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Journal : Jurnal Minfo Polgan (JMP)

Improving Customer Service Quality in MSMEs through the Use of ChatGPT Agus Dedi Subagja; Abu Muna Almaududi Ausat; Ade Risna Sari; M. Indre Wanof; Suherlan Suherlan
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12407

Abstract

In the current era of digitalisation, technological developments are accelerating and changing the way humans communicate and interact, including in MSME businesses. This study aims to evaluate the effect of using ChatGPT in improving the quality of customer service in MSMEs. By using ChatGPT technology, it is expected that MSMEs can provide better and effective services to their customers. The focus of this research is qualitative. Methods for gathering information included paying close attention and taking detailed notes, with subsequent analysis including data reduction, visualisation, and conclusions. The results of this study concluded that the use of ChatGPT can help MSMEs in improving the quality of customer service and efficiency in operations. MSMEs need to pay attention to several important things in using this technology, such as customer context and situation, staff training, privacy and security of customer data, and constraints in the use of technology. In the long run, the use of ChatGPT can help MSMEs in gaining better insights into customer preferences and improving customer satisfaction.
Co-Authors Abdul Manap Abdul Samad Arief Abdul Wahab Abdul, Kartini Maharani Abdurohim Abdurohim Abu Muna Almaududi Ausat Aditya Wardhana Ahmad Tomu Aminatus Zakhra Ana Faizah Ana Suheri Angga Kurniawan Anjarwati, Sri Arief Yanto Rukmana Arnold Sultantio Hutabarat Bagus Kuncoro Bara Zaretta Bayu Prabowo Sutjiatmo Benediktus Yoseph Bhae Budi Harto Bunga Aditi Cakranegara, Pandu Adi Citra Arta, Deddy Novie Darmawati Manda Debiyanti Kune Dedy Suryadi desi kristanti, desi Dewantara, Rizki Dian Meliantari Dyah Handayani Dewi Efendi Efendi Ekbal Santoso Eko Meiningsih Susilowati Elly Retnaningrum Erlin Dolphina Erry Fitrya Primadhany Fatimah Malini Lubis Ferdy Leuhery Fitri Devi Lestari Izaak Gamar Al Haddar Geofakta Razali Ghazali Rahman, Moch Ridho Handy Ferdiansyah Harnavela Sofyan Harun Samsuddin Harun Samsudin Hendry Kurniawan, Hendry Hendy Tannady Henky Hendrawan Heppy Sapulete Heriswanto Hestina Mokoagow I Gede Sujana I Wayan Ruspendi Junaedi Ika Agustina Ikhyanuddin, Ikhyanuddin Ira Meiyenti Irwan Budi Tarwanto Irwan Moridu Irzan Soepriyadi Itot Bian Raharjo Ivonne Ayesha Iwan Henri Kusnadi Joko Ariawan Karyono Karyono Klemens Mere KMT Lasmiatun Lilik Suryaningsih M. Ammar Muhtadi M. Indre Wanof Magdalena Magdalena Mashudi Hariyanto Maskur Maskur Miftahorrozi Miftahorrozi Muh Akob Muhammad Fatkhurohman Albashori Muhammad Mujtaba Mitra Zuana Muhsin Efendi Mustika Wati Alfia Ningtyas Nanny Mayasari Nasruji, Nasruji Nasution, Annio Indah Lestari Nurcahya Hartati Posumah Nurdin I. Muhammad Nurhijrah Olga Theolina Sitorus Pitono Ratnawati Ratnawati Rendi Wibowo Revi Sesario Reviandari Widyatiningtyas Rika Lidyah Riscki Elita Rosihana Rudy Max Damara Gugat Rulam Ahmadi Sahriani Saleha Salehan Salehan Sardjana Orba Manullang Septiana Na'afi Shohib Muslim Siregar, Ade Perdana Soetji Andari Solissa, Everhard Markiano Sri Hastutik Sri Yanna Subagja, Agus Dedi Suhardjono S Suherlan Suherlan, Suherlan Susanto, Primadi Candra Syamsu Rijal Syamsu Rijal Tanti Widia Nurdiani Tri Apriyono Tumija Tumija Verawati Br. Tompul Wildoms Sahusilawane Yayat Suharyat Yessy Kusmadevi Yudi Agusman Yulius Luturmas Yuyun Taufik Zulqarnain