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Journal : Jurnal Kompetitif Bisnis

PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN UMKM (Studi Pada Pelaku Usaha Kuliner Kecamatan Bandar Sribhawono, Kabupaten Lampung Timur) Siti Bilqis Sulaiman; Hartono Hartono; Fanny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the influence of market orientation, entrepreneurial orientation and competitive advantage on the marketing performance of SMEs. This type of research uses explanatory research with a quantitative approach. The population of this research is culinary businessmen in the Bandar Sribhawono sub-district. The sampling technique in this study used the nonprobability sampling method with a sample of 40 respondents. Analysis of the research data used multiple linear regression analysis using the SPSS 24 application. Test the hypothesis using the t test and F test. The t results show that the variables market orientation, entrepreneurial orientation, and competitive advantage partially have a positive and significant effect on the marketing performance of MSMEs. The results of the F test show that marketing performance is significantly and positively influenced simultaneously by market orientation, entrepreneurial orientation, and competitive advantage.
ANALISIS KELAYAKAN BISNIS KONVEKSI DITINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI PADA KONVEKSI DEZAINLA DI KOTA BANDAR LAMPUNG) Bani Nurul Adha; Hartono Hartono; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine and analyze the feasibility of the Bandar Lampung Convection Dezainla business through its market and marketing aspects. This type of research is descriptive research using a qualitative approach. Data collection techniques are observation, interviews and documentation. The results of the research show that from the market aspect, it has good market potential and market share, marked by sales growth in 2021-2022, increasing by 74.9%. In the marketing aspect the products produced are of good quality, prices that can compete with other competitors, the distribution channels used have utilized sales through resellers, and implemented promotions using a multi-channel marketing strategy by utilizing various available social media platforms such as Instagram, Youtube , Website, Facebook, Tiktok, and WhatsApp. Thus, from the market and marketing aspects that have been studied by researchers, the Dezainla convection is already good so that the Dezainla convection can be declared feasible to run from the market and marketing aspects.
Co-Authors Abd. Rasyid Syamsuri Abdillah Abdillah Abdullah Nur Aziz abdullah nur aziz Achmad Noor Fatirul Achmad Setiyo Prabowo Adeng Slamet Adi Nugroho Aditya Aditya Rinanjani Agus Iwan Santoso Agustina Ayu Andira Ahmad Zazili Ainun Jariah Alaya Fadllu Hadi Mukhamad Alpin Prima Laia Ambar Kusumandari Ambika Putri Perdani Ana Musdalifah Andri Winata Anis Widaryanti Mahardika Anis Widaryanti Mahardika Anisa Nur Hidayah Anny Nurbasari Ari Natalia Probandari ARIF HIDAYAT Ashar Ashar atiek suprapti Aulia Windyandari Aulia Windyandari Ayu Fadhilah Ayu Sholiha Ariyani Raharjo Baharuddin Baharuddin Bambang Sulistyo Bambang Tjahjono Bangun Muljosukojo Bani Nurul Adha Berlian Arswendo Adietya Bulan Kakanita Hermasari