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All Journal Jurnal Pendidikan Indonesia Ekuitas: Jurnal Pendidikan Ekonomi Jurnal PENA : Penelitian dan Penalaran JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Jurnal Kewirausahaan dan Bisnis Indonesian Journal of Learning Education and Counseling Jurnal Basicedu International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS Economic Education and Entrepreneurship Journal Soedirman Economics Education Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Dedikasi Daengku: Journal of Humanities and Social Sciences Innovation Business and Accounting Education Journal Indonesian Journal of Social and Educational Studies Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Basicedu HUMAN: South Asian Journal of Social Studies Journal of Research and Development on Public Policy Transformasi: Journal of Economics and Business Management Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Journal of Economic Education and Entrepreneurship Studies SOCIETIES: Journal of Social Sciences and Humanities INSIGHT: Indonesian Journal of Social Studies and Humanities Jurnal Pengabdian Masyarakat Bangsa Indonesian Journal of Pedagogical and Social Studies Indonesian Journal Of Business And Entrepreneurship Research West Science Business and Management Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Akuntansi dan Keuangan West Science Jurnal Ekonomi dan Kewirausahaan West Science Indonesian Journal of Economics, Entrepreneurship, and Innovation Pinisi Journal of Entrepreneurship Review Student Research Journal Intisari: Jurnal Inovasi Pengabdian Masyarakat Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Ekuitas Jurnal Pnedidikan Ekonomi
Muhammad Ihsan Said Ahmad
Universitas Negeri Makassar
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Pengaruh Bauran Pemasaran terhadap Volume Penjualan (Studi Kasus Yotta Milk di Kota Makassar) Andi Hikmah Dewi Sriyanti; Mustari Mustari; Syamsu Rijal; Muh. Ihsan Said; Tuti Supatminingsih
INSIGHT: Indonesian Journal Social Studies and Humanities Vol 2, No 1 (2022): INSIGHT: Indonesian Journal of Social Studies and Humanities
Publisher : INSIGHT: Indonesian Journal Social Studies and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.752 KB)

Abstract

Abstract. The purpose of this study was to find out the impact of the marketing mix on the sales volume of Yotta Milk in Makassar. The study used quantitative methods, with data collected through questionnaires distributed to 100 Yotta Milk customers as a representative sample of the population. Multiple linear regression is used as an analysis strategy. Based on the findings of the study, products, prices, and physical evidence all had a beneficial and significant effect on the sales volume of Yotta Milk in Makassar City, both simultaneously and partially. Price variables have greater regression coefficient values than other factors, and are the most influential variables in the study. Keywords: Product, Price, Physical Evidence and Sales Volume
AT AMINDA SKIN CARE'S MAKASSAR BRANCH, THE IMPACT OF CUSTOMER EXPERIENCE, BRAND AWARENESS, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY Muhammad Islah Idrus; Syamsu Rijal; Muh. Ihsan Said Ahmad
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.719

Abstract

The aim of this study was to evaluate brand awareness, customer happiness, and customer experience in relation to consumer loyalty to Aminda Skin Care at the Makassar Branch. The population of the study consists of Aminda Skin Care customers. The sample for the study consisted of 96 individuals, and information was gathered using a questionnaire. The data are analysed using SPSS 20 after the hypothesis is tested using multiple linear regression analysis. The results of this study indicate that customer experience has little impact on loyalty. Brand recognition and customer satisfaction have a significant impact on consumer loyalty.
On Employee Performance: The Impact Of Work Motivation, Work Discipline, And Work Environment Muh. Ihsan Said Ahmad; Muhammad Islah Idrus; Syamsu Rijal
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 3 (2023): Juli : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i3.1003

