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Journal : Jurnal Informasi dan Teknologi

Analysis of The Influence of Digital Advertising Attractiveness, User Satisfaction, and Digitalization Perceive Ease of Use on User Loyalty of Digital Payment Card E-Money Frans Sudirjo; Feliks Anggia Binsar Kristian Panjaitan; Eva Yuniarti Utami; Loso Judijanto; Agung Widarman
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.422

Abstract

The purpose of this study is to examine if e-money users' loyalty is influenced by promotional attractiveness, satisfaction, and convenience. The people that use electronic money make up the group that this study used. Purposive sampling was the method employed in this study, and the sample size was one hundred participants. The measurement tools used in this study are ordered according to a Likert scale. In order to collect data for this study, questionnaires and a literature review were employed. Multiple linear regression analysis was employed in this study's data analysis. The following conclusions can be made in light of the analysis and conversation: According to the partial regression test (t-test) results, convenience, satisfaction, and the attractiveness of the campaign all significantly affect the loyalty of e-money users. It is known from the simultaneous regression (f-test) results that convenience, satisfaction, and promotional attractiveness all significantly affect e-money user loyalty at the same time. Then, because it has a higher value than the convenience and happiness variables, the promotion attractiveness variable has the most prominent influence on the loyalty of e-money users.
Development of Employees Attendance Features of Human Resource Information System in A National Logistics Company Rini Setiowati; Eva Yuniarti Utami; Nia Sonani; Angga Pramadista Sudrajat; Muhammad Hery Santoso
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.428

Abstract

The purpose of this study is to determine how to create an HRIS application. The following steps make up the data collection approach used in the development of this application: observation, interviews, and literature review. The author develops systems using the Requirements Analysis and Design (RAD) method, which comprises three stages: requirement planning, design workshop, and implementation (application). The author has presented research and authors from which the following conclusions can be made: Using UML (Unified Modeling Language) tools and the RAD (Rapid Application Development) methodology, the HRIS attendance information system was evaluated and designed. through the use of three stages for the design, implementation, and requirements planning processes. Through the attendance function in the developed HRIS (Human Resources Information System) application, the system development can facilitate data processing and employee absence reporting for HR (Human Resources). Obviously, there are still issues with this method. Numerous things can still be done to improve and further expand this system. It is envisaged that development will extend beyond attendance and include the ability to use the HRIS application to distribute information on HRD activities.
Analysis of The Influence of Technology Perceived Quality, Digital Advertising and Technology Digital Experiental Marketing on Customers Intention to Purchase at Marketplace Platform Tokopedia Frans Sudirjo; Rezky Nurbakti; Isfauzi Hadi Nugroho; Adriansyah Ekaputra; Eva Yuniarti Utami
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.454

Abstract

The study's goal is to examine how advertising, perceived quality, and experiential marketing affect consumers' decisions to buy. The judgment sampling approach is the sample technique employed in this study. Based on the assumption that respondents had shopped online, samples were chosen. One hundred samples will be collected for this study. In this study, the author employed two different types of data: primary and secondary. Using Cronbach's alpha, researchers assess a variable's dependability in this test. Multiple linear regression analyses are used in the examination of research data. Experience marketing, perceived quality, and advertising are found to have a major impact on the purchasing decisions of customers who actively use e-commerce applications, according to the research findings. The a-value of 13.4 shows the buyer's decision value when there is no influence from the experiential marketing, perceived quality, or advertising variables. The regression coefficients b1, b2, and b3 each show that a one-unit increase in the experiential marketing, perceived quality, and advertising variables will result in an increase in purchasing decisions by 0.24, 0.2, and 0.24 respectively.
Analysis of The Influence of Situational Digital Advertising Through Online Video Sharing and Social Media Platform on Customers Intention to Purchase at E-Commerce Application Shopee Putri Ekaresty Haes; Donny Dharmawan; Desman Serius Nazara; Mokhamad Arwani; Eva Yuniarti Utami
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.455

Abstract

This research aims to determine the effect of advertising exposure on shopping interest. The paradigm used in this research is the positivism paradigm. This study uses a quantitative approach. This research uses non-experimental research methods with a type of method, namely the survey method. The population in this study were students. The number of samples in this research was 100. The primary data for this research uses data obtained from a questionnaire that has been distributed in the form of a Google Form. The linear regression test in this research uses product moments with SPSS version 24 for Windows. Based on the findings and discussion of the research that has been carried out, it can be concluded that the level of advertising exposure is in the medium category with a percentage of 60%. The level of interest in shopping through applications is also in the medium category, with a percentage of 40%. From the research results, it can be concluded that advertising exposure influences shopping interest. Based on the results of the t-value, namely 3.5 > 1.98, The coefficient of determination in this equation has a positive value of 12.5%. This figure means that the advertising exposure variable does not have a big influence on shopping interest at 12.5%. Other factors that were not considered in this study contributed the remaining 87.5%. So the conclusion is that if the advertising exposure variable increases, then interest in shopping through the application will also increase. Vice versa, if advertising exposure decreases, shopping interest also decreases.
Application of The User Centered Design Method To Evaluate The Relationship Between User Experience, User Interface and Customer Satisfaction on Banking Mobile Application Frans Sudirjo; Dominica Maria Ratna Tungga Dewa; Lucky Indra Kesuma; Lilik Suryaningsih; Eva Yuniarti Utami
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.465

