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Analysis of the Interconnection between Digital Skills of Human Resources in SMEs and the Success of Digital Business Strategy Implementation Sutrisno Sutrisno; Kraugusteeliana Kraugusteeliana; Syamsuri Syamsuri
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 2 (2024): MALCOM April 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i2.1282

Abstract

The advancement of information technology has transformed the way SMEs operate, from marketing aspects to inventory management. Digital business opens up new opportunities for SMEs but also demands new skills from human resources to keep up with these developments. The objective of this research is to analyze the interconnection between the digital skills of human resources in SMEs and the success of implementing digital business strategies. This research method focuses on qualitative literature review using Google Scholar as the data source, especially for articles published between 2021 and 2024. The study results indicate that the role of human resources in an increasingly digital business world is crucial. The digital skills possessed by human resources not only affect the effectiveness of implementing digital business strategies but also impact the competitiveness and sustainability of SMEs in the constantly changing market. A deep understanding of the market, creativity in innovation, and adaptability are important factors in ensuring business success in this digital era.
Strategic Exploration of Training and Development to Enhance Digital Marketing Competence in Human Resource Management Kraugusteeliana Kraugusteeliana; Suherlan; Hizbul Khootimah Az Zaakiyyah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.130

Abstract

In the context of globalization and the advancement of information technology, digital marketing has become a crucial element in business strategy. Digital transformation has brought significant changes in how companies interact with customers and the market. This research aims to discuss how training and development can serve as an effective strategy to enhance digital marketing competence within the realm of human resource management (HRM). The research methodology employed is a qualitative literature review, drawing data from Google Scholar within the timeframe of 2013-2023. A qualitative approach is utilized to delve into a profound understanding of the research topic through the analysis of scholarly literature and conceptual studies. The study's findings indicate that, in the pursuit of success in this digital era, a strategic exploration of training and development to enhance digital marketing competence in human resource management (HRM) is a crucial step. The rapid technological transformation has altered the business paradigm, and organizations striving for relevance must ensure that their HRM teams possess a profound understanding of digital marketing.
Effective Social Media Communication Strategies to Expand the Market Reach of MSMEs During Ramadan Season D Yadi Heryadi; Muhammad Nur Afiat; Kraugusteeliana Kraugusteeliana
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.160

Abstract

Ramadan is not only a spiritual time for Muslims but also a significant economic period, especially for MSMEs. During this holy month, consumer demand increases significantly due to preparations for celebrations and social activities. This research aims to examine effective social media communication strategies to expand the market reach of MSMEs during Ramadan season. The methodology employed in this study is a literature review with a qualitative approach and descriptive analysis. Google Scholar is utilized as the primary data source, covering the years 2014 to 2023. The study findings indicate that in designing effective social media communication strategies to expand the market reach of MSMEs during Ramadan season, several crucial steps should be implemented. These include carefully identifying the target audience to ensure the created content is relevant and engaging to them. Subsequently, focus on producing quality content that aligns with the Ramadan theme, including the use of relevant hashtags to enhance visibility. By implementing these steps, it is expected that MSMEs can achieve greater success in expanding their market reach during Ramadan.
Penerapan Metode WASPAS dalam Pemilihan Handphone Gaming Terbaik Sitti Nur Alam; Hendrikus Haipon; Septiana Ningtyas; Saludin Saludin; Kraugusteeliana Kraugusteeliana
Journal of Computer System and Informatics (JoSYC) Vol 4 No 2 (2023): Februari 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josyc.v4i2.3087

Abstract

The technology that people are most interested in is mobile phones. Apart from being a tool for exchanging information and as a means of communication, mobile phones are also used as entertainment tools such as playing games. The large number of HP brands confuses potential buyers in determining which HP brand is good. To help the public in choosing the best HP Gaming brand, this can be done by using the SPK. SPK is a system where the procedure for working is to use a computer working procedure. In using SPK, must use the method. In this study the method used was the WASPAS method. The WASPAS method is a method that uses 2 steps, where the first step is to calculate normalization by carrying out the division operation. By implementing the WASPAS method, a value of 2.9710 is obtained as an alternative to A2 as the best HP Gaming brand with the Infix Zero 20 brand.
The Influence of Community Support on the Sustainability of MSMEs in the Digital Era Diksi Metris; Kraugusteeliana Kraugusteeliana; Jeffriansyah Dwi Sahputra Amory; Fahrina Mustafa; Andriya Risdwiyanto
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.102

