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All Journal Jurnal Gizi dan Pangan Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Media Gizi dan Keluarga Rotasi Wahana Matematika dan Sains MediaTor: Jurnal Komunikasi Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Psikologi Terapan dan Pendidikan Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE JDM (Jurnal Dinamika Manajemen) JEJAK Jurnal Kajian Bali Jurnal Penelitian Hutan Tanaman Journal of Economics, Business, & Accountancy Ventura The Indonesian Accounting Review Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business Akuntansi Krida Wacana Jurnal Pembelajaran MIPA IQTISHADIA JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal NERS JURNAL INTEGRASI PROSES Jurnal Kimia dan Kemasan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Widyariset Jurnal Manajemen Dayasaing MIX : Jurnal Ilmiah Manajemen Proceeding SENDI_U Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Ilmu Sosial dan Ilmu Politik Fondasi: Jurnal Teknik Sipil HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Proceeding of the Electrical Engineering Computer Science and Informatics Accounting Analysis Journal Journal of Economic Education Jurnal Penelitian Kesehatan Jurnal Manajemen Indonesia Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan Al-Muzara'ah Buletin Ilmiah Litbang Perdagangan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Darmajaya Jurnal Kesehatan Reproduksi Jurnal Penelitian Sosial dan Ekonomi Kehutanan Owner : Riset dan Jurnal Akuntansi JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL MathEdu (Mathematic Education Journal) Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam JURNAL PANGAN MABIS: Manajemen dan Bisnis Celebes Education Review Magisma: Jurnal Ilmiah Ekonomi dan Bisnis RANDANG TANA - Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan JITEKGI Jurnal Ilmiah dan Teknologi Kedokteran Gigi International Journal for Educational and Vocational Studies EconBank : Journal Economics and Banking Kumawula: Jurnal Pengabdian Kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi Syntax Idea Ge-STRAM: Jurnal Perencanaan dan Rekayasa Sipil SABDAMAS Jurnal Manajemen Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Jurnal Partisipatoris Journal of Economic, Public, and Accounting (JEPA) Hipotenusa : Journal of Mathematical Society Indicators : Journal of Economic and Business Indonesian Journal of Global Health research Widyariset Indonesia Berdaya Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM SALEE: Study of Applied Linguistics and English Education Jurnal Penelitian Agama Hindu Al-Fikru: Jurnal Ilmiah Jurnal Pendidikan BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Journal Peqguruang: Conference Series Ikomik: Jurnal Ilmu Komunikasi dan Informasi Journal of Science and Science Education (JoSSEd) ASEAN Marketing Journal Journal of Child, Family, and Consumer Studies

Ujang Sumarwan

IPB University

Author-ID : 3599019

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Meta-Analysis Study: Reading Behavior Of Food Products Label Ujang Sumarwan; Megawati Simanjuntak; Lilik Noor Yuliati
Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Labels are an integral part of a product. Observing the labels on the packaging, especially food products is considered very important to do. However, the label of food packaging products receives less attention from consumers. Therefore, the public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects. The purpose of this study was to map the results of research on label reading behavior. The design of this study was a literature study of research results that can be accessed via the internet. The results showed that the behavior of reading food product labels was done before buying the product (Aulawi 2005; Susanto 2008; Kumalasari and Sjafei 2012). From the frequency of reading nutrition labels, it could be found out that 42.5 percent of consumers sometimes read and 30.2 percent often read food packaging labels (Andrias 2016). Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging. The most commonly read consumer label (Figure 3) was the kosher logo and nutritional value. Food products that are usually labeled are packaged foods. Nutrition and health claims are considered as a means of education for consumers - 14 percent to know new information and 86 percent of consumers decided to read the labels because of the outside factors, such as advertising, internet, or at school.

