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Journal : Jurnal Mantik

The Role of Servicescape, Word of Mouth, Perceived Value of Customer's Behavioral Intention Arifin Djakasaputra; Juliana; Amelda Pramezwary; Rosianna Sianipar
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this research is to investigate the relationship between Servicescape, word of mouth, and the perceived value of customer behavioral intention. Non-probability sampling is used in this study. A sample of 100 respondents was used to test the relationships between specified variables using structural equation modeling (SEM). A seven-point Likert scale was used to assess all indicators. It was discovered that servicescape components have no effect on behavioral intention; however, perceived value and word of mouth have an effect on behavioral intention. To improve validity and reliability, future researchers may replicate the study with more extensive and cross-sectional segments. Future research could look into the moderating role of customer characteristics in the relationship hypothesized in this study. Increase the number of respondents, use different sampling methods, add other variables, and use different units of analysis are all suggestions for future research.
Memorable Tourism Experience Bibliometric Analysis: A Systematic Review Juliana; Sabrina O Sihombing; Ferdi Antonio
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Creating unforgettable experiences is at the core of the tourism and hospitality industry. Improving the recall of consumption experiences can be used as a core marketing strategy in the experience economy. This study explores and analyses the relevance of keywords related to memorable tourism experiences in Scopus indexed scientific articles in 2018-2022. The research method used in this research is bibliometric and systematic analysis. Based on research conducted with bibliometric analysis of 155 keywords that are interconnected with one another related to Memorable Tourism Experience (MTE). The ten keywords with the most vital links were: unforgettable travel experience, intention to revisit, destination image, unforgettable travel experience, satisfaction, travel experience, coffee tour, heritage tourism, memory, and behavioural intention. This shows that these keywords are variables or topics often discussed in Scopus indexed scientific articles for the last five years. Analysis of the interrelationships between keywords includes tourism experience, one of which is carried out in tourist villages. Tourist villages are visited a lot because 1) there are unique attractions or attractions from the village itself, such as destination images and heritage tourism, and 2) there are facilities and accommodations such as lodging, eating and drinking facilities, hawker centres or souvenirs (culinary & coffee tourism). The) visitor centre, 3) there are tourist activities such as weaving, enjoying the scenery and others, 4) the existence of general development as an effort to create a tourist destination that provides the best service for tourists, From the pleasures and visits that have been made can create experiences memorable or meaningful, friendly and kind attitudes of residents towards tourists will also provide memory and affect the image of the destination. The purpose of doing tourism can be a determinant of the behaviour and return of tourists' intentions which can affect tourist destinations and the economy of residents.
Nomad Tourism Development Strategy in Super Priorities Tourism Destinations Labuan Bajo Rosianna Sianipar; Nova Bernedeta Sitorus; Juliana
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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The purpose of this research is to examine tourism development and identify the application of nomadic tourism in destinations Labuan Bajo super priority tourism. This study also aims to determine strategies that can be used to develop nomadic tourism in tourist destinations Labuan Bajo's super priority. This study uses a qualitative method, presenting the data in words, descriptions and descriptions. In this case, the qualitative data in question are how to apply nomad tourism and its development in super tourist destinations Labuan Bajo priority. Nomad tourism is a new style of travel and has been very suitable for development since the Covid-19 Pandemic. Nomad tourism has a concept where tourists can stay for some time with movable amenities. Nomad tourism also has the potential to develop in many tourist destinations in Indonesia with a complete tourism component, one of which is Labuan Bajo. Labuan Bajo has the potential to develop nomad tourism because it has many good amenities with criteria star and non-star with different price levels. Travel concept nomads are in great demand by tourists of productive age, namely 35-55 years and have income and rely heavily on the latest information in determining travel activities. Labuan Bajo has the potential to be developed as a destination for travel to nomads and become one of the ways to increase return visits tourists to Labuan Bajo.
Generation Z's Satisfaction with Online Purchases of Local Brand Coffee During the Covid-19 Pandemic in Greater Jakarta: The Impact of E-Service Quality and Food Quality Nonot Yuliantoro; Jessie Febriani; Maureen Manuela; Vida Elissa; Juliana; Rosianna Sianipar
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

For any coffee shop business to achieve client happiness, especially when selling online, e-service and food quality are crucial considerations. Customers who could previously order directly are now using an internet meal delivery service to order the desired food or drink due to the COVID-19 epidemic. The purpose of this study was to ascertain whether the quality of food and electronic services had an impact on Generation Z's happiness with local brand coffee purchases made online during the Covid-19 pandemic. A survey method is employed in this study. An online questionnaire will be used to gather the data. Data collection will take place in October 2020 during the Covid-19 epidemic, with the target audience being Generation Z clients in Jabodetabek with an age range of 18 to 25. using a convenience sampling strategy for data collection. The PLS-SEM will be used to test the data analysis. According to the study's findings, the quality of electronic services has a favorable impact on customer happiness, and the quality of the food has a substantial impact as well.
