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PRODUCT DAN PROMOTION TERHADAP CUSTOMER SATISFACTION FIKA KEDAI KAFI KARAWACI JULIANA .; CAROLINE WIDJAJA; EUGENE MARSANO; KEVIN WIJAYA; SELLY .
JURNAL ILMIAH MAKSITEK Vol 5 No 4 (2020): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

The research objective was to analyze the effect of product and promotion on customer satisfaction at Fika Kedai KafiKarawaci. And this study also aims to analyze the factors that have the most dominant influence on customer satisfaction atFika Kedai Kafi Karawaci. The population used in this study are customers or consumers who have tried Fika Kedai KafiKarawaci products. The number of samples in this study were 60 respondents. Data collection was carried out by using aquestionnaire method. The data obtained were analyzed by using the Validity Test, Reliability Test, Linear Analysis ofMultiple Regression, Analysis of the Coefficient of Determination (R2), and Hypothesis Test with the F test and t test. Fromthe analysis, the indicators in this study are valid and reliable. The variable with the most dominant influence on customersatisfaction is the product variable with a regression coefficient of 0.878. Meanwhile, the promotion variable has a regressioncoefficient of 0.093. The results showed that the product and promotion simultaneously affect customer satisfaction at FikaKedai Kafi Karawaci. Products have a positive and significant effect on customer satisfaction at Fika Kedai Kafi Karawaci.Meanwhile, promotion does not significantly influence customer satisfaction at Fika Kedai Kafi Karawaci.
PENGARUH CUSTOMER EXPERIENCE DAN HOTEL ATMOSPHERE TERHADAP KEPUTUSAN MENGINAP DI SWISSOTEL, JAKARTA UTARA CHRISTIAN GUNAWAN; JOECELIND GABRIELA; VALENCIA CHATLYN GANI; JULIANA .
JURNAL ILMIAH SIMANTEK Vol 4 No 2 (2020): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

The research objective is to analyze the effect of customer experience on staying decisions at Swissotel North Jakarta, toanalyze the effect of hotel atmosphere on staying decisions at Swissotel North Jakarta, and to analyze the effect of customerexperience and hotel atmosphere on staying decisions at Swissotel North Jakarta. The research method uses quantitativedescriptive. The object of research at the Swissotel Hotel North Jakarta with simple random sampling technique, and datacollection using a questionnaire. The sampling technique uses probability sampling with the type of simple random sampling.Where in this study using the method of the number of variables used multiplied by five. Thus, the sample in this study was130 respondents. Data analysis was performed using SPSS ver.25 to get results that customer experience has a positiveinfluence on stay decisions, hotel atmosphere has a positive and significant impact on stay decisions, and customerexperience and hotel atmosphere has a positive and significant influence on stay decisions.
THE EFFECTS OF SERVICE RECOVERY ON CONSUMER SATISFACTION BOBA DRINK XING FU TANG INDONESIA JULIANA .; JERRY ONG; STEVEN ELROY; FRANCISCO JONATHAN
JURNAL ILMIAH KOHESI Vol 5 No 1 (2021): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Abstract

In recent times, service recovery is receiving important attention in the service operations management literature. Servicerecovery involves actions designed to solve problems, change negative attitudes of dissatisfied consumers and retaincustomers. The research objective was to analyze the effect of service recovery on customer satisfaction. This research is adescriptive study with a quantitative approach. The sampling method was simple random sampling. The sample size is 170people. The results show that it is true that service recovery has a considerable influence on customer satisfaction becausethe ability of service recovery explains the satisfaction of 73.3% and the most influential indicator is the way employeesbehave.
Investigation Purchase Decision Through Brand Trust, Brand Image. Price. Quality of Product: A perspective Service Dominant Logic Theory Juliana Juliana; Rudy Pramono; Sandra Maleachi; Innocentius Bernarto; Arifin Djakasaputra
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 1 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.377 KB) | DOI: 10.56457/jimk.v9i1.95