The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor Khairunnisa Rahmah; Ujang Sumarwan; Mukhammad Najib
Journal of Consumer Sciences Vol. 3 No. 2 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Coffee becomes one of the important commodities both in terms of consumption and in terms of production. Therefore, the interaction in marketing with the system and its activities should be able to get closer between consumers to products and brand name of the company offered. Nowdays, urban society at this time experiencing lifestyle changes. One of the manifestations of modern lifestyle today is the habit of certain community groups who like to consume coffee in coffee shops. Base on that, the purpose of this research is to identify the characteristics of MAXX Coffee consumer, analyze the influence of brand equity, lifestyle, and marketing mix of MAXX Coffee to consumer purchase decision, and to formulate alternative marketing strategy based on factors influencing marketing mix and brand equity MAXX Coffee. This research using Structural equation Modeling (SEM) with 271 respondent based on convenience sampling method during the reseach time. Based on the results of the research, in order to create strong brand equity, the management of MAXX Coffee Bogor can invest through the improvement of several marketing mix indicators, namely price, people, process, and physical. In the context of MAXX Coffee lifestyle focus to follow the perception of today's consumer lifestyle that wants to improve the prestige and image in the environment around consumers.

Warning Label and Video Efficacy on High School Student Consumption of Soft Drink and Fast Food Ujang Sumarwan; Siti Atilah; Vici Lucyta Lestari
Journal of Consumer Sciences Vol. 4 No. 1 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Excessive consumption of fast food and soft drink causes various negative impacts on health. This study aims to analyze the knowledge and intention toward fast food and soft drinks consumption on adolescents. The design used in this study was pre-experimental in one of senior high schools in Bogor Regency. Samples of this study 96 students and chosen by convinience. Samples are divided into three groups, which are warning label exposure group, the video exposure group, and the control group. Research results show that warning label and video are able to increase knowledge of fast food and soft drinks. In addition, the exposure of the warning label and video also reduced the intention of the sample in consuming fast food and soft drinks. The results of one way ANOVA test showed that the knowledge and intention of the control group differed significantly with the experimental group both with the exposure of warning labels and video. Further testing results of the Post Hoc Test showed that warning label exposure further enhance knowledge than video exposure and without exposure. Warning labels and video effectively reduce the intention to consume fast food and soft drinks.

The Effect of Social Media Influencer on Brand Image, Self-Concept, and Purchase Intention Atika Hermanda; Ujang Sumarwan; Netti Tinaprillia
Journal of Consumer Sciences Vol. 4 No. 2 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The purpose of the research was to discover how social media influencers influenced the brand image, self-concept and the purchase intention of cosmetic consumers. The social media influencers became the third party which provided information about cosmetic products to the social media audience. Those who had the same self-concept with the influencers often viewed them as role models in consumption. The increase of self-concept and brand image affected a consumerâ€™s purchase intention. The research would implement the cross sectional design, with the data gathered through online questionnaires shared in social media accounts. The samples would be gathered using the convenience sampling technique, with respondents up to 219 people. The research implemented the purchase intention as the endogenous variable and social media influencers as the exogenous variable, as well as brand image and self-concept as the intervening variable. The analysis method that would be implemented was the Structural Equation Modeling (SEM), using the SmartPLS software. The research resulted in the significant negative influence of both social media influencer and self concept towards the purchase intention, in contrast with the brand image which had a significant positive effect.

Satisfaction, Purchasing Behavior, and Customer Loyalty of Butik Emas Logam Mulia Fakhri Reza; Ujang Sumarwan; Hartoyo Hartoyo
Journal of Consumer Sciences Vol. 4 No. 2 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

This research study aims to highlights the factors of customer loyalty based on satisfaction, consumer buying behavior at Butik Emas Logam Mulia (BELM) Pulogadung. Using the SERVQUAL services model to analyze quality of services by descriptive statistics method. This study was conducted using 200 respondents selected by purposive. Tangible, empathy, responsiveness, reliability, and assurance (Service Quality Dimensions) were the variables considered for this study. The research found that reliability and responsiveness (not empathy, tangibility, and assurance) impact consumer satisfaction which increases the frequency of purchasing. It explains, a negative relationship between satisfaction and loyalty intensions. Furthermore, both loyalty and satisfaction effects weaken with increased prior consumption experiences, related on organizational issues. Thus, when the customers invest in satisfaction, managers should consider their individual marginal impacts on loyalty and distinguish between consumers with reference to their prior consumption experiences. The managerial implication in marketing strategies to increase customer loyalty, consumer satisfaction is directly related to provide fast, precise, and friendly services in accordance with established service standards. Moreover, the research study concludes that image of a service provider, loyalty of consumers, consumer expectations, perceived value, perceived quality and the way complains are handled are very important factors that determine consumer loyalty levels.

