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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Pariwisata Pesona Journal of Business & Banking Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Economic Education Analysis Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Cakrawala : Jurnal Humaniora Bina Sarana Informatika JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR ABDIMAS SILIWANGI International Journal of Social Science and Business Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN BISNIS At-Ta'lim : Media Informasi Pendidikan Islam JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Mantik Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Hospitality dan Pariwisata Enrichment : Journal of Management JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Sosiohumaniora Kodepena (JSK) Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) JUDICIOUS: Journal of Management International Journal of Social and Management Studies (IJOSMAS) E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Journal of Social Responsibility Projects by Higher Education Forum Journal of Community Service and Engagement Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi TAAWUN: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Konferensi Nasional PKM-CSR Journal of Information Systems and Management Indonesian Marketing Journal Journal Of Natural Science and Technology Adpertisi Jurnal Bangun Abdimas Jurnal Bangun Manajemen International Journal of Applied Business and International Management Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Indonesia Sosial Teknologi Cross-border Jurnal Nusantara Mengabdi Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Penelitian Pendidikan Indonesia
Juliana, Juliana
School Of Hospitality And Tourism, Pelita Harapan University, Jakarta, Indonesia
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Journal : Jurnal Bangun Manajemen

 1 
THE IMPLEMENTATION OF PROMOTIONAL STRATEGIES DURING COVID 19 PANDEMIC TO INCREASE PRODUCT SALES Ira B Hubner; Juliana Juliana; Sonny Saputra; Arifin Djakasaputra
Jurnal Bangun Manajemen Vol. 1 No. 1: Mei 2022
Publisher : PT Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.156 KB) | DOI: 10.56854/jbm.v1i1.10

Abstract

Salah satu bentuk usaha yang berkembang pesat di industri makanan dan minuman adalah kedai kopi. Namun, sejak munculnya pandemi virus COVID-19 di Indonesia, pemerintah Indonesia mengeluarkan peraturan PSBB (Pembatasan Sosial Berskala Besar). Aturan ini dibuat untuk mencegah penyebaran virus. Namun kondisi tersebut berdampak pada kegiatan operasional dan penurunan pendapatan kedai kopi. Tujuan dari penelitian ini adalah untuk mengkaji seberapa besar dampak pandemi covid-19 terhadap penjualan makanan dan minuman, serta untuk mengetahui penerapan strategi promosi pada kedai kopi Maxx Coffee di The Breeze. Metode penelitian yang digunakan adalah studi kasus naratif atau deskriptif. Metode ini merupakan penelitian yang digunakan untuk menggambarkan suatu gejala, suatu peristiwa yang terjadi pada saat ini atau suatu masalah yang sebenarnya. Dalam penelitian ini, pengumpulan data dilakukan dengan cara wawancara pribadi dengan pelaku operasional usaha dan dokumentasi lapangan. Analisis data yang dilakukan adalah deskriptif analitik berdasarkan fakta-fakta yang ditemukan di lapangan kemudian menjadi hipotesis atau teori. Deskriptif analitik membahas bagaimana penulis merangkum sekumpulan data sehingga pembaca dapat dengan mudah memahami data tersebut. Hasil penelitian ini menunjukkan bahwa terdapat perbedaan yang cukup signifikan pada perbandingan tingkat penjualan sebelum dan sesudah pandemi covid-19. Strategi promosi baru yang tidak monoton harus dilakukan untuk dapat menumbuhkan kembali minat beli konsumen yang berujung pada peningkatan pendapatan penjualan pada Maxx Coffee The Breeze.
THE ROLE OF SOCIAL MEDIA MARKETING DAN CUSTOMER ENGAGEMENT TERHADAP NIAT BELI KONSUMEN (STUDI PADA KOPI KENANGAN) Sandra Maleachi; Juliana Juliana; Abigail Valencia Sutjipto; Jessalyn Tanubrata; Josephine Jane
Jurnal Bangun Manajemen Vol. 1 No. 2: November 2022
Publisher : PT Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.96 KB) | DOI: 10.56854/jbm.v1i2.95