Abstract

Logically, service dominant logic tends to be more integrative than goods dominant logic. This is related to the basic proposition related to co-creation which involves active customer involvement and interaction with suppliers in every aspect of product consumption and product design. This study aimed to analyze the factors that might affect the purchasing decision of Hotpot Haidilao restaurant. This study used five variables which are brand trust, brand image, price, quality og product, purchase decision.The phenomenon of the growing food service business in the city Jakarta, which also influences consumer purchasing decisions, especially on the selection of a place to eat is the background of this study. In specifically, this research was conducted by developing a model foranalyze consumer purchasing decisions for food products and drinks at the restaurant. The sampling technique used convenience sampling with 300 respondents. Data collection techniques using googleform. The data analysis technique used is PLS-SEM. The results of the analysis conclude the purchase decision of Hotpot Haidilao restaurant was affected by brand image, brand trust, quality of product and price.
Antecedents on Customer Satisfaction Tuku Coffee Shop: A Perspective Expectation-Confirmation Theory and Kano's Model Juliana Juliana; Birgitta Stella; Christabella Viana Austine; Elvina Dewi Budiono; Klara Klarissa
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 2 No. 3 (2021): Juni 2021
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v2i3.44

Abstract

The purpose of this study was to test the antecedents of overall customer satisfaction using the expectation confirmation theory and Kano's model. Data analysis methods used PLS-SEM. The sampling technique used purposive sampling. The sample analyzed in this study amounted to 200 respondents. The results show that packaging has a significant effect on customer satisfaction, service quality has an impact on customer satisfaction, meaning that the hypothesis is supported so that coffee shop management should pay more attention to packaging and service to consumers which can offer a more memorable experience for customers to create customer satisfaction. But sales promotion does not Significant effect on customer satisfaction means that the hypothesis is rejected. This study is limited in the sample size, research domain and participant coverage. This study suggests a practical canoe model approach and expectation confirmation theory for related organizations and practitioners to correctly identify customer needs and channel resources in the right direction. Fulfilling customer requirements by providing customer satisfaction and pleasure is essential as a golden rule to maintain business continuity in this competitive world. Keywords: packaging, sales promotion, service quality, customer satisfaction
Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan di The Garden Restaurant Pantai Indah Kapuk Juliana Juliana; El Glory Nathalie; Felia Felicia
JUDICIOUS Vol 1 No 2 (2020): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v1i2.137

Abstract

Kualitas Pelayanan di Restoran merupakan faktor penting yang meningkatkan Loyalitas Pelanggan. Kualitas Layanan terdiri dari Tangible, Reliability, Responsiveness, Assurance dan Empathy. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan terhadap loyalitas pelanggan. Penelitian ini mengajukan kerangka konseptual untuk mengetahui pengaruh kualitas layanan terhadap kepuasan pelanggan di The Garden Restaurant Pantai Indah Kapuk. Untuk menguji kerangka konseptual, penelitian ini menggunakan pengumpulan data menggunakan kuesioner, dengan teknik sampel acak, dan mengambil 80 responden dari orang acak yang pernah berkunjung ke The Garden Restaurant Pantai Indah Kapuk. Metode analisis regresi berganda menggunakan regresi dengan SPSS ver. 25. Hasil dari hipotesis dukungan ini yaitu kualitas pelayanan berpengaruh positif terhadap loyalitas pelanggan pada The Garden Restaurant Pantai Indah Kapuk. Saran yang dapat diberikan kepada The Garden Restaurant adalah menjaga kualitas pelayanan yang prima dan sekaligus meningkatkannya.
Analisis Pengaruh Kualitas Pelayanan Hotel dan Fasilitas Hotel Terhadap Kepuasan Pelanggan Juliana Juliana; Tania Tanujaya; Nathaniel Nathaniel
JUDICIOUS Vol 2 No 1 (2021): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v2i1.197

