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Journal : Jurnal Informasi dan Teknologi

Analysis of The Influence of Online Consumer Reviews, Seasonal Digital Advertising and Celebrity Endorsers on Repurchase Intention of E-Commerce Consumers Ana Fitriyatul Bilgies; Muhamad Risal Tawil; Ainil Mardiah; Jusatria; Ilham Arief
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.412

Abstract

This research aims to see whether there is an influence of advertising, celebrity endorsers, and online consumer reviews on repurchase intention. This research takes the population, namely e-commerce consumers, throughout Indonesia. The researcher used the nonprobability sampling method, which was purposive sampling. The research utilized a sample size of 100 individuals. The data gathering procedure involves the dissemination of surveys to individuals who have made purchases on many occasions and have been exposed to advertising materials. The researcher employed quantitative methodologies within an explanatory research framework in this study. This study utilizes the Statistical Product and Service Solution (SPSS) application to employ multiple linear regression analysis approaches. The research findings presented in this study are based on the application of the Multiple Linear Regression Analysis method to the collected data. The impact of advertising on the intention to repurchase is evident. The impact of celebrity endorsers on repurchase intentions is negligible. The impact of online consumer reviews on repurchase intentions is negligible. The impact of advertising, celebrity endorsements, and online consumer evaluations on repurchase intentions is significant.
Analysis of The Influence of Hedonic Motivation, Digital Devices Ease of Use Perception, Benefits of Digital Technology and Digital Promotion on Intention to Use of Digital Wallets Consumers Frans Sudirjo; Fahrina Mustafa; Enny Diah Astuti; Muhamad Risal Tawil; Alfa Santoso Budiwidjojo Putra
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.415

Abstract

The purpose of this study is to ascertain whether consumer intention to use and behavior with regard to digital wallets is influenced by factors such as sales promotions, habits, hedonic motivation, perceived benefits, and convenience. The demographic included in this study consists of actual people who use digital wallets in Indonesia. Purposive sampling combined with non-probability sampling was the sample strategy employed. The sample for this study included 200 users of digital wallets. In this study, a field survey with a questionnaire instrument was used as the data gathering method. Path analysis using SPSS AMOS is the data analysis technique employed in this study. The findings of the study led to the following deductions: The benefits that users of digital wallets believe to be obtained are influenced by their perceived convenience. Perceived ease of use has no bearing on users' intention to use digital wallets. Perceived utility has no bearing on a person's inclination to utilize a digital wallet. Perceived benefits have an impact on consumers' usage behavior while using digital wallets. The intention to utilize a digital wallet is influenced by hedonic incentive. The intention to utilize digital wallets is influenced by one's behaviors. The usage patterns of users of digital wallets are influenced by habit. Sales promotions have little effect on how users of digital wallets use their devices. Users' usage behavior of digital wallets is influenced by their intention to use one.
The Influence of Insecurity, Perceived of Technology Innovativeness, Perceived Ease of Use and Perceived Usefulness on Consumers Intention to Use Electronic Toll Payment Cards Frans Sudirjo; Muhamad Risal Tawil; Sabda Imanirubiarko; Loso Judijanto; Tribowo Rachmat Fauzan
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.421

Abstract

The purpose of this study is to examine how optimism, innovativeness, and insecurity affect perceptions of usefulness and ease of use, as well as how these perceptions affect behavioral intention to use. A descriptive research design was employed in this study. The participants in this study are Jakartan e-toll card customers. With a sample size of 100 respondents, this study combined the judgmental sampling technique with a non-probability sampling method. Questionnaires were randomly distributed using a non-probability sampling technique in order to obtain data. Based on the data processing and analysis outcomes, the following conclusions may be drawn from this study: Because optimism has a positive standard coefficient, it positively affects perceived ease of use. Because innovativeness has a positive standard coefficient, it positively affects perceived ease of use. Because insecurity has a positive standard coefficient, it positively affects how easy something is considered to be. Because perceived ease of use has a positive standard coefficient, it positively affects perceived usefulness. Because perceived ease of use has a standard coefficient of positive value, it positively influences behavioral intention.
Application of Rapid Application Development Method to Design E-Commerce Systems in National Expedition Company to Increase Marketing Effectiveness Dendy K Pramudito; Sagaf S.Pettalongi; Muhamad Risal Tawil; Hermila A; Afrizal Zein
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.489

