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Analisis Pengembangan UMKM Melalui Digital Entrepreneurship dengan Model Triplehelix pada Pasar Hanggar Talasalapang di Kota Makassar Aryuniasari; Muhammad Rakib; M. Ihsan Said Ahmad; Mustari
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 1 (2023): VOL 4, NO 1 (2023): JE3S, JUNI 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v4i1.223

Abstract

This research aims to find out how the development of MSMEs through digital entrepreneurship at the Talasalapang Hangar Market in Makassar City. This research is categorized as descriptive qualitative research. In this research, key informants were used to collect data through observation, interviews, and notes, then analyzed using data reduction, data presentation, and conclusion drawing. The results of this study were obtained from these indicators, namely academic support, businesspeople and government in Triplehelix which are supporting factors and inhibiting factors for MSME actors.
Mustika Ratu's Business Rejuvenation Strategy in Overcoming Market Stagnation and Industrial Competition Muh. Ihsan Said Ahmad; Agung Zulfikri; Syamsu Rijal
West Science Business and Management Vol. 1 No. 03 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i03.101

Abstract

This research examines Mustika Ratu's business rejuvenation strategy in overcoming market stagnation and industry competition within the beauty and wellness industry. The study conducts a comprehensive market analysis and explores the implementation of various rejuvenation strategies, including product innovation, market expansion, marketing campaigns, and strategic partnerships. The evaluation of these strategies reveals positive outcomes in terms of increased customer satisfaction, expanded market reach, and improved brand perception. The findings highlight the importance of continuous adaptation, innovation, and targeted marketing efforts in revitalizing a business and regaining a competitive edge. The implications of the research suggest the need for ongoing product development, exploration of international markets, digital marketing enhancements, strategic collaborations, and continuous monitoring of consumer preferences. Overall, Mustika Ratu's successful rejuvenation serves as a valuable case study for businesses in similar industries facing market stagnation and intense competition.
Experiential Learning Model for the Development of Collaborative Skills through Project Based Learning Practicum Muhammad Hasan; Nur Arisah; Ratnah S; Muhammad Ihsan Said Ahmad; Miranda
Jurnal Pendidikan Indonesia Vol 12 No 2 (2023): June
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpiundiksha.v12i2.57376

Abstract

To be able to improve student learning outcomes and to build a pleasant learning atmosphere, teachers need to design learning well, one way is to apply an experience-based learning model so that students can develop their collaboration skills which are one of the important skills and are needed in the 21st century. This study aims to analyze the implementation model of experiential learning in developing collaboration skills of Vocational High School students through practicum-based project-based learning. This study used a mixed methods approach. The informants in this study were 3 teachers and 22 students of vocational high school as respondents. The data obtained in this study were collected using interviews and questionnaires. The data analysis technique uses a Sequential Exploratory Design. The results of this study indicate that (1) teachers have implemented experience-based learning for students through project-based practicum; and (2) experience-based learning through project-based practicum makes teachers and students feel that this learning model plays an important role in developing student collaboration skills that can be implemented in everyday life.
PENJUALAN PRODUK KERAJINAN TANGAN HOME INDUSTRI R-CRAFT BERBASIS E-MARKETING Nur Dian Wahyuni; Tuti Supatminingsih; Muhammad Hasan; Muhammad Dinar; Muh. Ihsan Said Ahmad
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 2 No. 1 (2021): Mei
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.255 KB) | DOI: 10.31960/ijoeei.v2i1.1039