Abstract

This study aims to investigate the effects of work environment, work motivation, and work discipline on employee performance at PT Dayana Cipta in Manado. Using a judgment based, non-probability sampling strategy, a purposive sampling technique was used to include 97 employees in the sample. From here on, the analysis technique uses multiple linear regression analysis. According to the study's conclusions, (1) employee performance is unaffected by motivation at work; (2) employee performance is impacted by discipline; (3) employee performance is influenced by the workplace environment; and (4) employee performance is simultaneously impacted by motivation, discipline, and the workplace environment
E-Government Applications In Public Service Innovation: Study Case In Gorontalo Syamsu Rijal; Muh. Ihsan Said Ahmad; Muhammad Islah Idrus
Journal of Research and Development on Public Policy Vol. 2 No. 2 (2023): juni : Journal of Research and Development on Public Policy
Publisher : Lembaga Pengkajian Dan Pengembangan Sumberdaya Pembangunan (lppsp)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58684/jarvic.v2i2.54

Abstract

Using the Gorontalo Smart Service (GSS) programme, the Gorontalo Government is attempting to raise the calibre of public services. The state apparatus's public services still have a lot of flaws, which is the context for this article. Consequently, the community's needs are still not being met to their full potential. On the other hand, many local governments must enhance a number of areas of change, including public services, if bureaucratic reform is to be sustained. In response, the Gorontalo government provided an online service application to make things simpler for the neighbourhood. With an explanation that alludes to the comprehension of the Smart City concept and bureaucratic change, this paper employs a descriptive qualitative methodology. Data is gathered through document analysis, which is then subjected to interpretive methods of analysis. According to this study, the Gorontalo government is committed to modernising public services by launching the Gorontalo Smart Service (GSS) online service application. To satisfy the demands of the bureaucratic reform agenda, which is intended to raise the calibre of public services, application innovation is undertaken. According to this study, the Gorontalo government is committed to modernising public services by launching the Gorontalo Smart Service (GSS) online service application.
Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian Produk Private Brand Indomaret (Studi pada Konsumen Indomaret di Jalan Raya Pendidikan Kecamatan Rappocini Kota Makassar) Latifah Asmil Fauzi; Muh. Ihsan Said; Mustari Mustari; Tuti Supatminingsih; Muhammad Hasan
Indonesian Journal of Pedagogical and Social Sciences Vol 1, No 1 (2021): Indonesian Journal of Pedagogical and Social Studies
Publisher : Indonesian Journal of Pedagogical and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.564 KB) | DOI: 10.26858/.v1i1.24042

Abstract

Abstract. This study aims to determine the effect of consumer perceptions in this case price perceptions and quality perceptions on purchasing decisions for Indomaret private brand products on Jalan Raya Pendidikan, Rappocini District, Makassar City. This research is a descriptive quantitative research. The population in this study were all consumers of Indomaret on Jalan Raya Pendidikan whose number could not be determined and a sample of 100 respondents was obtained. Data was collected by means of observation and questionnaires. The analysis technique used is multiple linear regression. The results of this study indicate that perceived price and perceived quality have a significant positive effect on purchasing decisions for Indomaret private brand products, either partially or simultaneously. Keywords: Consumer Perception, Price Perception, Quality Perception, and Purchasing Decision
Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen UMKM (Studi Kasus: Djoin Cafe di Kecamatan Wonomulyo Kabupaten Polewali Mandar) Putri Ayu Annisa; Mustari Mustari; Muh. Ihsan Said Ahmad; Nurdiana Nurdiana; Tuti Supatminingsih
Indonesian Journal of Pedagogical and Social Sciences Vol 1, No 1 (2021): Indonesian Journal of Pedagogical and Social Studies
Publisher : Indonesian Journal of Pedagogical and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (575.438 KB) | DOI: 10.26858/.v1i1.24927