Abstract

Seiring berkembangnya zaman, hotel pun berkembang mengikuti sesuai dengan zaman. Banyak hotel berlomba-lomba untuk mengembangkan bisnisnya maupun dari kualitas hotel, Fasilitas hotel yang membuat konsumen pun merasa puas dengan apa yang di tawarkan hotel kepada konsumen. Tentunya ada banyak hal yang dapat memengaruhi kepuasan suatu pelanggan seperti, kamar hotel, restoran, fasilitas hotel, kualitas makanan dan masih banyak lagi. Namun terlepas dari semua fasilitas yang disediakan oleh suatu hotel, kualitas pelayanan memiliki pengaruh dan peran yang sangat penting dalam menentukan tingkat keberhasilan sebuah hotel. Oleh karena itu, kualitas pelayanan yang diberikan oleh karyawan hotel akan sangat memengaruhi kepuasan pelanggan atau tamu yang menginap di hotel tersebut. Penulis mengumpulkan hasil penelitian dengan melakukan teknik pengambilan sampel acak dengan responden Pengunjung yang sudah pernah menginap di hotel Harris Seminyak Bali. Sampel dalam penelitian ini sebanyak 75 responden. Metode analisis yang digunakan penulis adalah menggunakan regresi dengan SPSS ver. 25. Hasil penelitian menunjukkan bahwa kualitas pelayanan hotel dan fasilitas hotel berpengaruh kepada Kepuasan Pelanggan.
Pelatihan Penggunaan Instagram dalam Promosi Produk Kuliner Ira Brunchilda Hubner; Juliana; Rudy Pramono; Sandra Maleachi; Deandra Asthyn Pakasi; Nova Bernedetta Sitorus
TAAWUN Vol. 1 No. 02 (2021): TA'AWUN AUGUST 2021
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.581 KB) | DOI: 10.37850/taawun.v1i02.197

Abstract

The role of social media is very important for the advancement of various fields in this digital era. The existence of a pandemic and the rules that have been set, such as restrictions on the application of community activities have made many small and medium businesses, especially culinary products, have to sell their products online. The Faculty of Tourism of Pelita Harapan University has invited partners of Culinary Department SMKN7 to carry out Community Service (PkM) through a webinar entitled Training on the Use of Social Media in Promotion of Culinary Products. This PkM provides training to students of the Catering Department to be able to sell culinary products that are produced to be easily accepted by the community by utilizing the role of social media. This PkM is expected to be a lesson to broaden your horizons on how to use promotional strategies by maximizing the use of social media roles in promoting culinary products you want to sell. The method used is to conduct webinars with the zoom application. This webinar provides the results of a better understanding of the participants to increase creativity in developing strategies for compiling the content of the culinary products produced so that they are more accessible to the public.
Pengembangan Produk Wisata dalam Mewujudkan Pariwisata Berkualitas di Kampung Keranggan Tangerang Selatan Ira Hubner; Rudy Pramono; Juliana; Nova Bernedeta Sitorus; Anugerah Agungputranto; Diena M Lemy; Adolf Parhusip; Desideria Lumongga Dwihadiah
TAAWUN Vol. 2 No. 01 (2022): TA'AWUN FEBRUARY 2022
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v2i01.242

Abstract

Kondisi pandemi saat ini dinilai menjadi sebuah momentum yang tepat untuk melakukan restrategy pariwisata Indonesia dari quantity tourism ke quality tourism. Tren wisata alternatif sedang digencarkan sesuai arahan Kementerian Pariwisata dan Ekonomi Kreatif saat ini. Pariwisata alternatif ini memiliki konsep yang berbaur dengan alam dan masyarakat lokal di sebuah desa. Oleh sebab itu desa wisata merupakan salah satu fokus yang diharapkan dapat mempercepat kebangkitan pariwisata setelah terpuruk dari Pandemi COVID-19. Untuk dapat dijadikan sebagai desa wisata, sebuah desa harus memiliki potensi wisata, minat dan kesiapan masyarakat desa, dan keunikan dari desa tersebut. Dalam kegiatan pengabdian kepada masyarakat ini lokasi yang akan dikembangkan adalah Desa Keranggan yang berada di Kelurahan Keranggan, Kecamatan Setu di Kota Tangerang Selatan. Tujuan khusus dari kegiatan pengabdian kepada masyarakat ini adalah ingin memberikan kontribusi dalam mengembangkan produk wisata di Desa Keranggan sehingga dapat menyajikan sebuah konsep pariwisata yang berkualitas. Dengan demikian pengelola dan masyarakat diharapkan dapat bersinergi dalam peningkatan jumlah kunjungan wisatawan ke desa ini. Urgensi dari kegiatan ini adalah searah dengan program dari pemerintah dalam mengembangkan desa wisata yang dapat memicu pertumbuhan pariwisata dan ekonomi khususnya di masa Pandemi COVID-19 saat ini
Job Hopping Behaviour and Turnover Intention on Millennial Teachers: A Closer Look to Their Antecendents Juliana Juliana; Suwarto Suwarto; Rudy Pramono; Martinus Tukiran
At-Ta'lim : Media Informasi Pendidikan Islam Vol 20, No 2 (2021): DESEMBER
Publisher : Institut Agama Islam Negeri Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/attalim.v20i2.5697