The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University Zukhri Agusty Leo Syamsul Arifin; Ujang Sumarwan; Mukhamad Najib
Journal of Consumer Sciences Vol. 5 No. 2 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.2.139-156

Competition in the recruitment of graduate students is increasingly tight with the large number of tertiary institutions offering graduate education programs. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. This study aims to analyze the effect of the marketing mix on brand-image, motivation, and student decisions in choosing a graduate education at the Bogor Agricultural University (IPB) as the place to pursue graduate study. This study uses a causality approach with survey techniques to explain the causal relationship between marketing mix variables, brand image, motivation, and student decisions. The data of this study were collected using a questionnaire from 255 master program students of IPB. Structural Equation Modeling (SEM) is used to analyze the causal relationship between marketing mix with brand-image, motivation, and student decisions. The results showed that products, promotions, people, and physical evidence significantly influence brand-image. Product, place, process, people, physical evidence, and brand image have a significant influence on motivation. The product, promotion, process, people, brand image, and motivation influence the studentâ€™s decision. Policy-makers at IPB can consider the findings of this study, while developing a graduate education marketing plan, to increase the number of new students.

Content Analysis of Organic Food Claims on Websites and Instagram Stores Miranti Alfiah Saraswati; Ujang Sumarwan
Journal of Consumer Sciences Vol. 6 No. 2 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.2.150-164

Organic food products are produced without pesticides or genetic engineering. This study analyses the variable product characteristics, website characteristics, Instagram account characteristics, and claims characteristics. This study aimed to analyze the content of claims for organic food on websites and Instagram stores based on the Consumer Protection Law No. 8 of 1999. This study used an exploratory design with content analysis methods. The sample was selected using purposive sampling, namely 100 online shops that sell organic food with details of 50 websites and 50 Instagram accounts. The data collected was categorized and processed using Microsoft Excel, Statistical Package for Social Science (SPSS) 23.0 and Nvivo 12 Plus. The analysis results show that 56% of website and Instagram stores use subjective claims and 40% using objective claims. As much as 47% of online stores, both websites and Instagram, are categorized as not misleading, and 53% are categorized as misleading or deceptive claims such as ambiguous. 22% of online shops violate Article 8 Paragraph 1, and 20% of online stores violate Article 9 of the Consumer Protection Law.