Abstract

Penelitian bertujuan untuk mengetahui peranan e-marketing dalam mendukung penjualan produk kerajinan home industry R-Craft Kecamatan Tallo, Kota Makassar. Informan yang diambil dalam penelitian ini yaitu Ibu Fatriani selaku pemilik rumah produksi R-Craft dan bapak Muh. Yunus selaku suami Ibu Fatriani. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Berdasarkan hasil penelitian menunjukkan bahwa e-marketing yang digunakan Ibu Fatriani melalui media sosial seperti Facebook, Whatsapp, Instagram dan Toko pedia. Sangat berperan dalam mendukung penjualan produknya diantaranya dengan e-marketing dapat menemukan consumer baru, dapat membagikan informasi, meningkatkan penjualan, keamanan dalam menggunakan e-marketing, menghemat biaya dan tenaga dan dapat melakukan respon langsung.
The Effect of Entrepreneurship Knowledge on Students' Entrepreneurial Interest at SMK Negeri 1 Makassar Rosvika Sari; Muhammad Rakib; Agus Syam; M. Ihsan Said Ahmad
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 1 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The following research aims to ascertain how entrepreneurial knowledge affects the entrepreneurial interest of students of SMK Negeri 1 Makasar. Quantitative research methodology was used in this study and the technique of collecting data used observation, questionnaire, and documentation methods. Students who have learned about entrepreneurship are the target group of the study, and 72 responses are used as the research sample. The method of collecting data using questionnaire data made based on the Liker scale and validated through reliability and validity tests. Analysis was then conducted using simple linear regression. The results showed that entrepreneurial knowledge has a good and clear effect on the desire to do student entrepreneurship at SMKN 1 Makasar. The magnitude of the relationship between entrepreneurial knowledge (X) and entrepreneurial interest (Y) is in the strong group, which is in the interval 0.60-0.799 and the form of a positive correlation where the higher the knowledge of entrepreneurship the higher the desire to do entrepreneurship and vice versa if the lower the knowledge about entrepreneurship, the lower the desire to do entrepreneurship.
Public Sector Development Strategy as a Driver of Economic Growth: An Endogenous Growth Theory Perspective Syamsu Rijal; Muhammad Ishlah Idrus; Muhammad Ihsan Said Ahmad
Student Research Journal Vol. 1 No. 3 (2023): Juni : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i3.427

Abstract

Sustainable and stable economic growth is a key goal for many countries. As times change and global challenges become more complex, it is important for countries to develop effective strategies to promote economic growth. One sector that has an important role in this regard is the public sector. This research aims to analyse the public sector development strategy as a driver of economic growth. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results show that the public sector development strategy as a driver of economic growth plays an important role in creating a conducive environment for sustainable and inclusive economic growth. In the context of endogenous growth theory, the government has the ability to influence the determinants of economic growth through appropriate policies and actions.
Career Development Strategies to Improve Human Resources Sustainability in Organisations Muhammad Ikram Idrus; Muhammad Ihsan Said Ahmad; Muhammad Ishlah Idrus
Student Research Journal Vol. 1 No. 3 (2023): Juni : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i3.428

Abstract

In the era of globalisation and increasingly fierce competition, the sustainability of human resources (HR) becomes very important for the success of the organisation. Organisations that have effective career development strategies are able to retain quality human resources, increase productivity, and create a competitive advantage. The purpose of this study is to identify and analyse effective career development strategies in improving HR sustainability in organisations. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results show that in the context of improving HR sustainability in organisations, career development strategies play a very important role. In the above, we have discussed effective and relevant career development strategies by accommodating individual personality preferences and ensuring a match between the individual, the work environment, and organisational values. Holland's Career Choice Theory provides valuable insights in designing sustainable career development strategies.
Peran Inovasi dalam Keberhasilan Kewirausahaan: Studi Kasus tentang Startup Berkembang Pesat di Industri Teknologi Muh. Ihsan Said Ahmad; Muhammad Ishlah Idrus; Syamsu Rijal; Moehamad Satiadharma; Dianta Mustofa K.
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.506

Abstract

Metode penelitian ini menyajikan pendekatan komprehensif untuk mempelajari peran inovasi dalam kesuksesan wirausaha dalam konteks perusahaan rintisan yang berkembang pesat di industri teknologi. Metodologi penelitian ini menggunakan analisis bibliometrik, yang melibatkan evaluasi kuantitatif terhadap literatur akademis dan publikasi ilmiah yang relevan. Dengan memanfaatkan teknik bibliometrik, penelitian ini bertujuan untuk mengidentifikasi tren utama, penulis yang berpengaruh, dan tema utama yang terkait dengan peran inovasi dalam kesuksesan wirausaha. Selain itu, pendekatan studi kasus akan digunakan untuk menganalisis startup yang berkembang pesat dan memeriksa implikasi praktis dari inovasi dalam perjalanan kewirausahaannya. Metode penelitian ini bertujuan untuk berkontribusi pada pengetahuan yang ada tentang inovasi dan kewirausahaan dengan memberikan wawasan dan rekomendasi yang dapat ditindaklanjuti bagi para akademisi dan praktisi di lapangan.
PKM Kewirausahaan Informal Pembuatan Bakpia “Bakples” Muhammad Ihsan Said Ahmad; Muhammad Hasan; Nur Arisah; Hikmayani Subur; Fatmawati
Intisari: Jurnal Inovasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Intisari: Jurnal Inovasi Pengabdian Masyarakat
Publisher : CV. Insight Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58227/intisari.v1i2.79