Abstract

The purpose of this study is to see whether price and service quality affect MSME customer satisfaction (a case study of djoin cafe in sub-district Wonomulyo, polewali mandar). price and service quality are independent variables in this study, while customer satisfaction is the dependent variable. This study uses descriptive quantitative techniques and survey research design. The population of this study consisted of 31,444 consumers who visited the Djoin Cafe which were taken from the 2020 data. The sampling technique in this study was the Non-propability Sampling technique, namely Accidental Sampling so that a sample of 111 consumers who visited the Djoin Cafe were obtained. The data feeder instrument uses observation, interviews and questionnaires. The data analysis technique uses multiple regression. The findings of this study indicate that: (1) price has a positive and significant effect on consumer satisfaction at Djoin cafe Wonomulyo District based on partial test results. (2) At Djoin Cafe in Wonomulyo Regency, service quality has a good and quite large influence on customer satisfaction. (3) The combination of price and service quality has a positive and significant effect on consumer satisfaction at Djoin cafe, Wonomulyo District, Polewali Mandar Regency.
The Effect of Entrepreneurship Training and Business Assistance on Strengthening the Role of MSME Players Assisted by PLUT-KUMKM in South Sulawesi Province Nirwana; Muhammad Rakib; M. Ihsan Said Ahmad; Syamsu Rijal; Muhammad Hasan
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 1 (2023): Vol. 1, No. 1, January 2023: Indonesian Journal of Business and Entrepreneurshi
Publisher : Departement of Business and Entrepreneurship Faculty of Economics and Business Universitas Negeri Makassar

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Abstract

This research was conducted to determine the effect of entrepreneurship training and business assistance on strengthening the role of MSME actors assisted by PLUT KUMKM Prov. South Sulawesi Makassar City. By using quantitative methods and sample collection, namely probability sampling. With partial and simultaneous tests. The results of this study are that there is a significant influence between entrepreneurship training and business assistance on strengthening the role of MSME actors assisted by PLUT-KUMKM Prov. South Sulawesi Makassar City. Partially, entrepreneurship training (X1) has an effect on strengthening the role of MSME actors and business assistance has an effect but not significant on strengthening the role of MSME actors. The percentage of the influence of entrepreneurship training and business assistance assisted by PLUT KUMKM South Sulawesi Province is 33.3%.
Strategy to Increase Added Value of Coffee Commodity for Bentenge Coffee in Mallawa District Maros Regency Hikmah Maulidyanti; Marhawati; Nurdiana; M. Ihsan Said Ahmad; Rahmatullah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 1 (2023): Vol. 1, No. 1, January 2023: Indonesian Journal of Business and Entrepreneurshi
Publisher : Departement of Business and Entrepreneurship Faculty of Economics and Business Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.053 KB)

Abstract

This study aims to describe the internal factors and external factors that influence the increase in the added value of coffee commodities at Bentenge Coffee in Mallawa District, Maros Regency and determine strategies that can be applied to increase the added value. This research is a type of qualitative research with a descriptive approach with informants selected based on the determination of informant criteria that have been designed previously. The instrument used is a semi-structured research instrument which is validated by the instrument validator. The results of the study show that the strategy that can be implemented in increasing the added value of the Bentenge Coffee business is an aggressive strategy, namely 1) Improving the quality of human resources to take advantage of science and technology developments and supporting a more varied diversification of processed coffee products, 2) Improving the quality and distinctive taste so that it can take advantage of trends drinking coffee and a wide market reach, and 3) Utilizing the availability of raw materials, production processes with more sophisticated tools and technology to add product variants and improve product packaging so that they are better known as local products that are in demand by consumers.
Kualitas Pelayanan Pengaruhnya Terhadap Kepuasan Pelanggan Transportasi Online di Kota Makassar Mustari Mustari; Muh. Ihsan Said
Seminar Nasional LP2M UNM SEMNAS 2019 : PROSIDING EDISI 7
Publisher : Seminar Nasional LP2M UNM