Co-Authors - Megalia A Amrullah Abd Azis Abdul Muttalib Abdullah Abdullah Abu Bakar Achmad Fachrodji Achmad Fahrudin Aco Nasir Adi Sulistyo Adilah Adilah Aditya Galih Prihartono Aditya Nugraha Afra Nazhirah Agung Nurrohmat Agus Agus Agus Heru Darjono Agus Maulana Agus W. Soehadi Agustina Soares Ahmad Sulaeman Aji Hermawan Aldi Noviandi Alexander Joseph Ibnu Wibowo Ali Khomsan Amran Yahya Amru Sahmono Boang Manalu Amzul Rifin Anak Agung Gede Sugianthara Andis Sugrani Andreas Samudro Andrie Agustino Anggara, Fajar Anggi Triantoro Ari Rahman Arief Daryanto Arief, Yuni Sufyanti Arif Imam Suroso Aris Doyan Aris Doyan Ariyanti Sarwono Arya H. Dharmawan Arya H. Dharmawan ASEP SAEFUDDIN Athiek Sri Redjeki Atika Hermanda Avi Budi Setiawan Bagus Putu Yudhia Kurniawan Bagus Sartono BAMBANG DWI WIJANARKO Bebby Chrysanthini Benarda Benarda Budi Suharjo Budi Susila Bustanul Arifin BUSTANUL ARIFIN Cahyono, Luqman Carissa Fauzia Arimurti Chasanah Chasanah Cut Zaraswati Dahlia Dede Lilis Chaerowati Deden Setiawan Dedi Purnomo Dewi Sani Sukma Diah Arum Savitri Dian Hasfera Dicky Jhoansyah Dika Anggari Djoko Agus Purwanto Djoko Sudantoko Dodik Ridho Nurrochma Dodik Ridho Nurrochmat Dudung Darusman Dwi Anindita Dwi Rini Kurnia Fitri Dwi Suryanto Hidayat E. Eko Ananto E. Eko Ananto Edza Rinaldi Efriyani Sumastuti Egi Ardhika Winata Eliwatis Eliwatis Elsa Gusfryani Elsi Dwi Hapsari Endang Suhendang Endar Nugrahani Enny Kristiani Eny Palupi Erdiasa Nursaman Eri Purnomohadi Ervina Mela Dewi, Yandra Arkeman, Erliza Noor, Noer Azam Achsani Etriya Etriya Euis Sunarti Eva Z Yusuf Eva Z Yusuf Eva Z Yusuf Eva Zhoriva Yusuf Fafurida Fafurida Fajar Adi Fakhri Reza Fathiyah Fathiyah FATIMAH FATIMAH Fauziah Eddyono Fika Azmi, Fika Fitrahdini Fitrahdini Fitria Annilda Fitriana Fitry Primadona Fransiska R Zakaria Fransiska R Zakaria Gagan Gandara Gede Agus Beni Widana Ghozali Maskie Gracia Victoria Fernandez Gumilar, Bagus Randhyartha Gusfryani, Elsa Gustia Nur Aria Mahardikawati Habiebah, Intanadyah Ummie Hajar Hanisa Rahmina Fitriyana Hari Wijayanto Hari Wijayanto Hari Wijayanto Harianto Harianto Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hasanuddin Hasanuddin Hasbiana Hasbiana Hasim Ashari Hasmawati Hasmawati Heny K Daryanto Heny Kuswanti Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herry Purnomo Herry Purnomo Hidayat Arifin Husnimubaroq, Robi I Gusti Ayu Putu Satya Laksmi I Ketut Mahardika I Wayan Mudianta Ida Ayu Dwi Lestari Idqan Fahmi Iffatul Ulfah Ignatius Suksmadi Ikeu Tanziha Imam Teguh Saptono Imsar Imsar Indah Ageng Maulidini Indah Dwi Pratama Indah Susilowati Indayani B Inna Kurnia Hidayat Irma Rumondang Irni Rahmayani Johan Isma Nurhikmah Apupianti Ismul Huda Istiqlaliyah Muflikhati Ita Arfyanti Iwan Setiawan Iwan Setiawan JOHANNES W WAHONO Joko Rurianto Jono M Munandar Jono M Munandar Jono Mintarto Munandar Judianto Hasan Kadek Viviona Cristi Kamaruddin Tone Khairunnisa Rahmah Kinanti Pradita Pangesti Kirbrandoko Kirbrandoko Komang Mirah Meigaria Komara, Siti Kristiani, Enny Lestari*, Indah Ria Lestari, Indah Ria Lilik Noor Lilik