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All Journal Jurnal Mantik Jurnal Pendidikan dan Konseling PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Darma Agung Jurnal Kewarganegaraan CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ekonomi Journal of Education Research JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Brilliant International Journal of Management and Tourism (BIJMT) Journal of Administrative and Sosial Science (JASS) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Research and Development on Public Policy International Journal of Economics and Management Research Transformasi: Journal of Economics and Business Management Jurnal Pengabdian West Science West Science Law and Human Rights Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Jurnal Geosains West Science Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat West Science Social and Humanities Studies International Journal of Social and Education (INJOSEDU)
ADE RISNA SARI
Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat

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Swot Analysis Approach To MSME Development Ade Risna Sari; Mashudi Hariyanto; Bunga Aditi; Olga Theolina Sitorus; Annisha Suvero Suyar
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.450

Abstract

Development in the era of globalization depends heavily on the economic sector as a measure of government success. The role of society in national development especially in economic development is micro, small and medium-sized enterprises. (UMKM). SWOT analysis is the right way to solve problems in marketing management. This analysis is based on logic that can maximize strengths and opportunities, but at the same time can minimize weaknesses and threats. This research method was carried out using survey methods with interviews and quizzes on UMKM perpetrators in Cinunuk Village in particular in RW 25. Data collection is carried out by disseminating quizzes and conducting direct interviews with UMKM enterprises. Each of them has its own weaknesses and shortcomings. There are 4 problems: lack of technology mastery, not using product branding, has not used e-payment, and the location of UMKM is not listed on Google maps.
Co-Authors Abdul Manap Abdul Samad Arief Abdul Wahab Abdul, Kartini Maharani Abdurohim Abdurohim Abu Muna Almaududi Ausat Aditya Wardhana Ahmad Tomu Aminatus Zakhra Ana Faizah Ana Suheri Angga Kurniawan Anjarwati, Sri Arief Yanto Rukmana Arnold Sultantio Hutabarat Bagus Kuncoro Bara Zaretta Bayu Prabowo Sutjiatmo Benediktus Yoseph Bhae Budi Harto Bunga Aditi Cakranegara, Pandu Adi Citra Arta, Deddy Novie Darmawati Manda Debiyanti Kune Dedy Suryadi desi kristanti, desi Dewantara, Rizki Dian Meliantari Dyah Handayani Dewi Efendi Efendi Ekbal Santoso Eko Meiningsih Susilowati Elly Retnaningrum Erlin Dolphina Erry Fitrya Primadhany Fatimah Malini Lubis Fatma Sarie Ferdy Leuhery Fitri Devi Lestari Izaak Gamar Al Haddar Geofakta Razali Ghazali Rahman, Moch Ridho Handy Ferdiansyah Haris Mirza Saputra Harnavela Sofyan Harun Samsuddin Hendry Kurniawan, Hendry Hendy Tannady Henky Hendrawan Heppy Sapulete Heriswanto Hestina Mokoagow I Gede Sujana I Wayan Ruspendi Junaedi Ika Agustina Ikhyanuddin, Ikhyanuddin Ira Meiyenti Irwan Budi Tarwanto Irwan Moridu Irzan Soepriyadi Itot Bian Raharjo Ivonne Ayesha Iwan Henri Kusnadi Joko Ariawan Karyono Karyono Klemens Mere KMT Lasmiatun Lilik Suryaningsih M. Ammar Muhtadi M. Indre Wanof Magdalena Magdalena Mashudi Hariyanto Maskur Maskur Meutia Nadia Karunia Miftahorrozi Miftahorrozi Muh Akob Muhammad Fatkhurohman Albashori Muhammad Mujtaba Mitra Zuana Muhsin Efendi Mustika Wati Alfia Ningtyas Nadi, Muhammad Abi Berkah Nanny Mayasari Nasruji, Nasruji Nasution, Annio Indah Lestari Nurcahya Hartati Posumah Nurdin I. Muhammad Nurhijrah Olga Theolina Sitorus Pitono Ratnawati Ratnawati Rendi Wibowo Revi Sesario Reviandari Widyatiningtyas Rika Lidyah Riscki Elita Rosihana Rudy Max Damara Gugat Rulam Ahmadi Sahriani Saleha Salehan Salehan Sardjana Orba Manullang Septiana Na'afi Shohib Muslim Siregar, Ade Perdana Soetji Andari Solissa, Everhard Markiano Sri Hastutik Sri Suparni Sri Yanna Subagja, Agus Dedi Suhardjono S Suherlan Suherlan, Suherlan Sulaiman Susanto, Primadi Candra Syamsu Rijal Syamsu Rijal Tanti Widia Nurdiani Tri Apriyono Tumija Tumija Verawati Br. Tompul Wildoms Sahusilawane Yayat Suharyat Yessy Kusmadevi Yudi Agusman Yulius Luturmas Yuyun Taufik Zulqarnain