Abstract

Abstract: Job Hopping Behaviour and Turnover Intention on Millennial Teachers: A Closer Look to Their AntecedentsThe purpose of this research is to examine the impacts of job satisfaction, psychological capital and perceived organizational support on the turnover intention or job-hopping behaviour among millennial teachers. The data collection is done by having a survey using questionnaires sent to 86 teachers who belong to the millennial group age and have been working between one to three years in the respective schools. A quantitative approach was used using the PLS-SEM method with the assistance of Smart PLS 3.2.7 software to evaluate the outer model and the inner model. The results show that there are negative significant effects from perceived organizational support and psychological capital on turnover intention or job-hopping behaviour and no significant effect from the job satisfaction on the turnover intention of the millennial teachers..Abstract: Analisis Faktor Pemicu Perilaku Job Hopping Dan Intensi Berpindah Tempat Kerja Pada Guru MilenialTujuan dari penelitian ini adalah untuk menguji pengaruh kepuasan kerja, psychological capital dan persepsi dukungan organisasi terhadap keinginan berpindah kerja dan perilaku job-hopping di kalangan guru milenial. Pengumpulan data dilakukan dengan survei menggunakan kuesioner yang dikirimkan kepada 86 guru yang merupakan kelompok usia milenial dan telah bekerja selama kurin waktu satu sampai tiga tahun di lembaga pendidikan tempat mereka bernaung. Pendekatan kuantitatif menggunakan metode PLS-SEM dengan bantuan software Smart PLS 3.2.7 untuk mengevaluasi outer model dan inner model. Hasilnya menunjukkan bahwa terdapat pengaruh negatif signifikan dari persepsi dukungan organisasi dan modal psikologis terhadap perilaku berpindah tempat kerja dan tidak ada pengaruh signifikan dari kepuasan kerja terhadap perilaku berpindah tempat kerja dari para pengajar generasi milenial. 
Co-Authors Abdul Samad Arief Abigail Valencia Sutjipto Adi Abdurahman Agatha Nirmala Agus Purwanto AGUS PURWANTO Albert Albert Aldo Marcolino Ali Syah Putra Alicia Alicia Amanda Vania Amelda Pramezwary Amelia Lindy Antonio, Ferdi Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Asbari, Masduki Asep Saepullah Assaly, Arifin Beanardo, Marchell Felix Bella Devita Bestadrian Prawiro Theng Billy Eagan Birgitta Stella Calen Calen Carmen Lunabelle Susanto Caroline Putri CAROLINE WIDJAJA CARROLINE . Carven Carven Carven Carven Catherine Catherine Catherine Catherine Catrine Carina Charles Yap Cherry Darmawan Cheryl Jocelyn Cheryl Riji Maretha Chika Yacinta Rahardjo Christabella Viana Austine Christella Andrea Limawan CHRISTIAN GUNAWAN Cicilia Angelisca Daphne Sweet Chandra Daria Aryutami M. Selasa Daria Daria Deandra Ashtyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Delila Pramesti Demson R H Goeltom Desideria Lumongga Dwihadiah Dhana Calista Oktaviani Diansanto Prayoga Diena M.Lemy Edwan Tanyauw El Glory Nathalie Elsa Virginia Elvina Dewi Budiono Elvina Rosalie Elyzabeth , Elyzabeth Emanuel Agung Wicaksono Emmanuel Fernando Emmanuel Fernando Ennelis Ennelis Eric Ricardo Tedja Erina Widianti EUGENE MARSANO Evangeline Wongjaya, Lauren Eveline Eveline Eveline Eveline Evelyn Wijaya Fachrurazi Febryola Indra Feidora Jovanca Putri Felia Felicia Felicia Evelyn Beguiristen Felicia Felicia Felicia Tania E Felix Leonardi Fenny