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All Journal JMARS: Jurnal Mosaik Arsitektur IBDA` : Jurnal Kajian Islam dan Budaya Jurnal Manajemen Bisnis AKSIOMA Jurnal Pendidikan Matematika Jurnal Simetris ULUL ALBAB Empathy : Jurnal Fakultas Psikologi Jurnal Ilmiah Ranggagading (JIR) Harmonia: Journal of Research and Education Abdimas Sainteknol : Jurnal Sains dan Teknologi Jurnal Filsafat The Winners Jurnal Ilmiah Widya Jurnal Teknologi Kodifikasia: Jurnal Penelitian Islam AKSIOMA JURNAL PENDIDIKAN MATEMATIKA Fakultas Pertanian eUREKA : Jurnal Penelitian Mahasiswa Teknik Sipil dan Teknik Kimia Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) JBTI : Jurnal Bisnis : Teori dan Implementasi JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Forum Geografi Jurisprudence MILLATI: Journal of Islamic Studies and Humanities Jurnal Hukum Keluarga Islam JITEK (Jurnal Ilmiah Teknosains) Anglo-Saxon : Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris Unnes Science Education Journal JURNAL ILMIAH GEOMATIKA MAJALAH ILMIAH GLOBE EDUCARE Biosaintifika: Journal of Biology & Biology Education Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JUTIM (Jurnal Teknik Informatika Musirawas) Jurnal Teknologi Informasi MURA Jurnal Keperawatan Abdurrab English Language and Literature International Conference (ELLiC) Proceedings Sanitarian Jurnal Kesehatan Dinamika Governance : Jurnal Ilmu Administrasi Negara Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Sastra Indonesia Transformasi : Jurnal Pendidikan Matematika dan Matematika Jurnal Ekonomi Bisnis Indonesia Jurnal Pengembangan Penyuluhan Pertanian Jurnal Ilmiah Bina Bahasa Jurnal Ilmiah Manajemen Kesatuan JTM JOINT (Journal of Information Technology Jurnal Ilmiah ASET Journal of Industrial Engineering & Management Research (JIEMAR) INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Jurnal Litbang Kota Pekalongan JPI (Jurnal Pendidikan Inklusi) Indonesian Journal of Devotion and Empowerment (IJDE) International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Susanto Susanto
Departement of Physics, Faculty of Mathematics and Natural Science, Universitas Negeri Semarang
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Journal : JBTI : Jurnal Bisnis : Teori dan Implementasi

 1 
Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Citra Merek Terhadap Kepuasan Pelanggan Dan Dampaknya Pada Loyalitas Pelanggan Waroeng Spesial Sambal Parman, Parman; Susanto, Susanto
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Companies in the future will increasingly depend on the brand, which means it is not enough to just-oriented services and products. To continue to improve its business and face competition Waroeng "SS" needs to improve as well as maintaining its customers with customer satisfaction, so that will have an impact on loyalty. This research aims to analyze the influence of the quality of service to satisfied customers, analyzing the influence of the quality of products against customer satisfaction, analyze the effect of brand image towards customer satisfaction, and analyze the influence of customer satisfaction on customer loyalty towards Waroeng "SS".The sampling techniques used in this research through purposive sampling and questionnaire created by using Likert scale. The analysis used i.e. structural equation modelling (SEM). The population in this research is the customers Waroeng "SS", with as many as 200 respondents number of respondents.Based on the results of the first hypothesis, hypothesis test indicates that the quality of service has no effect significant positive towards customer satisfaction. The second hypothesis test results indicate that the quality of the product has no effect significant positive towards customer satisfaction. The third hypothesis test results show that the positive effect of significant brand image towards customer satisfaction. The fourth hypothesis test results show that the positive effect of customer satisfaction significantly to customer loyalty.
PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING Fauzi, Latiffah Ulul; Welsa, Henny; Susanto, Susanto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 10, No 2 (2019): Oktober 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.102124

Abstract

This study aims to determine the effect of hedonic shopping value, shopping life style on impulse buying with positive emotion as an intervening variable. , the influence of hedonic shopping value, at Matahari Departement Store Yogyakarta. This research was conducted in Yogyakrta, samples taken as many as 115 respondents with a sampling technique using accidental sampling. Data collection by distributing questionnaires using a 5-point Likert scale, to measure 19 indicators. The data collection method uses a questionnaire. For testing the instrument using the validity test and reliability test. Instrument test results, indicate that the entire instrument is valid and reliable. Data analysis using Sobel Test. The results of this study indicate that (1) Hedonic value, shopping life style has a positive and significant effect on positive emotion, (2) Hedonic value, shopping lifestyle, positive emotion has a positive and significant effect on impulse buying, (3) Positive emotion has a positive and significant effect in mediating hedonic shopping value and shopping lifestyle towards impulse buying. This shows that the variable hedonic value, shopping life style, and positive emotion affect impulse buying.
Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Citra Merek Terhadap Kepuasan Pelanggan Dan Dampaknya Pada Loyalitas Pelanggan Waroeng Spesial Sambal Parman, Parman; Susanto, Susanto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 7, No 1 (2016): Februari 2016
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v7i1.2549