Abstract

The aim of this research is to evaluate user satisfaction through UI/UX design in mobile banking and find out what kind of UI/UX appearance users want using the user-centered design method. This research uses a qualitative approach. In addition to the qualitative approach, this research also incorporates a quantitative approach. Data collection in this research used usability testing, interviews, and questionnaires. We calculated the data obtained from the questionnaire statistically using Microsoft Excel. The results of questionnaire data analysis can be in the form of graphs or numbers. Researchers create a list of required elements or features to maintain, add, improve, or remove after collecting and analyzing data. Researchers will implement the requirements list by providing prototype design recommendations. The research results showed that 90% of participants successfully completed the 10 task scenarios given during the evaluation of ongoing mobile banking usability testing. Furthermore, during the evaluation of mobile banking prototype recommendations, 99% of participants successfully completed the 10 task scenarios that had been given. The appearance that users want is a more attractive appearance by adding more icons and illustrations, as well as making the appearance more modern. Additional features that users want, namely adding an e-wallet top-up feature, not limiting the account mutations that can be seen, adding a share feature after transfer, adding fingerprint and face ID features in the login section, and adding a copy feature to be able to copy account numbers.
Analysis Of Perceived Value of Benefit Cash on Delivery Payment Method Customers When Using Digital Wallet Application Desman Serius Nazara; Ratnawita; Silvia Ekasari; Emma Budi Sulistiarini; Eva Yuniarti Utami
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.467

Abstract

The purpose of this study is to examine how secure and comfortable cash on delivery (COD) and e-wallet consumers feel about their payment options. Survey research is the method employed in this study. All students are the population in question. Purposive sampling was the method of sampling that was applied. 100 people made up the sample in this study. In order to collect data for this study, questionnaires, records, and interviews were used. Quantitative data analysis is the method employed. Two associated samples are compared in this study using a comparative analysis sample type. The study's conclusions revealed that consumers' comfort levels with cash-on-delivery and e-wallet payment options differ. Convenience with cash on delivery is valued at 48.5 on average, whereas e-wallet convenience is valued at 58.5. Consequently, it can be said that the e-wallet payment method offers more convenience than the cash on delivery payment option. Users of e-wallet payment options and cash on delivery have different levels of security. For COD security, the average value is 37.5, and for e-wallet security, it is 39.5. It is evident that there is little difference in the average value of cash on delivery security (2.5) between it and e-wallet security. Even so, the security level of e-wallets is higher than the security of cash on delivery (COD).
Co-Authors Abdul Rasyid Acep Fatchuroji Adriansyah Ekaputra Agung Widarman Ahmad Rizani Alfiana Ana Shohibul Manshur Al Ahmad Andi Aris Mattunruang Andi Naila Quin Azisah Aliasyahbana Andika Isma Andri Ardhiyansyah Angga Pramadista Sudrajat Anugriaty Indah Asmarany Arief Yanto Rukmana Asri Ady Bakri Awwal, Muhammad Al Faridho Bambang Purwoko Baren Sipayung Baso Iwang Chevy Herli Sumerli Dama Yuninata Desman Serius Nazara Devi Susiati Diah Apriliani Diah Pramesti Dominica Maria Ratna Tungga Dewa Donny Dharmawan Dyah Ayu Suryaningrum Eka Immamah Ekbal Santoso Emma Budi Sulistiarini Erasma Eri Mardiani Eva Andriani Eva Desembrianita Fajriani Azis Fatma Sarie Feliks Anggia Binsar Kristian Panjaitan Fenny Fenny Frans Sudirjo H. M. Anwar Hartin Kurniawati Hasrun Afandi Umpusinga Heri Susanto Hommy Dorthy Ellyany Sinaga Ikhyanuddin Ilma Wulansari Hasdiansa Imam Hanafi Indah Wati Indriana Indriana Irwan Moridu Isfauzi Hadi Nugroho Jamaluddin Majid Kesuma, Lucky Indra Kushariyadi Lilik Suryaningsih Loso Judijanto Lukman Hakim M.M, Besse Faradiba Moh Gifari Sono Moh Hafidurrahman Moh Rohim Suharyadi Mohammad Gifari Sono Mokhamad Arwani Muhamad Ammar Muhtadi Muhammad Hery Santoso Muhlis Mulyadi Mulyadi Musran Munizu Muthi’atul Khasanah Nia Sonani Nova Erliyana Novela Deva Puasa Sucifa Fitriansyah Nur Aisyah Qadri Saiful Nurlaila Syarfiah Asfo Nurlia Nurlia Prety Diawati Prihandoko, Lastika Ary Putri Ekaresty Haes Ratnawita Rendi Randika Reza Fahlevi Lubis Rezky Nurbakti Rifky Lana Rahardian Rina Destiana Rini Setiowati Riyanti, Apriani Rohmawan Adi Pratama Roosganda Elizabeth Rosita Mei Damayanti Rudi Kurniawan Sabil Sabil Salamatun Asakdiyah Sarwo Eddy Wibowo Silvester Adi Surya Herjuna Silvia Ekasari Siti Annisa Wahdiniawati Soemarno Hidayatullah. S Soni Suharmono Sudarmanto, Eko Sulistyo Budi Utomo Sunarto Suparman Suriadi Syamsu Rijal Syamsu Rijal Taufiqurokhman Taufiqurokhman Tera Lesmana Tia Nurapriyanti Tienni Mariana Simanjorang Tika Handayani Wilda Widiawati Yudith F. Lerrick Yusuf Ronny Edward Zakaria Zakaria Zunan Setiawan