Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pengabdian Masyarakat Indonesia (JPMI)

Pemanfaatan Instagram Insight dalam Peningkatan Segmentasi Pelanggan pada UMKM Tenun Batik Efendi Efendi; Abdul Samad Arief; Rizki Dewantara; Pandu Adi Cakranegara; Ade Risna Sari
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 1 No. 3 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.999 KB) | DOI: 10.55606/jpmi.v1i3.378

Abstract

The batik business is engaged by Micro, Small, and Medium Enterprises (MSMEs). In marketing products, there are still MSMEs that use word of mouth (WOMM) in marketing techniques and use WhatsApp communication. Media such as SMEs in the field of batik weaving fashion Muhibbuddiana. This service activity is intended to assist in the use of Instagram in marketing and selling products online, from creating Instagram accounts and product documentation to posting content, as well as analyzing Instagram insights to find out the most popular posts, follower and non-follower interactions, and increase in the number of followers. The activity results show the effect of the ease of using social media on promotion and sales, the impact of using social media to increase sales turnover, and the importance of understanding Instagram insight for customer segmentation.
Co-Authors Abdul Manap Abdul Samad Arief Abdul Wahab Abdul, Kartini Maharani Abdurohim Abdurohim Abu Muna Almaududi Ausat Aditya Wardhana Ahmad Tomu Aminatus Zakhra Ana Faizah Ana Suheri Angga Kurniawan Anjarwati, Sri Arief Yanto Rukmana Arnold Sultantio Hutabarat Bagus Kuncoro Bara Zaretta Bayu Prabowo Sutjiatmo Benediktus Yoseph Bhae Budi Harto Bunga Aditi Cakranegara, Pandu Adi Citra Arta, Deddy Novie Darmawati Manda Debiyanti Kune Dedy Suryadi desi kristanti, desi Dewantara, Rizki Dian Meliantari Dyah Handayani Dewi Efendi Efendi Ekbal Santoso Eko Meiningsih Susilowati Elly Retnaningrum Erlin Dolphina Erry Fitrya Primadhany Fatimah Malini Lubis Ferdy Leuhery Fitri Devi Lestari Izaak Gamar Al Haddar Geofakta Razali Ghazali Rahman, Moch Ridho Handy Ferdiansyah Harnavela Sofyan Harun Samsuddin Harun Samsudin Hendry Kurniawan, Hendry Hendy Tannady Henky Hendrawan Heppy Sapulete Heriswanto Hestina Mokoagow I Gede Sujana I Wayan Ruspendi Junaedi Ika Agustina Ikhyanuddin, Ikhyanuddin Ira Meiyenti Irwan Budi Tarwanto Irwan Moridu Irzan Soepriyadi Itot Bian Raharjo Ivonne Ayesha Iwan Henri Kusnadi Joko Ariawan Karyono Karyono Klemens Mere KMT Lasmiatun Lilik Suryaningsih M. Ammar Muhtadi M. Indre Wanof Magdalena Magdalena Mashudi Hariyanto Maskur Maskur Miftahorrozi Miftahorrozi Muh Akob Muhammad Fatkhurohman Albashori Muhammad Mujtaba Mitra Zuana Muhsin Efendi Mustika Wati Alfia Ningtyas Nanny Mayasari Nasruji, Nasruji Nasution, Annio Indah Lestari Nurcahya Hartati Posumah Nurdin I. Muhammad Nurhijrah Olga Theolina Sitorus Pitono Ratnawati Ratnawati Rendi Wibowo Revi Sesario Reviandari Widyatiningtyas Rika Lidyah Riscki Elita Rosihana Rudy Max Damara Gugat Rulam Ahmadi Sahriani Saleha Salehan Salehan Sardjana Orba Manullang Septiana Na'afi Shohib Muslim Siregar, Ade Perdana Soetji Andari Solissa, Everhard Markiano Sri Hastutik Sri Yanna Subagja, Agus Dedi Suhardjono S Suherlan Suherlan, Suherlan Susanto, Primadi Candra Syamsu Rijal Syamsu Rijal Tanti Widia Nurdiani Tri Apriyono Tumija Tumija Verawati Br. Tompul Wildoms Sahusilawane Yayat Suharyat Yessy Kusmadevi Yudi Agusman Yulius Luturmas Yuyun Taufik Zulqarnain