Abstract

Salah satu kegiatan yang dapat menambah jiwa kewirausahaan informal bagi masyarakat yaitu dengan usaha home industri atau biasa disebut usaha rumahan pada pembuatan bakpia. Bakpia merupakan salah satu camilan yang banyak dikonsumsi masyarakat Indonesia yang juga kerap dijadikan oleh-oleh dari daerah tertentu. Kondisi pasar yang terus mengalami perubahan berdampak pada selerah serta preferensi pelanggan juga ikut mengalami perubahan. Inovasi yang berkelanjutan dalam pembuatan bakpia penting untuk dilakukan agar bakpia mampu bersaing di pasaran. Selain itu juga dapat meningkatkan kewirausahaan informal bagi masyarakat. Metode yang digunakan dalam kegiatan ini meliputi ceramah, tanya jawab atau diskusi, dan pelatihan. Adapun hasil yang didapatkan yaitu (1) Pelatihan pembuatan bakpia direspon dengan baik oleh peserta; (2) Minat dan motivasi yang tinggi dari peserta pelatihan sangat menunjang transfer ilmu pengetahuan dan keterampilan dari pengabdi kepada peserta pelatihan, sehingga materi pelatihan yang diberikan dapat terserap semua; dan (3) Produk pelatihan pembuatan bakpia dapat dikonsumsi sehari-hari dan dapat dijadikan sebagai produk berwirausaha.
The Role of Business Education in Promoting Social Entrepreneurship and Poverty Alleviation in Low-Income Communities Suherlan Suherlan; Hizbul Khootimah Az Zaakiyyah; Muh. Ihsan Said Ahmad
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 2 (2024): May 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i2.177

Abstract

Poverty alleviation remains one of the global challenges that continue to be a primary focus in the sustainable development agenda. Social entrepreneurship emerges as a business model with the potential to provide sustainable solutions through innovative approaches and an orientation towards achieving social benefits. This research aims to analyze the role of education in promoting social entrepreneurship and poverty alleviation in low-income communities. The research methodology encompasses the approaches used in the literature review. A qualitative approach is the main focus to gain deep insights into this topic. The data used comes from reliable sources, namely Google Scholar, covering the period 2001-2024. The study results show that business education has significant potential in promoting social entrepreneurship and alleviating poverty in low-income communities. To achieve this, a holistic approach is needed that includes the integration of social entrepreneurship principles into the curriculum, development of practical skills through hands-on experience, collaboration among stakeholders, policy support, and strong impact measurement.
Co-Authors Agung Zulfikri Agus Syam Andi Hikmah Dewi Sriyanti Andi Kurniawati Andi Mimi Nurhizah Andi Tenri Ampa Anisa Muawanah Azzahra Annisa Rezki Ramadhani Anugrah Putra Perdana Arfawati Arfawati Aryuniasari Asmi Asmi Asriani Asriani Citra Ayni Kamaruddin Diah Permatasari Dianta Mustofa K. Dwi Ayu Sarah Fatmawati Fitriani Fitriani Hadi Nasbey Hikmah Maulidyanti Hikmayani Subur Hizbul Khootimah Az Zaakiyyah Ilham Thaef Ilham Thaief Inanna Indra Tjahyadi Karin Riska Febriani Kartina Kartina Latifah Asmil Fauzi Lusiana Lusiana Marhawati Mega Krisdayani Miranda Miranda Miranda Mitha Nur Febrianty Mitra Amalia Gama Moehamad Satiadharma Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ikram Idrus Muhammad Iqbal Usman Muhammad Ishlah Idrus Muhammad Islah Idrus Muhammad Jufri Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rijal Shafar Mukarramah Mukarramah Mustari Mustari Mustari Mustari Mustari Mustari Mustari Muti Almuna Nirwana Nur Ainun Syafri Nur Aisyah Buana Putri Nur Arisah Nur Asni Aulia Nur Asni Aulia Nur Dian Wahyuni Nur Fadilah Ayu Sandira Nur Samsul Bahri Nur Samsul Bahri Nur Samsul Bahri, Nur Samsul Bahri Nur Shofa Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah Putri Ayu Annisa Rafika Kaharuddin Rahmatullah Rahmatullah Rahmatullah Ratna Ratnah S Regal Vedrian Rifka Pratiwi Rosvika Sari Salamun Pasda Samsinar Sanriani Nur Sitti Rapika St. Fatmah Hiola St. Reski Amalia Suherlan Suherlan, Suherlan Syamsu Rijal Syamsu Rijal Syamsuardi Saodi Thamrin Tahir Thamrin Tahir Thamrin Tahir Tuti Supatminingsi Tuti Supatminingsih