Abstract

This research aims to find out how to design a B2C, online-based e-commerce reservation system for companies. In this research, the data collection methods applied include observation, interviews, and a literature study. The system development process uses the RAD (Rapid Application Development) model and UML modeling tools. The development stages consist of requirement planning, design workshops, and implementation. Based on the research results, it was found that the existence of this B2C e-commerce system can help the public find out information about hotels in real time, find out the condition of room availability, and make room reservations online anytime and anywhere via the web. This system consists of customer registration, room reservations, payments, expense input, and viewing monthly income and expense reports. This e-commerce system makes it easier for customers to make room reservations and helps managers monitor the occupancy rate in the form of the ratio of the number of customers who make room reservations to the total number of rooms in the company through the visitor list view menu, which displays a list of the number of rooms and the number of visitors who are staying overnight. This system makes it easier for managers to view reports on total monthly income and total expenses by selecting the menu to view report data on total income and total monthly expenses.
Co-Authors ., Mohzana Abd. Jalil M. Abdul Halim Abdul Malik Abdurrahman Sadikin Adi Soeprapto Afni Yeni Afrizal Zein Agung Supriyadi Agustian Zen Ahmad Amiruddin Ahmad Mokan Ahmad Salabi Ainil Mardiah Akhmad Ramli Akmal Umar Andriya Risdwiyanto Apdiyani Toalu Arifhan Ady DJ Asdi Asri Ady Bakri Astuti, Enny Diah Atikah Dewi Utami Baharuddin Baharuddin Basuki Winarno Bayu Purbha Sakti Bilgies, Ana Fitriyatul Buamonabot, Irfandi Daniel Tulasi Dendy K Pramudito Desi Ulpa Anggraini Diki Prayugo Wibowo Dwi Asa Verano Dyah Handayani Dewi Eko Susanto Esi Sriyanti Eulis Sri Rosyidatul Badriyyah Evi Gusliana Fahrina Mustafa Fatimah Malini Lubis Fatkhuri Fatkhuri Firman Ashadi Frans Sudirjo Giatika Chrisnawati Grace Hobertina Tahapary Grace Hobertina Tahapary Halimatussa'diah Halimatussa'diah Helmi Ali Helson Hamid Hermila A Hisarma Saragih Hosaini Hosaini Ifadhila Ifadhila Ilham Arief Ito Turyadi Iwan Henri Kusnadi Iwan Henri Kusnadi Jeffri Wuisan Lontaan Gumerung Jenny Nancy Kaligis Joulanda A. M. Rawis Jusatria Kraugusteeliana Kraugusteeliana Kurniawaty, Kurniawaty Kushariyadi Kushariyadi Kusnanto Darmawan Lazuardy Alief Lenda Lumentah Leo Nardo Setia Budi Djojo Loso Judijanto Mattalatta Mattalatta Mauritz Pandapotan Marpaung Melati Dama Moch Arif Hernawan Moh Gifari Sono Mohammad Rizky Yahya Muhammad Amsal Nasution Muhammad Amsal Nasution Muhammad Lukman Hakim Muhammad Subandi Muhammad Thahrim Musfirah Musfirah Musran Munizu Nasution, Annio Indah Lestari Nawiyah Nawiyah Nenden Hendayani Nersiwad Nina Triolita Nooraisyah Nugroho Djati Satmoko Nugroho Djati Satmoko Nur Alam Nur Sitti Khumairoh Prety Diawati Rahmat Pannyiwi Rieneke Ryke Kalalo Rongre, Yohanis Roza, Nelli Sabda Imanirubiarko Sagaf S.Pettalongi Saryanto Saryanto Sidrotun Naim Stellamaris Metekohy Sudirman Pabokori suwarsito suwarsito Tanti Widia Nurdiani Tiryono Ruby Titin Tribowo Rachmat Fauzan Vivid Violin Warkianto Widjaja Widiawati, Wilda Wulandari Wulandari Yoesoep Edhie Rachmad Zainuddin Zainuddin Zulkifli Zulkifli