana Jolanda; Raflikeza, M. Firdaus; Ainayya, Lefka
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.334

Abstract

Currency as a medium of exchange not only has intrinsic value as an economic tool, but also serves as a mirror that reflects the history, culture, and identity of a nation. In the context of Indonesia, the Rupiah currency is not just a sheet of paper or coins but is a legacy that carries the long story of this nation's journey from time to time. Over time, the Rupiah currency has undergone a transformation that includes economic, political, social, and cultural aspects. The rupiah is divided into cents, and its coins and banknotes have various denominations. Bank Indonesia is the monetary authority responsible for the issuance and management of currency in Indonesia. The history of the Indonesian currency reflects the economic development and history of the country throughout time. The collection of artefacts at Museum Bank Indonesia includes a variety of historical objects that reflect economic and financial developments in Indonesia. These include ancient currency, traditional means of payment, banking-related historical documents, as well as other items that have historical value.
Preservation Of Betawi Ondel-Ondel Art As Betawi Traditional Art In Jakarta Pradini, Gagih; Awaloedin, Dipa Teruna; Agustiani, Fitri; Wittsdy, Joy Hendrikh
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.335

Abstract

Tourism has become one of the largest industries in the world and is a major mainstay in generating foreign exchange in various countries. The number of international tourists continues to increase. One of the arts in the city of Jakarta is Ondel-Ondel which is the icon of the city. The art elements in Ondel Ondel also describe how the city is. Art that is always preserved and maintained by the community. The people of Jakarta already have an awareness of the importance of Ondel-Ondel as a tourist attraction that can be favoured The author examines Ondel-Ondel Betawi Art because it has its uniqueness compared to other arts, besides the potential of cultural arts that need to be preserved and known to tourists visiting Jakarta in particular. This research method uses a descriptive qualitative approach, which is research whose purpose is to provide an overview of a problem, symptoms, facts, events, and reality broadly and deeply that relies on data in the form of text.
The Origin of The Legendary Specialty Food Nasi Uduk: A Review of SWOT Analysis Pradini, Gagih; Awaloedin, Dipa Teruna; Agustiani, Fitri; Izati , Citra Nur Sabrina; Saroso, Adiyasa; Anjani, Rheka Dwi
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.336

Abstract

Tourism is an activity that involves the travel and visit of a person or group of people to a place or area outside of their place of residence for recreational, leisure, business, or educational purposes. The term tourism encompasses various activities such as travel, lodging, food, and other recreational activities undertaken by tourists during the period of their visit. Culinary tourism is a travel activity or part of it that is carried out voluntarily and temporarily to enjoy typical food or drinks. One of the culinary in Jakarta, namely Nasi Uduk is white rice cooked with coconut milk sauce so that the rice is slightly "filled and has taste", served with fried onions, given additional side dishes and peanut sauce. This analysis uses descriptive qualitative analysis and is supplemented by SWOT analysis.
The Role of Raden Adjeng Kartini Statue In The National Awakening Museum Pradini, Gagih; Awaloedin, Dipa Teruna; Agustiani, Fitri; Benjamin, Donald; J.M.A, Valdero; Pratama, Reza Aditya
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.337