Noor Yulianti Lilik Noor Yulianti Lilik Noor Yuliati Linda Fitriani Lisha Luthfiana Fajri Lyra Majasoka M Fadli M Nadratuzzaman Hosen Marliyah Marza Riyandika Nugraha Maya Maria MD Djamaludin Megawati Simanjuntak MIMIN AMINAH Mimin Aminah Miranti Alfiah Saraswati Mirasanti Wahyuni, Mirasanti Mochammad Reza Firmansyah Mohamad Djemdjem Djamaludin Mohammad Baedowy Mohd. Arifin Muchlis Ahmady Mufti Hatur Rahmah Muh. Darmin Ahmad Pella Muh. Muzani Zulmaizar Muhamad Nadratuzzaman Hosen Muhammad Adam Soetirto Muhammad Fadhil Choliq Muhammad Mukti Ali Muhammad Nur Mukhamad Najib Mukhammad Najib Muliawan Hamdani, Muliawan Muslih Mughoffar Mutammam Mutammam Mutmainnah Abbas N. Nadhirin Nasution, Mutiara Naufal Fakhri Nensia Nensia Netti Tinaprilla Netti Tinaprillia Netty Tinaprilla Nikolas Nikolas Noor, Lilik Nova Yuliati Novarin Salim Noviandi, Aldi Novianti Br Gultom Novie Nostalgia Adiwinata Nugraha, Marza Riyandika Nur Hafsah Yunus Nur Hafsah Yunus MS Nur Hasanah Nursamsia Nursamsia Nursoliha . Pella, Darmin Ahmad Pitrasacha Adytia Prirafianti Purnomohadi, Eri R. Rudy Irawan Rabiah Rabiah Rachman Hendarsyah Rachmat Agustian Rahmatul Fitriyah Rama Indera Kusuma Rayana Rayana Reni Daharti, Reni Reni Heviandri Reni Heviandri Riandarini Resi Agestia Waji Resi Levi Permadani Resty Anugrah Kusmarini Retnaningsih Retnaningsih Retnaningsih Retnaningsih Riady Ibnu Khaldun Riandarini, Reni Heviandri RINALDI RINALDI Riski Handayani Lubis Rita Nurmalina Robi Nastain Rumangkit, Stefanus S, Wagiman S. Berto Fready Siahaan Sabillah, Bellona Mardhatillah Sahara Samingan Samingan Sandryas Alief Kurniasanti Sarifa Marwa Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Sholihin Sholihin Sholihin Sholihin Sinta Wardani Siti Atilah Siti Choriliyah, Siti Siti Jahroh Siti Komara Slamet Maktub, Slamet Slamet Riyadi Slamet Slamet Sri Astuti Ratnasari Manggu Sri Bawono Sri Bawono Sri Imaningati Sri Utami Kuntjoro Stevia Septiani Sucihatiningsih Dian Wisika Prajanti Sufrin Hannan Suryawan, I Wayan Koko Susanti, Vonny Susi Sulastri Lubis Syahri, Alfi Syamsul Maarif Syamsuriyati S Syuhada Sufian Tanra, Andi Ainil Mufidah Tantry Nugroho Taufik Hidayat B. Tahawa Tb. Nur Ahmad Maulana Teuku Mahlil Thaslifa Tiara Putri Sajuthi Tri Damayanti Tria Anisa Firmanti Trifani Mayka Ratri Tutut Sunarminto Vici Lucyta Lestari Vonny Susanti Wagiman Wagiman S. Wahyu Sukma Samudera Wahyu Widodo Wahyudian Wahyudian Wahyuningsih, Sri Suharmini Waluyo Waluyo Wasito Wasito Waysima Waysima Waysima Waysima Widya Erdina Sandra Widya Wardhani Widyandana Widyandana Wikan Purwihantoro Sudarmaji Wira Aulia Wirna Arifitriana Woelandari Fathonah Wulandari, Kiki Dwi Wulandari, Shenda Maulina Yahya Agung Kuntadi Yanti Sunaidi Yanuar Aga Nugraha Yanuar Rachmansyah Yeni Dilla Roza Yudha Heryawan Asnawi Yudha, Yudy Prakasa Yudy Prakasa Yudha Yulia Indah Permata Sari Yuni Astuti Tri Tartiani Yurita Sari Yurita Yurita Yusran Fachry Reza Yusuf, Eva Z Yusuf, Eva Z Zhafirah, Anindya Zifwen Zifwen Zukhri Agusty Leo Syamsul Arifin Zulfi Anggraini

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