Abstract

Companies in the future will increasingly depend on the brand, which means it is not enough to just-oriented services and products. To continue to improve its business and face competition Waroeng "SS" needs to improve as well as maintaining its customers with customer satisfaction, so that will have an impact on loyalty. This research aims to analyze the influence of the quality of service to satisfied customers, analyzing the influence of the quality of products against customer satisfaction, analyze the effect of brand image towards customer satisfaction, and analyze the influence of customer satisfaction on customer loyalty towards Waroeng "SS".The sampling techniques used in this research through purposive sampling and questionnaire created by using Likert scale. The analysis used i.e. structural equation modelling (SEM). The population in this research is the customers Waroeng "SS", with as many as 200 respondents number of respondents.Based on the results of the first hypothesis, hypothesis test indicates that the quality of service has no effect significant positive towards customer satisfaction. The second hypothesis test results indicate that the quality of the product has no effect significant positive towards customer satisfaction. The third hypothesis test results show that the positive effect of significant brand image towards customer satisfaction. The fourth hypothesis test results show that the positive effect of customer satisfaction significantly to customer loyalty.
Co-Authors . HERNAYANTI A.A. Ketut Agung Cahyawan W Abrina Anggraini, Sinar Perbawani Adi Putra Surya Wardhana Agrikaltarini, Niken Dwiretno Galuh Agus Purbo Widodo Ahmad Munir Akhmad Arif Musadad Andin Irsadi Aprianto, Yayan Atriyon Atriyon, Atriyon Basworo Ardi Pramono Binti Abdul AZIZ, Nur Halimah Catur, Udhi D. Dafik Deby Luriawati Dina Tri Dipo Yudhatama, Dipo Diyanah, Hidayatud Djono Djono Dwi Ario Fajar Edi Widodo, Edi Erfan Yudianto Evi Dewi Sri Mulyani Fauzi, Latiffah Ulul Febrian Wahyu Christanto Febrian, Emil Dwi Firdauz, Muhamad Aidil Hanim, Fitriah Hari Bakti Mardikantoro Hasunah, Umi Henny Welsa Hermanu Joebagio Heru Danarbroto Hieronymus Purwanta Himawan, Anang Haris Hutami, Lusia Tria Hatmanti Irma Ratnasari Nurhasanah, Irma Ratnasari Jakondar Bakara Jondar, Aloysius Julzarika, Atriyon Khayan Khayan Kriskartika, Septi Anggita Laleat, Yoram Oddang Lim, Benny Linda, Tina Liu Santa Stefenny, Liu Santa Lukman Hakim Maharani, Bernadetta Diansepti Mahardika Prasetya Aji, Mahardika Prasetya Mahfuuzoh, Dian Mardyantari, Etik Mareta, Prima Retnaning Maya Riantini, Maya Mohammad Syafril Nusyirwan, Mohammad Syafril Muchlisin Arief Mudji Sabar, Mudji Mukhoriyah, Mukhoriyah Nelis Nurjayanti, Nelis Nita Rosita, Nita Nonik Kusuma Ningrum Novi Ratna Dewi Nurtriana Hidayati parman parman Prabewi, Nur Pradita Ajeng Wiguna, Pradita Ajeng Prasetyo, Muslih Dwi Prihatini, Roro Agung Pujiningtyas, Lia Ratnasari Purnama Sukardi putri, lusi rahmani Ratih Ayuningtiyas Retno Woro Kaeksi, Retno Woro Ribut Achwandi Ricky Indri Hapsari Riezal, Chaerol Rijal, Muhammad Azharul Rindrayani, Sulastri Rini Rini Novianti Risnayanti, Risnayanti Rohidi, Tjetjep Rehendi Rostanti Toba, Rostanti Rudy Aryanto, Rudy Sahrita, Titis Salsabila, Hana Zahra Santosa, Sonny Saputro, Agus Triwidodo Satriyo Nugroho, Satriyo Shinta Siti Sundari Sidqi, M. Fajru Siti Aisyah Siti Hawariyyah, Siti Sorta Basar Ida Simanjuntak Sri Kusumo Habsari Suciningtyas Suciningtyas, Suciningtyas Sujana Sujana Sujudi, Muhammad Sukma P, Fika Riskiana Sulhadi - Sunarsi, Sri Sunarsieh, Sunarsieh Suryawardana, Edy Susi Salmah, Susi Susi Susanti Syahrul Syah Sinaga Syamsul Arifin, M. Agus Tarigan, Sri Aprianti Teuku Mufizar Titik Sugiarti Titis Srimuda Pitana, Titis Srimuda Toto Bara Setiawan Tri Anggraeni Triana Nur Handayani, Triana Nur Tuti Hartati Umrotun Umrotun Victor Ganap Widowati Widyakto, Adhi Wijaya, Elyzabeth Wivia Revianti, Wivia Wulansih, Tri Yaktiworo Indriani Yofita Sandra, S.Pd., M.Pd., Zico Farlin, Dr. Budiwirman, M.Pd., Yoga Fernando Rizqi Yudistira, Yanuar Wahyu Yutifa, Hasli