Abstract

With the advancement of technology and internet penetration, the Micro, Small, and Medium Enterprises (MSMEs) sector has undergone significant changes. The digital era presents new opportunities and challenges for MSMEs, enabling them to leverage technology to enhance productivity, marketing, and market access. This research aims to contribute additional insights to the existing literature, focusing on the sustainability of MSMEs amidst the dynamics of the digital era. The study adopts a qualitative approach with an emphasis on literature review, drawing data from Google Scholar during the period 2009 to 2023. The findings indicate that community support plays a crucial role in maintaining the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Awareness of the importance of local products, financial support through investment and crowdfunding, and social support in the form of promotion and active participation form a strong foundation for MSME growth. The strong bond between MSMEs and the community creates an environment in which MSMEs can develop and compete effectively in the dynamic digital market.
Analysis of Interest in Using Shoopepay Among Millenials Using the Technology Acceptance Model Kraugusteeliana Kraugusteeliana; Asri Ady Bakri; HM. Mudjib Mustain; Nugroho Eko Budiyanto; Hadi Sutrisno
Journal of Applied Science, Engineering, Technology, and Education Vol. 5 No. 2 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci2388

Abstract

The objective of this research endeavour is to analyse the impact of perceived expediency, usefulness, risk, and utility on the millennial generation's inclination to utilise ShopeePay. The study's population comprises millennials who are users of ShopeePay or have access to the service. An example of 90 respondents will be selected from this population to participate in the research as subjects. The methodology employed for data analysis in this study is multiple linear regression. This study employs quantitative approaches, specifically Simple Random Sampling and Likert scales, to assess the attitudes, opinions, and perceptions of the participants. Perceived convenience had no positive and statistically significant effect on the influence of ShopeePay usage among millennials, according to the findings. However, the influence of ShopeePay usage on the millennial generation is positively and significantly impacted by the second independent variable, perceived utility, the third independent variable, perceived usefulness, and the fourth independent variable, perceived risk. This study's implication is to concentrate the analysis on a single form of electronic wallet, ShopeePay, through an examination of its impact on interest in utilising the ShopeePay electronic wallet.
Masalah Kesehatan dan Data Dalam Teknologi Blockchain Ilham Kamaruddin; Kraugusteeliana Kraugusteeliana; Sara Surya; Musiana Musiana; Muhamad Risal Tawil
Jurnal Ners Vol. 8 No. 1 (2024): APRIL 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v8i1.19719