Abstract

The statue of R.A. Kartini in the National Awakening Museum plays an important role in visualizing the history of national awakening, especially the role of female figures in the struggle for Indonesian independence. The Kartini statue at the National Awakening Museum is a visualization of the figure of the emancipation fighter, which is manifested in the form of a chest-length sculpture. In addition, the role of women in the effort for Indonesian independence was very important, and figures such as Cut Nyak Dien, Raden Dewi Sartika, Nyi Ageng Serang, and Martha Christina Tiahahu also fought for Indonesian independence. The method carried out in this journal is descriptive qualitative.
Co-Authors Abbas, Asyari Aditya Pratama, Reza Agung Pranoto Agustiani, Fitri Ainayya, Lefka Alfarizi, Azmi Alkaf, Muhammad Syafiquraman Amin Kiswantoro Ananda, Arsya Tri Ananda, Tiara Martha Andini, Davi Ayu Anggraini, Fera Dhian Anggraini, Vira Dwi Anggrayni, Fellysha Anjani, Rheka Dwi Ardani, Putri Ardani, Putri Aulia Ardira, Maya Ayu Ari Wibowo, Toni Ariyanto Asep Syaiful Bahri, Asep Syaiful Ash-Syifa, Muhammad Azfa Asyari, Asyari Awaloedin, Dipa Teruna Awaloedin, Dipateruna Azfa, Muhamad Azhar, Muhammad Faris Azril Azahari Azzahra, Lintang Salwa Benjamin, Donald Bogia, Elvana Jolanda Bule, Yohana Gaius Cahyaningrum, Nilam Dwi Chandra, Muliyadi Cik, Achmad Daely, Birgita Yunita R.C Dariati, Nurlaily Dhia, Ahmad Naisaburi Bintang Dodik Prakoso Eko Hery Suwandojo Edelweis, Elena Efendi, Suryono Ekania, Nadhira Ema Rahmawati Eranti, Ardissa Dwi Erianie, Vannesha Ernowo, Atha Fadhil Fatimah, Dinda Putri Fitri, Novita Iza Fitria, Putri Maulida Gunadi, I Made Adhi H Demolingo, Ramang Hakim, Yahdi Nur Hanifa R, Ravanie Hasanudin Hasanudin Hasanudin Hendratoni, Tonny Hibatullah, M Rafif Hibatullah, Muhammad Rafif Hisyam, Aushaf Hordembun, Dafrosa Ikhsani, Syifa Syaroh Imran, Sarojini Insani, Alisya Nur Irma Setyawati Iskandarmouda, Elena Edelweis Izati , Citra Nur Sabrina J.M.A, Valdero Juliana, Elisha Maria Karyatun, Subur Kasmin Kastuti, Indriati Kausar, Devi Roza Krisnandhi Kelly, Ahmad Kris Cahyani Ermawati Kurnia Rachmawati, Kurnia Kusumanigrum, Anisa Putri Kusumaningrum, Anisa Putri Kusumaningrusm, Anisa Putri La Are, Robert Liani, Shahla Carissa Liora, Devina Nisa Lutfiana, Hilya Madyaningrum, Ika Ristiyani Maramis, Henson Palmer Maulana, Bima Rizky Mbulu, Yustisia Pasfatima Meilida, Mutia Vella Nur, Ahmad Regi Parulian, Sopar Pratama, Reza Aditya Prawiraharja, Ananto Prisilia, Putri Aisyah Prisillia, Putri Aisha Purba, Sopar Parulian Puspita, Nungky Putra, Suadi Sapta Putrandally, Jevanda Putri, Ananda Amelia Putri, Ananda Fadila Putri, Oktavika Rachman, Anita Raflikeza, M. Firdaus Rahayu Lestari Rahmadanti, Ravanie Hanifa Ramadaniyah, Dinda Nisaa Ramdani, Apri Resmi, Prasiwi Citra Rhomanhova, Zika Aqlia Rivai, Achmad Iqbal Riyadi, Fauzi Achmad Rohiyati, Ulfa Falahi Rosdianti, Adella Syahrany Saleh, Muhammad Surya Salsabila, Khania Fasha Saroso, Adiyasa Sirait, Rosaulina Dwi Putri Sofie, Varsyah Indriana Sondang, Devitha Soraya, Zahra Suhino, Aushaf Hisham Sulaiman, Angga Sumadji, Rasya Agnela Supriyadi, Edouard Aryadi Suroto, Alip Surya Sanjaya Syarifuddin Latif, Bagus Syawal, Muhammad Rizky Alifa Toni Ari Wibowo Tri Waluyo Trianto, Rachmad Rizky Trishana, Trishana Utama, Putri Priscilla Utami, Putri Priscilla Wardani, Dyah Mustika Wardhani, Dwi Kesuma Wicaksono, Ajie Widarta, I Gede Widodo, Wahyu Indro Wittsdy, Joy Hendrikh Wulansari, Wuri Yanti, Wikey Damai Yazid, Muhammad Sholah Yuliana, Elisa Maria Zifa, Maulita Syarifa