Abstract

Penelitian ini dilakukan guna untuk mengetahui pengaruh pemasaran jejaring media sosial kopi kenangan dan keterikatan konsumen kopi kenangan terhadap niat beli konsumen. Salah satu bentuk pemasaran adalah e-marketing (pemasaran elektronik) atau online marketing yang berfokus pada pemanfaatan teknologi informasi untuk kegiatan pemasaran.. Akibatnya, media sosial semakin banyak digunakan sebagai sarana promosi produk. Hal ini dapat berpengaruh pada keterikatan konsumen (customer engagement) dimana keterikatan konsumen adalah hubungan komunikasi antara produsen dengan konsumen yang terbentuk melalui interaksi dan pengalaman yang dirasakan pelanggan secara keseluruhan terhadap produk atau jasa yang mereka pilih. Penelitian ini dilakukan menggunakan metode Probability Sampling yang berarti teknik pengambilan sampel secara acak. Metode yang digunakan dalam probability sampling ini yaitu Stratified Random Sampling. Pendekatan yang digunakan oleh peneliti yaitu pendekatan kuantitatif dimana Pengumpulan data pada penelitian ini dilakukan dengan membagikan kuesioner melalui google form (Online Questionnaire). Hasil dari penelitian ini menunjukan bahwa (1) Pemasaran jejaring media sosial mempengaruhi niat beli konsumen, (2) Keterikatan konsumen mempengaruhi niat beli konsumen.
PEMANFAATAN LIMBAH KULIT PISANG CHAVENDISH DAN PISANG TANDUK SEBAGAI BANANA PEEL BACON Caroline Putri; Delila Pramesti; Juliana Juliana
Jurnal Bangun Manajemen Vol. 2 No. 1: Mei 2023
Publisher : PT Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/jbm.v2i1.151

Abstract

This research was carried out with the aim of analyzing how to innovate banana peels to provide a varied menu and to analyze the assessment of the level of preference and goodness of banana peel bacon products in terms of texture, taste, aroma and color to the panelists. There are several ways to reduce banana peel waste, such as being used as fertilizer, charcoal or processed into food products such as donuts, cakes, and so on. However, research on processing banana peels into banana skin bacon has not been found much. In this study, researchers used chavendish banana peels and horn banana peels because the texture and color of the two bananas are different, chavendish banana peels tend to be thinner with a bright yellow color while horn bananas have brownish yellow banana skin, harder and thicker. Researchers used the organoleptic test method for product research with a hedonic quality test or assessment of the goodness of the product to assess the taste, aroma, texture, color of banana skin flesh and researchers also carried out a hedonic test or preference test for banana skin meat products. The results of this study showed that the quality test the hedonic test or goodness-of-fit test of Chavendish banana peel is superior with a score of 4.75 out of 5, while in the hedonic test or test of preference for horn banana peel it is superior with a score of 4.83 out of 5. Keywords: Banana Peel; Banana Peel Bacon; Banana Peel Products
BUSINESS CANVAS MODEL SWOT AND PORTER ANALYSIS DONGGEURAMI RESTAURANT (KOREA ALA CARTE RESTAURANT) Cheryl Riji Maretha; Juliana Juliana
Jurnal Bangun Manajemen Vol. 2 No. 1: Mei 2023
Publisher : PT Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/jbm.v2i1.174