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Abstract

Abstract. This study aims to explain the effect of service quality on customer satisfaction on users of online transportation services. This research is a verification study with that population, all online transportation users in Makassar city and a sample of 100 online transportation users. Data collection techniques used were observation, questionnaires and documentation. The testing techniques carried out included a questionnaire test consisting of a validity and reliability test, a classic assumption test consisting of a multicollinearity test, a heteroscedasticity test, a normality test, a simple linear regression analysis, a hypothesis test consisting of a t test and a coefficient of determination. The results showed that the quality of service is categorized as "good" in terms of indicators of reliability (reliability), responsiveness (responsiveness), assurance (assurance and certainty), empathy (caring), and tangible (physical form). While customer satisfaction is classified in the category of "high" in terms of indicators of the suitability of expectations, interest in reusing and willingness to recommend. Hypothesis testing results indicate that there is a relatively high influence between service quality on customer satisfaction on users of online transportation services in the city of Makassar Keywords: Service Quality, Customer Satisfaction 
Analisis Sektor Usaha Kecil dan Menengah Sebagai Model Social Entrepreneurship Berbasis Ekonomi Kreatif (Studi Kasus pada Usaha Kuliner di Kecamatan Liliriaja Kabupaten Soppeng) Inanna; M. Ihsan Said Ahmad; Muhammad Hasan; Muhammad Dinar; Diah Permatasari
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 1 (2023): VOL 4, NO 1 (2023): JE3S, JUNI 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v4i1.146

Abstract

In order to promote economic independence for communities, Social Entrepreneurship promotes social activities by encouraging the local community to become engaged in Small and Medium Enterprises (SMEs) as part of Social entrepreneurship. One way SMEs may ensure their own long-term success and expand their worldwide presence is by adopting a creative economy strategy from each industry. The goal is to ensure that small and medium-sized enterprises (SMEs) in Indonesia can thrive for the long term and ultimately become the backbone of the country's economy. The focus of this study is on small and medium-sized enterprises (SMEs) with the goal of incorporating them into the expanding field of social entrepreneurship within the context of the creative economy. Data is gathered via interviews, written records, and in-person observations (qualitative, interactive analysis approach). Based on these findings, it's clear that the local government actively promotes the growth of small and medium-sized enterprises (SMEs), notably those operating in the food service industry. Social entrepreneurship that relies on the creative economy is encouraged by both the government and large corporations like Google and Facebook because of its potential to boost the economy. Government and small and medium sized enterprises (SMEs) must be involved in order to ensure the long-term success of social entrepreneurship based on the creative economy.
Co-Authors Agung Zulfikri Agus Syam Andi Hikmah Dewi Sriyanti Andi Kurniawati Andi Mimi Nurhizah Andi Tenri Ampa Anisa Muawanah Azzahra Annisa Rezki Ramadhani Anugrah Putra Perdana Arfawati Arfawati Aryuniasari Asmi Asmi Asriani Asriani Citra Ayni Kamaruddin Diah Permatasari Dianta Mustofa K. Dwi Ayu Sarah Fatmawati Fitriani Fitriani Hadi Nasbey Hikmah Maulidyanti Hikmayani Subur Hizbul Khootimah Az Zaakiyyah Ilham Thaef Ilham Thaief Inanna Indra Tjahyadi Karin Riska Febriani Kartina Kartina Latifah Asmil Fauzi Lusiana Lusiana Marhawati Mega Krisdayani Miranda Miranda Miranda Mitha Nur Febrianty Mitra Amalia Gama Moehamad Satiadharma Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ikram Idrus Muhammad Iqbal Usman Muhammad Ishlah Idrus Muhammad Islah Idrus Muhammad Jufri Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rijal Shafar Mukarramah Mukarramah Mustari Mustari Mustari Mustari Mustari Mustari Mustari Muti Almuna Nirwana Nur Ainun Syafri Nur Aisyah Buana Putri Nur Arisah Nur Asni Aulia Nur Asni Aulia Nur Dian Wahyuni Nur Fadilah Ayu Sandira Nur Samsul Bahri Nur Samsul Bahri Nur Samsul Bahri, Nur Samsul Bahri Nur Shofa Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah Putri Ayu Annisa Rafika Kaharuddin Rahmatullah Rahmatullah Rahmatullah Ratna Ratnah S Regal Vedrian Rifka Pratiwi Rosvika Sari Salamun Pasda Samsinar Sanriani Nur Sitti Rapika St. Fatmah Hiola St. Reski Amalia Suherlan Suherlan, Suherlan Syamsu Rijal Syamsu Rijal Syamsuardi Saodi Thamrin Tahir Thamrin Tahir Thamrin Tahir Tuti Supatminingsi Tuti Supatminingsih