Co-Authors Abdul Samad Arief Abigail Valencia Sutjipto Adi Abdurahman Agatha Nirmala Agus Purwanto AGUS PURWANTO Albert Albert Aldo Marcolino Ali Syah Putra Alicia Alicia Amanda Vania Amelda Pramezwary Amelia Lindy Antonio, Ferdi Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Asbari, Masduki Asep Saepullah Assaly, Arifin Beanardo, Marchell Felix Bella Devita Bestadrian Prawiro Theng Billy Eagan Birgitta Stella Calen Calen Carmen Lunabelle Susanto Caroline Putri CAROLINE WIDJAJA CARROLINE . Carven Carven Carven Carven Catherine Catherine Catherine Catherine Catrine Carina Charles Yap Cherry Darmawan Cheryl Jocelyn Cheryl Riji Maretha Chika Yacinta Rahardjo Christabella Viana Austine Christella Andrea Limawan CHRISTIAN GUNAWAN Cicilia Angelisca Daphne Sweet Chandra Daria Aryutami M. Selasa Daria Daria Deandra Ashtyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Delila Pramesti Demson R H Goeltom Desideria Lumongga Dwihadiah Dhana Calista Oktaviani Diansanto Prayoga Diena M.Lemy Edwan Tanyauw El Glory Nathalie Elsa Virginia Elvina Dewi Budiono Elvina Rosalie Elyzabeth , Elyzabeth Emanuel Agung Wicaksono Emmanuel Fernando Emmanuel Fernando Ennelis Ennelis Eric Ricardo Tedja Erina Widianti EUGENE MARSANO Evangeline Wongjaya, Lauren Eveline Eveline Eveline Eveline Evelyn Wijaya Fachrurazi Febryola Indra Feidora Jovanca Putri Felia Felicia Felicia Evelyn Beguiristen Felicia Felicia Felicia Tania E Felix Leonardi Fenny Fenny Fina Sopyana Florensia Irena FRANCISCO JONATHAN Friska Rotua Natalia George Nicholas Gloria Caroline Patras Grace Kezia Josephine Gumarus, Bryan Alexander Gunawan Prabowo Gunawan Widjaja Hans Dhammika Putra Harnjo, Edward Hering, Jessica Nethania Hermawan Dwitama Hotmaria Hertawaty Sijabat Hubner, Ira B. Hutabarat, Linda Rotua I Gusti Agung Anom Yudistira I Ketut Suada Imam Jayanto Imelda Joanna Indah Sentia Indra, Febryola Indriany Sartjie Indriany Sartjie Tanakotta Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Ira B Hubner Ira B Hubner Ira B. Hubner Ira Brunchilda Hubner Ira Hubner Irene Jennifer Jacklyn Angelina James Austin Jane Keisya Tandra Jennifer Aurelia Tanuwihardja Jennifer Eve Jennifer, Irene Jeremia Devananda Jeremiah Aldi Suryawan Tanri Jeremy Setiawan Jerry Ong JERRY ONG Jessalyn Tanubrata Jessalyn Tanubrata Jessalyn Tanubrata Jessica Ardania Jessica Nethania Hering Jessica Novia Widjaja Jessica Shaina Wijaya Jessica Virgiana Wijaya Jessie Febriani Jimmy Muller Hasoloan Situmorang Jimmy Muller Hasoloan Situmorang Jimmy Situmorang Jocelyn Roon JOECELIND GABRIELA Johan Johan Johan Jonathan Oei Jonathan Oei Josephine Jane Josephine Josephine Julia Dewi Julita Then July Hidayat July Hidayat Keke Melinda Kenneth Tjandra KEVIN WIJAYA Kharis Dwi Nugraha Klara Klarissa Kok Shiong Pong La Diu Samiu Lauren Evangeline Wongjaya Madeline Madeline Marchell Felix Beanardo Marselina Putri Kanggeyan Martinus Tukiran Maureen Manuela Meita Orlina Meitolo Hulu Michelle A. Benly Michelle Michelle Michelle Oey Mindhie Tama Gosal Misrofingah Misrofingah Monica Widodo Muhammad Hery Santoso Murwani Wulansari Mutiara Lemy, Diena Nadia Cheryl Effendy Nadya Valerie Natalia Paserela Natalie Natalie Nathaniel Nathaniel Nathaniel Ni Nyoman Vinka Utami Niken Sulisetyowati Nofirman Nofirman Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nove Bernedeta Sitorus Novia A Nukak Novitasari, Dewiana Nurintan Nurintan Nyoman Damien Horn Nyoman Damien Horn Phoebe Emanuella Sulistio Pramono, Rudy Radella Terfinia RENO SUSANTO Reza Adjah Rhoswenlin Rhoswenlin Ricky Ricky Ricky Ricky Rosdiana Pakpahan Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rudianto Rudianto Rudy Rudy Rully Novie Wurarah Rut Susanto Sabrina O Sihombing Sabrina O. Sihombing Sabrina Oktaria Sihombing Saipul Al Sukri Samuel Musa Liha Sandra Maleachi Sandra Maleachi Sandra Maleachi SELLY . Selvi Esther Suwu Sharleen Laurenzia Sharren Meiliana Sheily Triratnasari Tanzil Sherly Sherly Sianipar, Rosianna Silvia Lewinsky Sim Wen Ching Simamora, Javerson Sisilia Chelsye Parera Sitorus, Nova Bernedeta Situmorang, Jimmy Muller Hasoloan Sonny Saputra Steven Elroy STEVEN ELROY Steven Setiadi Suwarto Suwarto Sylena Teresia Andrian Tama Gosal, Mindhie Tania Tanujaya Tarigan, Sri Aprianti Tasha Gracia Haslin Themmy Noval Themmy Noval THEMMY NOVAL Theresia Chandra Theresia Jessica Tiffany Ann Kartoyo Tiffany Meilivia Tjandra, Kenneth Tri Apriyono Ulung Pratama VALENCIA CHATLYN GANI Vallery Valencia Vanessa Wijaya Vasco Adato H Vasco Adato H Goeltom Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Vennia Yurisca Venty Ventyani Veren Patricia Verenia Novelia Christabel Vida Elissa Vincent Setiawan Antony Vincent Setiawan Antony Vitta Natalia Vriandi Hapsara Wijaya, Elyzabeth Wilhelmina Rosse Marisca Gajeng Winnie Winnie Winny Ibe Wowor, Wulan Meiaya Yulius, Kevin Gustian Yustisia Kristiana Zunaidi, Arif