Abstract

Dalam era digital yang semakin maju, teknologi blockchain telah muncul sebagai salah satu inovasi yang potensial untuk mengubah berbagai sektor, termasuk sektor kesehatan. Blockchain adalah sistem terdesentralisasi yang memungkinkan transparansi, keamanan, dan integritas data yang tinggi melalui penggunaan rantai blok yang terdistribusi di berbagai node atau komputer. Dalam artikel ini, kami akan menyelidiki lebih lanjut masalah-masalah kesehatan dan data yang terkait dengan penggunaan teknologi blockchain dalam industri kesehatan. Kami juga akan menjelajahi beberapa solusi yang telah diusulkan dan langkah-langkah yang perlu diambil untuk mengatasi tantangan tersebut. Adapun beberapa masalah yang dibahas adalah Pertama, privasi dan keamanan data kesehatan yang dapat ditingkatkan melalui penggunaan teknologi blockchain dalam sektor kesehatan. Kedua, tantangan dan hambatan yang dihadapi dalam mencapai interoperabilitas data antara berbagai platform dan sistem kesehatan dalam konteks penggunaan teknologi blockchain. Ketiga, teknologi blockchain dapat digunakan untuk meningkatkan manajemen riwayat medis pasien dan bagaimana tantangan implementasinya. Keempat, regulasi dan kepatuhan hukum harus diatur untuk memastikan penggunaan yang etis dan aman dari teknologi blockchain dalam kesehatan. Kelima, penggunaan teknologi blockchain dalam sektor kesehatan dapat memberikan manfaat nyata dalam meningkatkan efisiensi dan keamanan sistem kesehatan. Desain Penelitian yang digunakan dalam ini adalah Penelitian literatur. Penelitian ini melibatkan tinjauan, evaluasi, dan sintesis kritis terhadap literatur yang relevan dengan topik penelitian.
Co-Authors Abdul Karim Abdurrahman Sadikin Abu Muna Almaududi Ausat Agustian Zen Agustian Zen Ahmad Ibnu Islami Ahmad Subagiyo Airlambang, Dwiki Alfiatun Masrifah Alviansah, Yoga Pratama Amira Novalinda Ananda Alvi Al Fadhli Andik Adi Suryanto Andriya Risdwiyanto Anita Muliawati Anita Muliawati Anwar Nassihin Arief Yanto Rukmana Arief Yanto Rukmana Artika Arista Arwin Lawi Asri Ady Bakri Asri Ady Bakri Azhar Andika Putra Bahtiar Efendi Bambang Bambang Triwahyono Bambang Winardi Baren Sipayung Bekti Setiadi Buamonabot, Irfandi Buyung Firmansyah Chairul Anwar Chevy Herli Sumerli Cipta Sekarrini D Yadi Heryadi Darmo, Cahyo Pambudi David Rindu Kurniawan Dedy Setyo Oetomo Della Chintiya Dewi Dendy K Pramudito Dendy K. Pramudito Deni Mahdiana Devin Mahendika Diana Dyah Damayanti Diki Prayugo Wibowo Dikky Suryadi Diksi Metris Dina Septina Diva Aulia Shafira Dwi Asa Verano Edy Winarno Edy Winarno Eggy Giofandi Eliyanti Agus Mokodompit Endang Surjati Erly Krisnanik Ernie C. Avila Eva Solina Gultom Eva Solina Gultom Fahrina Mustafa Fauzan Ahmat Rahmawan Fidi Setyawan Fifto Nugroho Firdaus Firdaus Firman Aziz Fithriah Napu Frans Sudirjo Frans Sudirjo Fryda Fatmayati Geofakta Razali Gideon Setya Budiwitjaksono Hadi Sutrisno Hamonangan Kinantan Prabu Hana Hanifah Hefri Yodiansyah Helena Nurramdhani Irmanda Hendri Hermawan Adinugraha Hendrikus Haipon Hendy Tannady Heri Purwanto Hizbul Khootimah Az Zaakiyyah Hizbul Khootimah Azzaakiyyah HM. Mudjib Mustain I GEDE SUSRAMA I Gede Swasrama Ika Nurlaili Isnainiyah Ilham Arief Indra Rustiawan Indra Rustiawan Intan Hesti Indriana Intan Hesti Indriana Ira Modifa Tarigan Irwan Moridu Ishak Bagea Ito Turyadi Itot Bian Raharjo Iwan Adhicandra Iwan Adinugroho Iwan Henri Kusnadi Jayadianti, Herlina Jeffriansyah Dwi Sahputra Amory Kamaruddin, Ilham Karya Suhada Khursatul Munibah Kiki Farida Ferine Laksono Trisnantoro Laros Tuhuteru Lili Fadli Muhamad M. Rafid Mahardhani, Ardhana Januar Mas Diyasa, I Gede Susrama Mas’ud Muhammadiyah Maulana, Ibnu Panji Medina Nurul Zahra Mekar Meilisa Amalia Merita Ayu Indrianti Mesri Welhelmina Nisriani Manafe Moch Arif Hernawan Moh. Solehudin Mohamad Bayu Wibisono Mohamad Trio Febriyantoro Muchamad Sobri Sungkar Muhamad Risal Tawil Muhamad Risal Tawil Muhammad Abigail Athallah Muhammad Ade Kurnia Harahap Muhammad Ade Kurnia Harahap Muhammad Faisal Muhammad Farhan Muhammad Nordiansyah Muhammad Nur Afiat Muhammad Rif'an Dzulqornain Muhammad Subandi Muhammad Umar Maya Putra Musiana Musiana Mutia Hasanah Nasruddin Khalil Harahap Naufal Rizki Putra Nayla Tinneke Kusmawardhani Novi Rahayu Nugroho Eko Budiyanto nurfathi, Savira Nurlaili Rahmi Nurul Hikmah Octavia, Pipin Oh Zi Jian Prety Diawati Rachmadi Indrapraja Rahmat Rahmat Ramdhan Kurniawan Rini Puji Astuti Rinovian Rais Rio Wirawan Rizal Bakti Robbi Rahim Rudhy Ho Purabaya S. Sujito Saebani, Akhmad Saludin Muis Saludin Saludin Sanco Simanullang Sara Surya Satria Yudha Widjaya Septiana Ningtyas Silvy Sondari Gadzali Siti Khofifah Munjiyanti Sitti Nur Alam Sitti Nur Alam Sri Mulyantini Sri Purwati Suherlan Suherlan Suherlan Sultan Hady Sunday Ade Sitorus Suryani Suryani Susatyo Adhi Pramono, Susatyo Adhi Susi Arijanti Susi Indriyani Sutrisno Sutrisno Syamsuri Syamsuri Tanti Widia Nurdiani Tanti Widia Nurdiani Tanti Widia Nurdiani Taqrim Ibadi Taufiq Dwi Cahyono Theresiawati Tri Rahayu Tri Rahayu Tri Wahyono, Bambang Triyanto, Alzidan Arif Vini Indriasari Wardhani, Naritha Cahya Warkianto Widjaja Wenda, Alex Yeanne Vitrin, Irene Cindy Yessica Siagian Yogi Nurfauzi Yoseb Boari Yuniar, Erina