Cau Kim Jiu Cindy Asli Pravesti Dian Armanto Didik Ariwibowo Didik Purwadi Donna Sampaleng Drs. INDARTONO M.Par M.Si Dwi Lestari Dwi Lestari EF Sigit Rochadi Effendi Nawawi Endah Dwi Maharsi Erna Sukestini Erni Jumiastuti Eti Poncorini Pamungkasari Fachrudy Asj’ari Fanny Saptiani Fardzaneala Suwarto Farid, Dimas Ardika Miftah Farzand Abdullatif Fathimah Nur Hasanah Fatya Azizah Feber Antarius Ginting Febi Wahyu Lastika Sari Febi Wahyu Lastika Sari Fenny Saptiani Fiqqih Faizah Fitri Daryanti FM. Judajana Frans Judea Samosir Frida Ramadian Fuad Abd Rachman Hadiyah Hadiyah Haris Saefurrahman Hasmiana Hasmiana Hendra Rohman Hendri Hermawan Adinugraha Heri Sudarmadji Histiarini, Aprisa Rian Husna Arifah I Made Bagus Dwiarta Idam Ragil Widianto Atmojo Ignatius Gunawan Widodo Imam Barnadib Imam Teguh Prasetyo Indartono Indartono Indri Erwhani Iwan Setiawan Jati Handayani Jati Utomo Dwi H Jesi Irwanto K Anom W Kasmiah Kasmiah Kastam Syamsi Krisna Dwi Purnomo Jati Kurnia Adiati Putri Kurniawan Findiatmaja Kus Prihantoso Krisnawan Kustori Kustori Kuswadi Kuswadi Lasmita sari Latifah Aulia Harini Lely Tri Pangesti Livia Ary Kusumastuti Lukman Lukman Lusiana Novita WS Lutfan Lazuardi M. Ariza Eka Yusendra Maefa Eka Haryani Maghfirotul Lathifah Malarsih Malarsih Marhadi Saputro Maria Theresia Heni Widyarti Marlinang Isabella Silalahi Marlita Pramuharti Masryna Siagian Matsuri Matsuri Meiyanti Widyaningrum Meliana Hardianti Melly Ariska Moch Abd Azis Mochammad Maksum Machfoedz Mochammad Noor Akhmadi Moh Nur Sholeh Mohammad Fachrurrozy Mohd Ridwan Muh irfan Muhammad Ilham Syarif Muhammad Jazuli Muhammad Khalifah Mustami Muhammad Sehah Mukhammad Yusuf Hakim Nastiti Anggraini Ni'mah Nersiwad Nersiwad Ninik Lukiana Nurhalim Nurhalim Nurmaningsih, Nurmaningsih Nyaris Pambudiyatno Paisal Halim Pangi Pangi pargaulian siagian siagian Perry Boy Chandra Siahaan Pipit Skriptianata Putra Pranida Pradika, Jaka Pratama, Kharisma Priska Windayani Projo Danoedoro purwadi purwadi Qadriathi Dg Bau Rahmat Maulana Yasin Retno Ekantini Retno Winarni Rhini Fatmasari Rifdian IS Rifdian Sudjoko Rika Subarniati Riki Maulana Rochmat Martanto ROEKMOWATI ROEKMOWATI Ronggo Sadono Roy Ardiansyah Rufi'i Rufi'i Sadiman Sadiman Safriana, Eni Sahrul Iksan Sahrul Syah Sinaga Salma Sukmawati Nur Aisah Sambas Sundana Sehah Allasimy Sehah Sehah Seno Darmanto Seno Darmanto Septian Yudha Kusuma Setiaji Setiaji Setio Utomo Sigit Prihanto Utomo Simon Petrus Silalahi Siti Bilqis Sulaiman Siti Handayani Siti Nor Fazila binti Ramly Siti Zubaidah Slamet Hariyadi Sobron Y Lubis Sofyan Djamil Sri Anggarini Parwatiningsih Sri Endayani Sri Marmoah Sri Murhayati St. Y. Slamet Stefanus Rumangkit Sucilia Saputri Sugi Sugito Sugito Sugito Suhanto Suhanto Sularmi Sularmi Sunarso Sugeng Sunarto Sunarto Suparman Suparman Susilawati Cicilia Laurentia Suyanto Suyanto Syamsiah Badruddin Tatang Talka Gani Tedjo Mulyono Teguh Agustian Thoif Zara Amrullah Tina Hernawati Suryatman Totok Gunawan Totok Sumaryanto Totok Warsito Triana Pramadanti Trio Nur Wibowo Utin Desy Susiaty Vince Prima Waruwu Wahjoedi Wahjoedi Wahyu Lestari Wandra Irvandi Warso Warso Wempy Brilliansya Widia Febrianti Panjaitan Widodo J. Pudjirahardjo Yadi Ardiawan Yusuf Umardani Yuyun Suprapto Zarnzani Zarnzani Zulaika Putri Rokhimah