Abstract

Korean culture in Indonesia is reaching its peak of popularity. One of them is a culinary culture that is developing and acceptable to local people. Korean Culinary Business is quite interesting to see further. One of them is Donggeurami Restaurant which is a Korean culinary business design. Donggeurami Restaurant is a restaurant that sells Korean specialties and also Korean fusion with local flavors. Donggeurami Restaurant's target market is in the age range of 20 to .. years located in Tangerang and its surroundings. This restaurant will be built in Gading Serpong and is aimed at people who like innovative Korean cuisine. This business feasibility study was conducted to assess the feasibility of the Donggeurami Restaurant business which can be seen from various aspects, namely marketing aspects, operational aspects, human resource aspects, and financial aspects. Based on studies conducted through questionnaires to 400 respondents and other secondary data, the Donggeurami Restaurant business is feasible to run.
Co-Authors Abdul Samad Arief Abigail Valencia Sutjipto Adi Abdurahman Agatha Nirmala Agus Purwanto AGUS PURWANTO Albert Albert Aldo Marcolino Ali Syah Putra Alicia Alicia Amanda Vania Amelda Pramezwary Amelia Lindy Antonio, Ferdi Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Asbari, Masduki Asep Saepullah Assaly, Arifin Beanardo, Marchell Felix Bella Devita Bestadrian Prawiro Theng Billy Eagan Birgitta Stella Calen Calen Carmen Lunabelle Susanto Caroline Putri CAROLINE WIDJAJA CARROLINE . Carven Carven Carven Carven Catherine Catherine Catherine Catherine Catrine Carina Charles Yap Cherry Darmawan Cheryl Jocelyn Cheryl Riji Maretha Chika Yacinta Rahardjo Christabella Viana Austine Christella Andrea Limawan CHRISTIAN GUNAWAN Cicilia Angelisca Daphne Sweet Chandra Daria Aryutami M. Selasa Daria Daria Deandra Ashtyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Delila Pramesti Demson R H Goeltom Desideria Lumongga Dwihadiah Dhana Calista Oktaviani Diansanto Prayoga Diena M.Lemy Edwan Tanyauw El Glory Nathalie Elsa Virginia Elvina Dewi Budiono Elvina Rosalie Elyzabeth , Elyzabeth Emanuel Agung Wicaksono Emmanuel Fernando Emmanuel Fernando Ennelis Ennelis Eric Ricardo Tedja Erina Widianti EUGENE MARSANO Evangeline Wongjaya, Lauren Eveline Eveline Eveline Eveline Evelyn Wijaya Fachrurazi Febryola Indra Feidora Jovanca Putri Felia Felicia Felicia Evelyn Beguiristen Felicia Felicia Felicia Tania E Felix Leonardi Fenny Fenny Fina Sopyana Florensia Irena FRANCISCO JONATHAN Friska Rotua Natalia George Nicholas Gloria Caroline Patras Grace Kezia Josephine Gumarus, Bryan Alexander Gunawan Prabowo Gunawan Widjaja Hans Dhammika Putra Harnjo, Edward Hering, Jessica Nethania Hermawan Dwitama Hotmaria Hertawaty Sijabat Hubner, Ira B. Hutabarat, Linda Rotua I Gusti Agung Anom Yudistira I Ketut Suada Imam Jayanto Imelda Joanna Indah Sentia Indra, Febryola Indriany Sartjie Indriany Sartjie Tanakotta Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Ira B Hubner Ira B Hubner Ira B. Hubner Ira Brunchilda Hubner Ira Hubner Irene Jennifer Jacklyn Angelina James Austin Jane Keisya Tandra Jennifer Aurelia Tanuwihardja Jennifer Eve Jennifer, Irene Jeremia Devananda Jeremiah Aldi Suryawan Tanri Jeremy Setiawan JERRY ONG Jerry Ong Jessalyn Tanubrata Jessalyn Tanubrata Jessalyn Tanubrata Jessica Ardania Jessica Nethania Hering Jessica Novia Widjaja Jessica Shaina Wijaya Jessica Virgiana Wijaya Jessie Febriani Jimmy Muller Hasoloan Situmorang Jimmy Muller Hasoloan Situmorang Jimmy Situmorang Jocelyn Roon JOECELIND GABRIELA Johan Johan Johan Jonathan Oei Jonathan Oei Josephine Jane Josephine Josephine Julia Dewi Julita Then July Hidayat July Hidayat Keke Melinda Kenneth Tjandra KEVIN WIJAYA Kharis Dwi Nugraha Klara Klarissa Kok Shiong Pong La Diu Samiu Lauren Evangeline Wongjaya Madeline Madeline Marchell Felix Beanardo Marselina Putri Kanggeyan Martinus Tukiran Maureen Manuela Meita Orlina Meitolo Hulu Michelle A. Benly Michelle Michelle Michelle Oey Mindhie Tama Gosal Misrofingah Misrofingah Monica Widodo Muhammad Hery Santoso Murwani Wulansari Mutiara Lemy, Diena Nadia Cheryl Effendy Nadya Valerie Natalia Paserela Natalie Natalie Nathaniel Nathaniel Nathaniel Ni Nyoman Vinka Utami Niken Sulisetyowati Nofirman Nofirman Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nove Bernedeta Sitorus Novia A Nukak Novitasari, Dewiana Nurintan Nurintan Nyoman Damien Horn Nyoman Damien Horn Phoebe Emanuella Sulistio Pramono, Rudy Radella Terfinia RENO SUSANTO Reza Adjah Rhoswenlin Rhoswenlin Ricky Ricky Ricky Ricky Rosdiana Pakpahan Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rudianto Rudianto Rudy Rudy Rully Novie Wurarah Rut Susanto Sabrina O Sihombing Sabrina O. Sihombing Sabrina Oktaria Sihombing Saipul Al Sukri Samuel Musa Liha Sandra Maleachi Sandra Maleachi Sandra Maleachi SELLY . Selvi Esther Suwu Sharleen Laurenzia Sharren Meiliana Sheily Triratnasari Tanzil Sherly Sherly Sianipar, Rosianna Silvia Lewinsky Sim Wen Ching Simamora, Javerson Sisilia Chelsye Parera Sitorus, Nova Bernedeta Situmorang, Jimmy Muller Hasoloan Sonny Saputra Steven Elroy STEVEN ELROY Steven Setiadi Suwarto Suwarto Sylena Teresia Andrian Tama Gosal, Mindhie Tania Tanujaya Tarigan, Sri Aprianti Tasha Gracia Haslin Themmy Noval Themmy Noval THEMMY NOVAL Theresia Chandra Theresia Jessica Tiffany Ann Kartoyo Tiffany Meilivia Tjandra, Kenneth Tri Apriyono Ulung Pratama VALENCIA CHATLYN GANI Vallery Valencia Vanessa Wijaya Vasco Adato H Vasco Adato H Goeltom Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Vennia Yurisca Venty Ventyani Veren Patricia Verenia Novelia Christabel Vida Elissa Vincent Setiawan Antony Vincent Setiawan Antony Vitta Natalia Vriandi Hapsara Wijaya, Elyzabeth Wilhelmina Rosse Marisca Gajeng Winnie Winnie Winny Ibe Wowor, Wulan Meiaya Yulius, Kevin Gustian Yustisia Kristiana Zunaidi, Arif