Fenny Fina Sopyana Florensia Irena FRANCISCO JONATHAN Friska Rotua Natalia George Nicholas Gloria Caroline Patras Grace Kezia Josephine Gumarus, Bryan Alexander Gunawan Prabowo Gunawan Widjaja Hans Dhammika Putra Harnjo, Edward Hering, Jessica Nethania Hermawan Dwitama Hotmaria Hertawaty Sijabat Hubner, Ira B. Hutabarat, Linda Rotua I Gusti Agung Anom Yudistira I Ketut Suada Imam Jayanto Imelda Joanna Indah Sentia Indra, Febryola Indriany Sartjie Indriany Sartjie Tanakotta Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Ira B Hubner Ira B Hubner Ira B. Hubner Ira Brunchilda Hubner Ira Hubner Irene Jennifer Jacklyn Angelina James Austin Jane Keisya Tandra Jennifer Aurelia Tanuwihardja Jennifer Eve Jennifer, Irene Jeremia Devananda Jeremiah Aldi Suryawan Tanri Jeremy Setiawan Jerry Ong JERRY ONG Jessalyn Tanubrata Jessalyn Tanubrata Jessalyn Tanubrata Jessica Ardania Jessica Nethania Hering Jessica Novia Widjaja Jessica Shaina Wijaya Jessica Virgiana Wijaya Jessie Febriani Jimmy Muller Hasoloan Situmorang Jimmy Muller Hasoloan Situmorang Jimmy Situmorang Jocelyn Roon JOECELIND GABRIELA Johan Johan Johan Jonathan Oei Jonathan Oei Josephine Jane Josephine Josephine Julia Dewi Julita Then July Hidayat July Hidayat Keke Melinda Kenneth Tjandra KEVIN WIJAYA Kharis Dwi Nugraha Klara Klarissa Kok Shiong Pong La Diu Samiu Lauren Evangeline Wongjaya Madeline Madeline Marchell Felix Beanardo Marselina Putri Kanggeyan Martinus Tukiran Maureen Manuela Meita Orlina Meitolo Hulu Michelle A. Benly Michelle Michelle Michelle Oey Mindhie Tama Gosal Misrofingah Misrofingah Monica Widodo Muhammad Hery Santoso Murwani Wulansari Mutiara Lemy, Diena Nadia Cheryl Effendy Nadya Valerie Natalia Paserela Natalie Natalie Nathaniel Nathaniel Nathaniel Ni Nyoman Vinka Utami Niken Sulisetyowati Nofirman Nofirman Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nove Bernedeta Sitorus Novia A Nukak Novitasari, Dewiana Nurintan Nurintan Nyoman Damien Horn Nyoman Damien Horn Phoebe Emanuella Sulistio Pramono, Rudy Radella Terfinia RENO SUSANTO Reza Adjah Rhoswenlin Rhoswenlin Ricky Ricky Ricky Ricky Rosdiana Pakpahan Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rudianto Rudianto Rudy Rudy Rully Novie Wurarah Rut Susanto Sabrina O Sihombing Sabrina O. Sihombing Sabrina Oktaria Sihombing Saipul Al Sukri Samuel Musa Liha Sandra Maleachi Sandra Maleachi Sandra Maleachi SELLY . Selvi Esther Suwu Sharleen Laurenzia Sharren Meiliana Sheily Triratnasari Tanzil Sherly Sherly Sianipar, Rosianna Silvia Lewinsky Sim Wen Ching Simamora, Javerson Sisilia Chelsye Parera Sitorus, Nova Bernedeta Situmorang, Jimmy Muller Hasoloan Sonny Saputra Steven Elroy STEVEN ELROY Steven Setiadi Suwarto Suwarto Sylena Teresia Andrian Tama Gosal, Mindhie Tania Tanujaya Tarigan, Sri Aprianti Tasha Gracia Haslin Themmy Noval Themmy Noval THEMMY NOVAL Theresia Chandra Theresia Jessica Tiffany Ann Kartoyo Tiffany Meilivia Tjandra, Kenneth Tri Apriyono Ulung Pratama VALENCIA CHATLYN GANI Vallery Valencia Vanessa Wijaya Vasco Adato H Vasco Adato H Goeltom Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Vennia Yurisca Venty Ventyani Veren Patricia Verenia Novelia Christabel Vida Elissa Vincent Setiawan Antony Vincent Setiawan Antony Vitta Natalia Vriandi Hapsara Wijaya, Elyzabeth Wilhelmina Rosse Marisca Gajeng Winnie Winnie Winny Ibe Wowor, Wulan Meiaya Yulius, Kevin Gustian Yustisia Kristiana Zunaidi, Arif